Freetrade (company)

Freetrade Ltd is a UK based financial technology company which offers a freemium share dealing service.[1] The company was founded by Adam Dodds and Davide Fioranelli in 2015.[2][3][4] Freetrade launched on iOS in October 2018[5], and on Android in April 2019.[6] In 2019 the company completed a $15m Series A funding round led by Draper Esprit.[7][8] As of July 2020 the company claimed to have more than 200,000 clients.[9]

Freetrade Ltd
Private
IndustryFinTech
Founded2015
FoundersAdam Dodds, Davide Fioranelli
HeadquartersLondon, United Kingdom
Key people
Adam Dodds (CEO)
Viktor Nebehaj (CMO)
Ian Fuller (CTO)
ProductsShare dealing
Websitefreetrade.io

Awards
  • British Bank Awards 2020 - Best Online Trading Platform[10]
  • British Bank Awards 2019 - Best Share Trading Platform[11]
  • Good Money Guide 2019 – People's Choice[12]
  • Consumer Investment Awards 2019 – Best New Investment Service[13]

Controversies

In January 2020, Freetrade was accused of fostering a culture of fear after a City AM investigation into staff claims of a toxic workplace.[14] Co-founder Adam Dodds defended the company, saying it has an honest and candid culture that not everyone is comfortable with.[15]

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References
  1. "Freetrade stakes claim in Europe's fee-free stock trading markets". Financial Times. Retrieved 23 January 2020.
  2. https://www.finextra.com/pressarticle/68440/app-only-stockbroker-freetrade-raises-11-million-on-crowdcube
  3. https://www.crowdfundinsider.com/2018/05/133687-overfunding-zero-fee-investment-app-freetrade-surpasses-500000-funding-target-in-12-minutes-on-crowdcube/
  4. "Could you buy and sell shares for free? Trading 212 and Freetrade offer fee-fee share dealing to take on Hargreaves Lansdown and rivals". This is Money. Retrieved 25 April 2019.
  5. "Freetrade launches 'zero-fee' investment app". TechCrunch. Retrieved 29 November 2019.
  6. "Meet Freetrade, The Challenger Stockbroker Launching Its Android App Today". Forbes. Retrieved 25 April 2019.
  7. "City startup Freetrade raises $15m from Revolut backer Draper Esprit". City A.M. Retrieved 31 October 2019.
  8. "Freetrade Completes $15 Million Series A Round After $7.5 Million Injection From Draper Esprit". Forbes. Retrieved 31 October 2019.
  9. @freetrade (15 July 2020). "There are now 200,000 Freetraders" (Tweet) – via Twitter.
  10. "2020 Winners". British Bank Awards. Retrieved 10 August 2020.
  11. "British Bank Awards see Starling, Monzo, Zopa, Freetrade, Chip and Bud take home gold". altfi. Retrieved 22 June 2019.
  12. "Best Providers: 2019 Award Winners Announced". Good Money Guide. Retrieved 22 June 2019.
  13. "Consumer Investment Awards 2019: Your winners revealed". Boring Money. Retrieved 22 June 2019.
  14. "Investigation: City fintech Freetrade accused of deliberately fostering 'culture of fear'". CityAM. 2020-01-29. Retrieved 2020-08-04.
  15. "Freetrade - Toxic culture". Glassdoor. Retrieved 2020-08-04.
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