Fracture (company)

Fracture is an Internet-based photo finishing service. Fracture's main service is printing photos directly onto glass.[1][2] The company is based in Gainesville, Florida.[3]

Fracture
Type of site
photo
URLFractureMe.com
CommercialYes
LaunchedNovember 2009
Current statusActive

History

A startup company in North Central Florida, Fracture was founded by two graduates of The University of Florida, Alex Theodore and Abhi Lokesh.[4][5] They began selling their product in December 2009.[6] Theodore and Lokesh raised $1.5 million in funding from outside investors,[7] including Tamiami Angel Fund I in 2012.[8]

In 2011, after a Groupon promotion, sales increased significantly,[6] and the company moved to a larger building and had ten employees.[9] In 2013 the company raised an additional $500,000 to pay for further expansion.[7]

By 2014, the company had filled about 50,000 orders.[10]

By July 2015, the company had filled over 100,000 orders.[11]

Features

Customers upload photos through the company's website[12] and get back those photos printed on a pane of shatter resistant laminated glass.[13][14] The process takes about 48 hours, and the photos can be as small as 5 by 5 in (127 by 127 mm) or as big as 21.6 by 28.8 in (549 by 732 mm).[15]

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See also
  • Photo printing

References
  1. Your Digital Life “Your images on glass”, February 16, 2011
  2. DesignMilk “Fracture”, Jaime Derringer on March 23, 2011
  3. The Gainesville Sun “Glass-printing startup is growing business one image at a time”, April 17, 2011
  4. Photo District News “Product Review: Fracture”, March 4, 2011
  5. " Alumni forgo framing, print art on glass". Independent Florida Alligator, Alexander Klausner, Aug 26, 2010
  6. "Glass-printing startup is growing business one image at a time". The Gainesville Sun, Anthony Clark, April 17, 2011
  7. "Fracture Raises Another $500K For On-Demand Printing Of Photos On Glass". Tech Crunch, Jun 3, 2013 by Sarah Perez
  8. "Fracture Receives Angel Investment" Business Report of North Central Florida, June 01, 2012
  9. "Economic Indicators for North Central Florida". Florida Trend, Cynthia Barnett | 4/18/2012
  10. "Glass-Mounted Photo Company Transforms Printing Standards". WUFT-FM"]. by Kathryn Varn March 22, 2014
  11. "100,000 is a Gigantic Number: Our CEO on Being Grateful - The Fracture Blog". The Fracture Blog. 2015-07-08. Retrieved 2016-05-23.
  12. The Gadgeteer “Fracture Printed Glass Images Review”, October 11, 2011 "Fracture Printed Glass Images Review"]. The Gadgeteer, by Julie Strietelmeier on October 7, 2011
  13. Biggs, John. "TechCrunch “Ten Fracture Glass Printing Makes Photos ‘Snazzy’”, TechCrunch, Oct 14, 2010
  14. "Ten personalized gifts". Today Show, on NBC television, Aug 16, 2011
  15. "Sizes & Prices | Fracture". www.fractureme.com. Retrieved 2016-05-23.

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