Food trucks in South Korea
A food truck is a large vehicle equipped to cook and sell food. Many food trucks operate in South Korean cities. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with portable food booths and food carts, are on the front line of the street food industry that serves an estimated 2.5 billion people every day.
Current situation of food trucks in South Korea
The advantage of purchasing a truck is that it costs less than opening a restaurant.[1] Food trucks are gaining huge popularity worldwide because they are not only inexpensive but also almost free of charge when starting a business. Republic of Korea's government legalized food trucks in September 2014 and numbers have continued to climb steadily since then. Many young people are trying to create food trucks, and a wider range of products is becoming available. However, it is not possible to operate food trucks everywhere. In the case of Korea, there is only a limited number of places designated by each local government.
Street food regulations in Korea
Food trucks in Korea must report business reports to the local district office. All other food trucks are illegal, and they can be treated as general food restaurant. It can not be sold anywhere else, but it can be operated only by licensed facilities, tourist attractions, sports facilities, urban parks, and streams. A food truck with a legal license must have a business report in the truck.[2] Not having business report can be considered as illegal food truck. The government is trying to cultivate legal food trucks. Republic of Korea's government legalized food trucks in September 2014. In July 2016, the government reviewed the revision and decision to allow food trucks to move freely in order to ease the grievances of conventional legal food trucks.[3]
Government regulations specify that the height of the cooking area shall be less than 1.5 m (1.2 m) and the area shall be not less than 0.5 sq m and not more than 0.5 sq m.[4][5]
Korean Food Truck sales manuals
Korean Government announced Food Resources Sales Procedure, Sanitary & Safety Management Manual for Food trucks[6]in 2014.11.12 for the need to set up a business reporting process for the licensee and related agencies in relation to the new food truck sales.
Step 1. Determining the introduction of food truck (Location review)
- Areas where citizens do not tread on their toes.
- Areas where vehicles can not obstruct traffic
- hygienic areas where waste disposal facilities, such as waste disposal facilities and odor sources, are disposed of.
- Electricity trucks available for food truck sales and areas where water supply is available
- Safe from vermin, etc.
- Consideration of Commercial Market Sales Commercia
- Areas with toilet areas available around the neighborhood, etc.
Step 2. Selection of business operators
- Local governments are entitled to select and contract contracts based on local administrative bodies.
- Private business operators establish their own regulations, select food truck vendors and contract contracts
※ Precautions for public disclosure
i. Food Truck Sales Report Submission : If a food truck operator has secured a business registration card, the food sanitation department issues an approval and requests it as a document issued by the company's permanent resident registration team.
ii. Retention of food truck : In case food truck is not required to be sold by taking into consideration the damages on the salesperson who failed to win the bid on condition that food truck is kept as a bid in the early stage of legalization
Step 3. Sales confirmation
When a contractor submits a copy of a business report issued by a local health care department, the company issues a confirmation of the sales confirmation. However, private operators may be substituted by contract documents
Step 4. Post-management
- In case of violation of the allowable area of food truck (time) in the tourist complex, the regulations specify the violation of the contract and manage the contents of the contract.
- Violation of "Food Hygiene Act" in violation of the approval business or outside of the resort area.
Policies for growth of food trucks
Seoul
According to the Seoul city council on July 18, the city council discussed ways to invigorate food trucks in the Seoul Metropolitan area by holding a conference session with related departments and food trucks. According to the Seoul Food and Drug Administration (KFDA) released in Seoul, the number of food trucks reported in Seoul totaled 424,000 in late March, accounting for 32 percent of the total. Currently, the number of food trucks sold is 250 days, and the average business period is 144 days after start-up. Thirty-five percent of the total sales were closed in six months, accounting for about 80 percent of the total sales and the lowest among the total buyers. However, the food truck owners are having a hard time due to a lack of food truck operating areas with stable profits. Seoul City has been searching for possible food truck locations since last September, but it has not been able to set up more than half of the stores due to opposition from existing businesses, insufficient flow populations, and difficulties in transportation. Sales at the store are also sluggish. Another problem was the fact that food truck sales are only taking place at events and festivals. In other words, the movie has limits on the creation of regular profits except for the night market and the Han River project. Such poor conditions caused complaints from vendors at the conference. Korean food truck industry is saturated, eventually sharing and experiencing a rift with the traditional market, said an official at the Korea Food Truck Association, which introduces only about 200,000 to 100,000 won per day in Seocho, where food trucks are relatively popular. Many food truck operators are unable to enter the night market, said an official at the Korea Food Truck Cooperative Federation. "We don't have any countermeasures, and we believe that we will be able to sell our cars conveniently," said the youths and the vulnerable. The National Food and Transportation Workers' Union said, "We don't want to participate in the top 10 percent of the market." The official also said, "The official announcement of the official office is officially posted on the homepage," adding, "We are now trying hard to buy a large number of vendors and commissions for paying tuition fees and fees." One food truck operator said, "We're worried about increasing food trucks," adding, "There are plenty of vendors who are going to shut up in droves, and only food truck makers can be called." In response, the Seoul Metropolitan Government announced that it will boost food trucks by securing business sites. The Seoul Metropolitan Government plans to hire 53 new food trucks, including parks, Hangang River, Seoul, and Seoul, which are recommended by food truck operators in 34 districts, to operate 94 trucks. In addition, if the sales sites were judged to be ineligible for sales, they changed their sales sites and allowed them to obtain counseling from the credit guarantee fund of the credit guarantee fund. Moreover, it plans to expand the night sky market by 5 spots (162 trucks) to 8 (252) by the end of next year. Seoul City has set a goal of boosting the number of food trucks to 800 by next year. The Seoul Metropolitan Government will also step up cooperation with local governments to boost food trucks. Festivals that control large festivals or roads, and festivals that support city budgets, are required to set up an area for food trucks. Local governments were also required to induce participation by special grants or projects for cooperation between municipal and provincial governments. said a Seoul Metropolitan Government official said "We need to look at whether there is a conflict between the local authorities and the local government to expand the business force" and also they pronounced that "We need to find ways to promote the coexistence of existing markets." After presiding over the meeting, Seoul Mayor Park Won-soon said, "At least 1,000 trucks should be run in Seoul. We will have three to five jobs per person, and we will conduct a test in Kimpo".[7]
Gyeonggi province
Gyeonggi Province council is promoting food trucks to support the underprivileged and youth start-ups. Food trucks are trucks equipped with trucks to cook and sell simple food. Gyeonggi Province council said it will operate two food trucks in the morning and lunch hours at the parking lot in front of the Suwon Chapter of Suwon National Assembly for two weeks from July 18 to 29. Since the Gyeonggi Provincial Office of Food and Drug Administration has a collective lunch facility, it is impossible to establish food trucks according to the original regulations. The official explained, "The wiretapping facilities are not permitted to operate food trucks, but we decided to test food trucks to expand food trucks, including public institutions, to expand food trucks." The official added, "In particular, if we improve our perception of food trucks and improve our business by improving our business, we will be able to create a very good opportunity for hiring substandard living," adding, "We will generate at least two to three employees per food truck." Gyeonggi province council decided to run the trial to promote the establishment of food trucks by improving consumers' vague distrust of food trucks and the current system, which prevents youths and the underprivileged from starting businesses. Another official explained, "Food trucks are built according to a given standard by the auto repair company approved by the Ministry of Land, Infrastructure, and are subject to regular sanitary checks by relevant authorities, so we have no problems with sanitation measures in the past." First, the company seeks to lift restrictions on the restriction of business zones that prevent food trucks from engaging in food trucks. Food trucks, according to the Food and Hygiene Act, are only permitted to operate in five locations, including urban parks, sports facilities, streams, recreational sites, and tourist attractions to prevent conflicts with existing commercial areas. In order to activate food trucks, the company must expand its sales margin. Accordingly, the government plans to submit a proposal to the government to expand the number of houses including 885 city parks and 3,368 sports facilities, including public facilities. In addition, officials and heads of civic groups will change their perceptions about food trucks. Officials said they still remain negative about food trucks by officials, including the heads of organizations directly responsible for their work, adding that they need to deal with dirty food trucks and keep food truck restaurant operations in the same box office. During the trial period, the company will hold a discussion on how to manage food for the city's executives and employees in the field of pilot operation. The current law also pushes the current law to facilitate the introduction of vulnerable food trucks. Current law requires permission to use and obtain profit from food trucks operating in public places such as parks or sports facilities, where the participation of food trucks by the underprivileged who lack financing is based on the highest bid. The ministry will strongly suggest to the government any areas that need improvement in the system, such as improvement of laws and regulations, that are revealed through the trial run.[8][9]
Street foods in Korea
There are number of Street foods which are selling on Food trucks. These are some representative Street foods in Korea.
Beondegi
Beondegi is a Korean dish prepared by seasoned anchovies with spices and boiled rice. In Korea, it is commonly served as a popular snack dish that sells snacks, and it tastes savory. They are also sold in convenience stores. [10]
Dak-kochi
Dak-kochi (chicken skewer) is a dish made of chicken skewer. In olden days, they sold a sandbag bag called "chicken pot stew" and sold it with grilled chicken, but recently grilled chicken and fried it. Then they spook the cud, and then they sputter the ball and sell the ball. Sometimes sauce is applied. Most of them are chicken breast, but they also make chicken meat.[11]
Amook
Amook (Groundswell fish) are steamed, roasted, or fried. There are various kinds of fish in various parts of the world.[12]
Gimbab
Kimbap is a pickled radish seasoned with salt and sesame seeds, diced radish, diced radish and egg, and cutting it into bite-size pieces.[13]
Tteok-bokki
Tteok-bokki is Korean cuisine that serves as a staple dish of rice cake. Tteok-bokki is a spicy dish made of spicy sauce seasoned with seasoned vegetables, and is a representative street dish of Korean traditional street food.[14]
Bungeo-ppang
Bungeo-ppang is literally means fish cake. It is a fish-shaped pie with red bean paste or custard cream in it. Koreans usually enjoy this street food in winter but nowadays it is hard to find Bungeo-ppang on the street. The cost of the reconstruction has become so high that no margin is left.
Areas where food trucks are activated
Myeongdong food Truck Zone[15]
Since Myeong-dong is located in Myeong-dong, Myeong-dong has a large number of food trucks. The price is about 2,000 to 5,000 won, and some menus that are especially expensive in ingredients are more expensive. The menu includes tornado potatoes, egg bread, fruit juice, kebab, baked goods, crab, roasted corn, roasted chestnut, bank, octopus skewers, dumplings, sausage, chicken feet, grilled eel, and much more. It is especially interesting that food trucks sell food that you can enjoy at premium restaurants such as lobsters and steak.
Noryangjin Food truck Zone
Noryangjin is located in Seoul. It is famous for examination institute and fish market. Students who registered in examination institute are studying to enter public service. For the reason that students need to save time and money on meal, they save meal time by eating on the street. For that reason, food truck business is vigorous and Noryangjin Food truck revenue is created. The most famous food on the street of Noryangjin food truck is Cup Bbap (rice). Cup rice is a dish that serves bibimbapor kimchi fried rice in a cup. The price of Cup-bap is generally low from $3 to $5. Students eating cup-bap standing in front of food trucks can easily be seen. Not only cup-bap is famous in Noryangjin but also many other street foods have high popularity on Korean people. The common thing on Noryangjin street food is that it is cheap and time saving.
Gangnam
Between the 9th and 10th exit of Gangnam Station, have become crowded with people after being introduced to food truck zone of Gangnam Station from TV program Baek Jong-won's food truck. You can see many people standing in a line to buy food from food trucks. Food truck zone in Gangnam Station is crowded with customers even after the broadcast is over.
- Information on food truck zone in Gangnam Station
operating time | 1 pm to 11 pm(until material is exhausted) |
location | Between 9th and 10th exit of Gangnam Station |
How to get there | - Get off at Gangnam Station on Line 2 and exit at Exit 9,10
- Get off at Sinnonhyun Station on Line 9 and exit at Exit 6 |
Andy candy cotton candy
The food truck 'Andy Candy Cotton Candy' sells exotic cotton candy food. Especially, Britto cotton candy which combines Mexican food with cotton candy is the most popular. However, you can only order one of the popular menus, Britto Cotton Candy, per team.
* Recommended menu
Icecream cotton candy | 3000 won |
Luminous cotton candy | 3000 won |
Britto cotton candy | 3000 won |
Hatffle
'Hatffle' is a food truck in Gangnam that sells various kinds of waffles. Especially, the soft texture of dough is excellent. Waiting time is long because it is a dessert menu which is enjoyed by office workers and students near Gangnam Station.
* Recommended menu
Nutella / whipped cream waffle | 2500 won |
Icecream waffle | 3000 won |
Brunch waffle | 3500 won |
Connells hot dog
'Connells hot dog' is a food truck that sells various hot dog foods. It was a hot dog restaurant before the food truck zone of Gangnam Station became known, but became more famous after receiving the solution of Baek Jong-won in 'Food truck of Baek Jong-won'. Extensive ingredients and a wide variety of sauces are characteristic of this food.
* Recommended menu
Sweden Chili hot dog | 4000 won |
Sweden Cheese hot dog | 4000 won |
Sweden Chili Cheese Hot Dog | 5000 won |
Chicken Skewers in my heart
'Chicken Skewers in my heart' is a Chicken skewer food truck in Gangnam Station run by a Korean entertainer 'Lee Hoon'. Lee Hun had a difficult time after the business failure and found new hope through this chicken skewer food truck. He also inspired many people to donate the revenue of food truck to small business owners and young entrepreneurs.
* Recommended menu
Salt flavor chicken Skewers | 3000 won |
Teriyaki flavor chicken Skewers | 3000 won |
Tears flavor chicken Skewers | 3000 won |
Suwon Food Truck Zone[16]
A variety of food trucks are operating in Ji-dong Bridge, which is located in the Suwon Nammun Market. The entrepreneurs can lease food trailers from Suwon City Hall. The business hours are from 5pm to 10pm. And duplication of menus is impossible for market trader protection. It is characterized by this food truck zone for young entrepreneurs aged 20 to 39.
However, the biggest problem of this food truck zone is that there is a polarization phenomenon between food trucks that are well-run and food trucks that are not. In the TV program 'Baek Jong-won's Food Truck', Baek Jong-won conducted a project to solve the polarization of the Suwon Food Truck Zone. The part 'Gangnam', Lee Hoon who is the entertainer in Korea challenged the food truck business, while the entertainer Cao Lu challenged in the part 'Suwon'.
* Information on food truck zone in Suwon
operating time | 5 pm to 10 pm (until material is exhausted) |
location | Ji-dong Bridge between Yeongdong Market and Ji-dong Market |
Number of food trucks | About 8 - 10 |
* Cream spoon : Cream noodle Topokki (4,000won), Spicy soup Topokki (3,500won), Coconut cream shrimp (5,000won)
* Taiwan Night Market : Cheese potato (4,000won), French fries (3,000won), French fries with chili cheese (5,000won), Fish and chips (4,000won)
* Cheese ON THE Steak : Mini steak 70g (4,000won) & steak (7,000won)
* Eulaschacha - Light bulb juice (Pink lemonade, lemonade, Grapefruit-ade, Traditional tea, etc.)
* Cooking laboratory - Meatball boiled in soy sauce, Wingbong boiled in soy sauce
* Baleunkkochi - Chicken Skewers
* Fantastic Noodle - Barbeque, Barbeque ramen, Spicy seafood ramen
* HERS KITCHEN - Garlic cube steak, Beef sushi
Han River Food Truck Zone[17]
Recently, Bamdokkaebi night market is activated, and food trucks in the night market are attracting attention as entrepreneur items. The number of food trucks participating in the Bamdokkaebi night market was only 124 in March 2016. However, the number has increased by 528 over the past year. The liveliness of the Bamdokkaebi night market in Seoul has greatly influenced the food truck business.
Market : Shrimp King, Couple Chicken, AB CAFE, Sweet traveling today, KOREAN FOOD, Crepe Hong uncle, Rider's Park, Marine Mali, Gangnam bully, etc.
Food truck in college campus festival
A food truck has become legally accessible even within college campuses. The university can sign up for signing a contract with a university owner who signed a contract with the university and submits the paperwork to the local administrative body.
On April 17, The Food and Drug Administration (KFDA) announced a revision of the provisions of the Enforcement Regulations of Enforcement Rules of Food Hygiene Act, which allows food parcels to be sold in college. " Currently, the government is allowing food trucks to operate exclusively on Yuwon facilities, tourist attractions, sports facilities, urban parks and streams. However, the revision " allowed only universities and those who have signed up to work in restaurants or bakeries " and provided opportunities for the university's Food and Drug Administration (FDA) official in an interview with Yonhap News Agency that said.[18]
The company announced that they would sign a joint venture with Hyundai Motor Co., a college student, and a college student in universities, colleges and universities, including Hyundai Motor Co., Kuffing Grough, Kunnish, and Yonsei University, to support the campus food trucks catering to college students in college. An official at the ministry explained, We are revising related laws to provide an opportunity for university students to start businesses through food trucks and learn know-how from the industry within universities.[19]
Baek's Food truck TV show
Baek jong-won[20]'s food truck TV show is a television program broadcast on SBS TV on air since July 21, 2017. Baek jong-won is a famous restaurant entrepreneur in South Korea. This program is reality show that Baek observe and coach Food truck businessman who are having problem producing profit. This is an entertainment program on Friday night and its viewer ratings are recorded 5% on average. This indicates the popularity on Food truck in Korea. Since 1960s, Korea's most famous and beloved food is Tteok-bboggi (stir- fried Rice Cake) and this is the classic example of street food. Korea has a long history on Street Food and this made huge popularity on food truck and TV show related on food.[21]
Globalization of Korean food truck
In the case of past food trucks, most food trucks were offering similar menus, and the design was exactly the same, so the individuality of each food truck could not be easily found. Recently, however, the variety of food trucks has diversified as the menu of food trucks has diversified. It has a great influence on the globalization of food because it can taste Korean food such as takoyaki, taco, Cuban sandwich, New York hot dog, steak, cubbab, yogurt, shrimp, As well as being able to taste food from various countries, fusion of Korean food is becoming one of the menu of food truck. These menus are gaining popularity overseas. That is, branding and globalization of Korean food.
Korean Wave-Korean food trucks
Kogi Korean BBQ
Kogi Korean BBQ has become very popular in Los Angeles, breaking out of its existing image of American food trucks. The main menu is Tacos and Burritos. If you look only at the menu, it is a menu that is often seen in the United States, but it has been combined with Mexican food, which is popular among foreigners, not just tacos and burritos, Bulgogi and Korean pork belly.
The reason why Kogi was so popular in the United States is that the use of social networks as well as Korean meals and Mexican meals has also become a key to popularity. Using the mobility of food trucks, they share the schedule of the week by sending the route of the food truck to the messenger. The use of this mobility to play has attracted great popularity in the United States, and it has always been the topic of where they will appear.
Stew luck
Stew Luck is a Korean-style food truck with the goal of 'News tile Korean food truck, run our world with our superior Korean menu'. They became Korea's No. 1 Korean food truck with support from the Ministry of Food, Agriculture, Forestry and Livestock and the Korean Food Foundation. The menu is spicy steamed chicken, sweet chestnut steamed, ribs tacos, and it has taken the characteristics of Korean food as it is, adding the foreign food on it and finished the branding of natural Korean food.
Miss Corea
Miss Corea is a food truck that kimchi fried rice made by combining Korean kimchi with cast iron cauldron. Kimchi fried rice was branded by combining it with ingredients that foreigners, such as egg fry, spam, and sausage, which are not used as they are, are familiar. Miss Corea is a differentiator for foreigners so that they can go a little easier by showing kimchi fried rice.
Korilla BBQ
Korilla BBQ is a popular food truck in New York. They got recognition in the US Food Truck survival program 'The Great Food Truck Race'. Like Kogi, use Twitter every morning to announce the opening hours and places. It looks like food that can be easily seen locally, such as burritos, rice balls, salad balls, and tacos, but the ingredients in it are roasted meat, spicy pork, tofu, white rice, miso soup, kimchi fried rice, Which provides a familiar and unfamiliar experience for foreigners.
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