Hallenstein Brothers

Hallenstein Brothers, more commonly referred to as Hallensteins, is a New Zealand based men's fashion, street and lifestyle retailer. The company has its roots in a department store founded in 1873 by Bendix Hallenstein.[1][2][3][4]

Hallenstein Brothers
Public
Traded asNZX: HLG
IndustryRetail
Fashion
Clothing
Founded1873; 147 years ago
Headquarters
Auckland
,
New Zealand
Area served
Worldwide
ProductsClothes, Apparel, accessories, personal care, footwear
Websitewww.hallensteins.com

Overview

Hallenstein Brothers offers men's fashion, clothing, footwear and accessories ranging from street and lifestyle wear to modern innovative suiting options.[5] Hallenstein Brothers also designs and produces the in house brands Hallensteins and HBrothers. Hallenstein Brothers is part of Hallenstein Glasson Holdings Limited. This was formed in 1985 as part of a merger between Hallensteins and Glassons – a fast fashion retailer founded in the early 1900s.[6][7]

Hallenstein Brothers has launched several campaigns[8][9] featuring collaborations between musicians The Script filmed in Cuba[10][11][12] and motorcross rider Carey Hart filmed at the Bonneville Salt Flats.[13] In 2019 Hallenstein Brothers launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits.[14]

Ekocycle

Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand 'HBrothers, The Coca-Cola Corporation and musician Will.i.am[15][16][17] developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing.[18]

In 2015 the HBrothers brand in conjunction with Harrods launched an exclusive new range in further support of the Ekocycle line.In March 2017, Hallenstein Brothers and Glassons shoppers took their business online.[19]

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References
  1. "Hallenstein, Bendix – Biography – Te Ara: The Encyclopedia of New Zealand". teara.govt.nz.
  2. "New Zealand Clothing Company Building - NZHistory, New Zealand history online". nzhistory.net.nz.
  3. "Papers Past — Otago Daily Times — 9 January 1900 — HALLENSTEIN BROS. & CO". natlib.govt.nz.
  4. "Hallenstein Brothers Limited, Head Office". thecommunityarchive.org.nz.
  5. "Men's Clothing - Buy Online at Hallensteins". hallensteins.com.
  6. "Hallenstein Glasson Holding Limited - Home". Hallensteinglasson.co.nz. Retrieved 2015-08-11.
  8. "Carey Hart suits up for Hallenstein Brothers". M+AD!.
  9. "Motocross legend Carey Hart stars in Hallenstein Brothers spot via Lachlan McPherson & Friends". Campaign Brief New Zealand.
  10. "Hallenstein Brothers launches new suit campaign". voxy.co.nz.
  11. "Ragtrader: Hallenstein's global campaign". ragtrader.com.au.
  12. "Viva la revolución: Hallensteins maintains the international flavour with Cuban odyssey". StopPress. 2015-02-20. Retrieved 2015-08-11.
  13. "Suited, booted and salted: Hallenstein Brothers heads to Utah, puts motocross legend in some very different riding gear". StopPress. 2014-08-01. Retrieved 2015-08-11.
  14. Venuto, Damien. "Hallenstein Brothers puts female model Laura Evans at centre of new campaign". The New Zealand Herald. Retrieved 6 June 2019.
  15. "Will.i.am, H Brothers Debut "Ekocycle" Suits Made From Recycled Plastic Bottles - Ecouterre". ecouterre.com.
  16. "Will.i.am launches Ekocycle products made from waste". Dezeen.com. 2015-03-06. Retrieved 2015-08-11.
  17. "Hallensteins cuts strategy from new cloth". Stuff.
  18. "Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style". lbbonline.com.
  19. "Hallenstein Brothers, Glassons report double-digit online growth". Stuff. Retrieved 2017-10-18.
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