Googleshare

Googleshare is a measure of mindshare based on the results of Google search engine queries.[1] It is a percentage measuring how closely one thing belongs to another according to page counts returned by Google (similar measures using other search engines are possible). The idea was proposed by Steven Berlin Johnson in a 2002 weblog post, and the term was coined by Gene Smith.

Example

For example, you can query Google for "Beatles" and "Paul", versus "Beatles" and "Ringo", and see who has a higher Googleshare for "Beatles". All one needs to do is calculate the percentage of the page count with the extra keyword, compared to the page count without the extra keyword.

The calculation in this example runs as follows.

Query

Hits

Beatles

4,990,000

Beatles + Ringo

790,000

"Ringo"'s Googleshare of "Beatles" is therefore (790000 / 4990000) * 100 = 15.83%; over 15% of webpages mentioning "Beatles" also mention "Ringo". Compared to other randomly selected names, this is high—we can therefore assume "Ringo" and "Beatles" are somehow connected, though correlation does not imply causation.

gollark: Please wait between 0 and 11.
gollark: I wrote about this before. To save time I'll adapt what I already said.
gollark: It would probably be quite obvious at the time also.
gollark: We should remove all restrictions on performance-enhancing drugs and see exactly how well people can do.
gollark: It's weird that people worry about nuclear waste because it'll still be vaguely dangerous in a few tens of thousands of years (who cares, really? We cannot accurately predict anything that far out) but not very much about arbitrary chemical waste with no halflife.

References

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