Fone Zone

Fone Zone, now trading as Vita Group Limited, is an Australian retailer that operates under the brands: Telstra, Telstra Business Centres, Fone Zone, Sprout, Artisan Aesthetics, SQDAthletica and Vita Enterprise Solutions.

Vita Group Limited
IndustryTelecommunications, Information Communication Technology (ICT), Technology Accessories, Athleisure
SuccessorVita Group Limited
Founded1995
SubsidiariesVita Enterprise Solutions, Fone Zone, One Zero, Sprout, SQDAthletica

Founded in 1995 by Maxine Horne (currently Chief Executive Officer) and David McMahon, to provide Australians with retail outlets where they could purchase mobile phones and other telecommunication products and services,[1] the company has grown from a single Gold Coast store to more than 100 outlets across Australia.[2]

Currently Telstra's only Master Licensed Dealer,[3] Vita Group operates in the telecommunications and information communication technology sector through its network of Telstra stores, Telstra Business Centres, and Fone Zone stores, and through its government and enterprise brand Vita Enterprise Solutions. The company also operates in the technology accessories market through its brand Sprout, in the men's athleisure sector through its brand SQDAthletica[4].

In 2017, Vita Group expanded into the skin health and wellness category with the acquisition of several clinics and in 2018 launch its Artisan Aesthetic Clinics brand.

The company is ASX listed and in 2019 reported revenues of $753.7 million.

Notes
  1. "Richest female CEO doesn't feel 'worthy'". Retrieved 2017-04-27.
  2. "VITA GROUP SHARES SURGE UPON RESULTS". Business News Australia. Retrieved 2017-04-27.
  3. "Exclusive: One-on-one with Vita Group CEO, Maxine Horne". ARN. Retrieved 2017-04-27.
  4. "Subscribe | couriermail". www.couriermail.com.au. Retrieved 2017-04-27.
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