Flux (Ellie Goulding song)

"Flux" is a song by English singer Ellie Goulding, released on 1 March 2019.[1][2] The song was written by Goulding, Jim Eliot and Joe Kearns. It was included on Goulding's fourth studio album, Brightest Blue (2020).

"Flux"
Single by Ellie Goulding
from the album Brightest Blue
Released1 March 2019 (2019-03-01)
Recorded2018
Studio
Genre
Length3:49
LabelPolydor
Songwriter(s)
Producer(s)
  • Kearns
  • Maxwell Cooke
Ellie Goulding singles chronology
"Mama"
(2019)		 "Flux"
(2019)		 "Close To Me (Red Velvet Remix)"
(2019)
Music video
"Flux" on YouTube

Background

In an interview with The Guardian on New Year's Day 2019, Goulding announced that her fourth album would be released in 2019. She also talked about three songs named "Flux", "Love I'm Given" and "Electricity". According to her, "Flux" is "about the person who you almost ended up with".[3] On 21 February, she took to social media to announce the single by posting its cover art and the release date of the track.[1] The following week she shared further details regarding the song, including lyrics and a still from the music video.[4][5]

Composition

"Flux" is a piano ballad, with pop influences. It is written in the key of C major and has a tempo of 93 beats per minute in common time.[6]

Music video

Goulding posted a silent teaser of the music video hours prior to its release.[7] The accompanying music video premiered on YouTube on 1 March 2019, alongside the song's official release on all platforms.[8][9] Shot entirely in black and white, the video depicts Goulding inside a dark hall playing a piano as rain pours on her. The video ends as a soaked Goulding stares gloomily at the camera as the rain continues.

Track listing
Digital download[10]
No.TitleLength
1."Flux"3:49

Personnel

Credits adapted from Tidal.[11]

  • Ellie Goulding – lead vocals, songwriting, associated performer
  • Joe Kearns – songwriting, production, engineering, programming, bass guitar, associated performer
  • Jim Eliot – songwriting, piano, associated performer
  • Maxwell Cooke – production, associated performer, string arranger
  • Joe Clegg – associated performer, percussion
  • Mark Knight – assistant recording engineer, studio personnel
  • Rowan McIntosh – assistant recording engineer, studio personnel
  • Hilary Skewes – strings contractor
  • Jason Elliott – engineer, studio personnel
  • Matt Colton – mastering, studio personnel
  • Jamie Snell – mixing, studio personnel

Charts

Weekly charts
Chart (2019) Peak
position
New Zealand Hot Singles (RMNZ)[12] 32
Scotland (Official Charts Company)[13] 35
UK Singles (Official Charts Company)[14] 97

Year-end charts
Chart (2019) Position
Portugal (AFP)[15] 1338

Release history
Region Date Format Label Ref.
Various 1 March 2019
Polydor [16][10][11]
gollark: Okay, this request is *allegedly* from Bing™.
gollark: ddg! Price of bread per bread
gollark: What the potating OS? This says it's on Mac OS X 10.11 using Firefox 47?
gollark: Hey, I think I found you in the logs!
gollark: That is not valid English.

References
  1. Goulding, Ellie [@elliegoulding] (21 February 2019). "01.03.19" (Tweet). Retrieved 28 February 2019 – via Twitter.
  2. "New Releases". Official Charts Company. 28 February 2019. Retrieved 28 February 2019.
  3. Beaumont-Thomas, Ben (1 January 2019). "Ellie Goulding: 'I'm finally myself again'". The Guardian. Retrieved 28 February 2019.
  4. Scarpino, Gina (27 February 2019). "Ellie Goulding Announces Details For New Single "Flux"". Beyond the Stage. Retrieved 28 February 2019.
  5. Goulding, Ellie [@elliegoulding] (27 February 2019). "I can't wait to share the video for 'Flux' with you 🤪" (Tweet). Retrieved 28 February 2019 – via Twitter.
  6. "Key & BPM for Flux by Ellie Goulding". Tunebat. Retrieved 20 September 2019.
  7. Goulding, Ellie [@elliegoulding] (28 February 2019). "'Flux' is out in a few hours. Join the countdown on YouTube I might just pop in to say hi just before we go live 🙂" (Tweet). Retrieved 28 February 2019 – via Twitter.
  8. "Ellie Goulding – Flux". YouTube. 1 March 2019. Retrieved 2 March 2019.
  9. "Flux – Single by Ellie Goulding". iTunes Store (UK). Retrieved 2 March 2019.
  10. "Flux – Single by Ellie Goulding". iTunes Store (GB). Apple. Retrieved 2 March 2019.
  11. "Flux / Ellie Goulding – TIDAL". Tidal. Retrieved March 2, 2019.
  12. "NZ Hot Singles Chart". Recorded Music NZ. 11 March 2019. Retrieved 8 March 2019.
  13. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 9 March 2019.
  14. "Official Singles Chart Top 100". Official Charts Company. Retrieved 9 March 2019.
  15. "Top AFP - Audiogest - Top 3000 Singles + EPs Digitais" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved 14 August 2020.
  16. "Ellie Goulding – Flux". YouTube. 1 March 2019. Retrieved 2 March 2019.
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