GoRuck

GORUCK is an American sporting equipment company founded in 2008 and based in Jacksonville Beach, Florida, that specializes in making rucksacks (i.e., backpacks).[1] The company also organizes events with public participation or organized as private team-building events, known as "GORUCK challenges", that are similar to obstacle racing and military exercises.

GORUCK
FoundedJanuary 2008
FounderJason McCarthy
HeadquartersJacksonville, Florida, U.S.A.
Productsrucksacks
hiking boots
pants
shorts
shirts
light jackets
caps
various accessories
Websitegoruck.com

History
Members of the U.S. Air Force participating in a light-level GORUCK challenge event

The company was founded in 2008 by Jason McCarthy, a former Green Beret, to develop rucksacks inspired by those used by the U.S. Special Forces.[2][3] McCarthy developed the company and its initial products while enrolled in a Master of Business Administration (MBA) program at Georgetown University, attending with help from the Post-9/11 GI Bill.[3] He graduated from the program in 2011.[3]

In addition to rucksacks, the company also sells clothing (hiking boots, pants, shorts, shirts, light jackets, and caps) and various accessories (e.g., gear carrying cases, weight bags, wallets, embroidered clothing patches, carabiners, and water bottles).[3]

The company employs about 150 veterans of the U.S. Special Forces and Special Operations.[1][4]

Event organizing

The company promotes its brand by organizing and sponsoring "GORUCK challenges". The events are similar to obstacle racing and are based on Special Forces training exercises.[2] The events have varying degrees of difficulty and involve participating in challenging activities while carrying weighted rucksacks. They are often conducted as teambuilding events – e.g., for corporate clients.[5] Events of various durations and levels of difficulty are organized.[6][7] In addition to their three standard levels of difficulty (called "light", "challenge", and "heavy"), the company offers special events.[8] The company also holds firearms training events.[3]

The company sponsored its first endurance challenge event in San Francisco, California, on September 25, 2010, and many such events have been held since then in various places across the United States.[3] More than 900 of the events were held in 2017.[2]

A participant was struck by a car and killed during one of the events on May 17, 2014.[9] Afterwards, the company instituted a policy that every participant must have a high-visibility reflective band on their rucksack to reduce the chance of similar accidents.[9] The events have been mistaken for protest marches on multiple occasions.[10][11]

gollark: I guess it is sort of a specific sort of infohazard, if a weird one?
gollark: That's not really an *info*hazard, the damage is due to emotional response to it.
gollark: Because of, I don't know, viscerally experiencing it.
gollark: If [someone] is you and [bad thing] *happened* to you, then you'll end up with the bad trauma things.
gollark: What I mean is that if you just read as a bland fact on paper "[bad thing] happened to [person]", you will probably not suddenly gain all the horrible trauma downsides.

References
  1. Chowdhry, Amit (February 12, 2018). "How a Special Forces Soldier Built a Multimillion-Dollar Backpack Brand". Forbes. Retrieved 2018-12-13.
  2. Gregory, Sean (June 2, 2017). "The Latest Exercise Fad: Storming Normandy Beach on D-Day". Time. Retrieved 2018-12-13.
  3. "What We Do". GORUCK (official website). Retrieved 2018-12-13.
  4. Gillis, Michele (December 30, 2016). "GORUCK challenges the mind, body and soul". Florida Times-Union. Retrieved 2018-12-13.
  5. Friedman, Anne (June 21, 2017). "Jacksonville Beach-based GORUCK launches campaign to share stories of those making difference". Florida Times-Union. Retrieved 2018-12-13.
  6. Black, Bryan (August 3, 2011). "What's a GORUCK Challenge? A 13 Hour Adventure that Will Introduce you to Yourself". Imminent Tactical Solutions. Retrieved 2015-10-06.
  7. Levins, Angela (July 20, 2015). "Mobile becomes obstacle course for GORUCK Challenge". Alabama Media Group. Retrieved 2015-10-06.
  8. Zaks, Laura (February 26, 2018). "While some celebrated State Patty's with a drink in their hand, 'GORUCK' chose another way". The Daily Collegian.
  9. Coin, Glenn (May 19, 2018). "Syracuse man killed during GORUCK endurance challenge was first fatality ever, founder says". The Post-Standard. Retrieved 2015-10-06. (updated December 18, 2014).
  10. "From the 'in case you wondered too' file: The flag-bearing marchers". West Seattle Blog. December 2, 2017. Retrieved 2018-09-27.
  11. "Ingress Community Helping Our National Parks with #OpClearField Events". Niantic blog. August 11, 2017. Retrieved 2018-12-13.
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