Flores (company)

Flores (Serbian Cyrillic: Флорес) is a Serbian company producing alcoholic beverages, mainly rakija, with headquarters in Divostin, Kragujevac. It was established in 1985.[3] Its most renowned product is Žuta osa ("Yellow Wasp"), high-quality slivovitz.

For other uses, see Flores (disambiguation).
Flores
Native name
Флорес
LLC
IndustryBeverages wholesale
Founded8 July 1992 (1992-07-08) (Current form)
HeadquartersDivostin bb,
Kragujevac
,
Serbia
Area served
Worldwide
Key people
Miomir Pljakić (Director)
Revenue €0.40 million (2017[1])
€0.030 million (2017[1])
Total assets €0.64 million (2017[2])
Total equity €0.60 million (2017[2])
Number of employees
5 (2017)
Websitewww.flores.rs

History

Flores was founded in 1985 by agricultural engineer Radiša Pljakić, based on his previous experience in company "Miloduh", producing macerated brandies, which he helped establish back in 1970 and made into one of most renowned companies in the industry in former Yugoslavia. In 1979, Pljakić left the company and worked in several public agricultural institutions. In 1985, he decided to take an opportunity arising from new legal regulation, and started a private business solely on his own.[4] On the family homestead in Divostin he established "Flores", one of the first private companies in Yugoslavia, and according to Pljakić, it was the very first.[5]

The company produces 100–150,000 bottles of liquor annually, over half of which is being exported to the United States, Australia and elsewhere in the world.[6] Its most renowned brand, Žuta osa (Yellow Wasp), a natural slivovitz 45 abv, has won 13 gold medals in exhibitions and fairs across the world.[3] "Žuta osa superior", aged 8 years in oak barrels, is produced in smaller series at higher prices.[6] Other liquors by the company include "Bela osa" (White Wasp), "Srpska Loza" (pomace brandy) and "Lincura" (Gentiana macerated in slivovitz).[5] Miomir Pljakić took over the company once his father retired.

"Flores" operates from a plant in Divostin equipped with a modern processing and packaging plant and quality-control laboratory, while the aging cellar is placed in the nearby village of Kamenica.[5]

References
  1. "Bilans uspeha (2017) - Flores". apr.gov.rs (in Serbian). Retrieved 15 October 2018.
  2. "Bilans stanja (2017) - Flores". apr.gov.rs (in Serbian). Retrieved 15 October 2018.
  3. "Serbian Rakija Maker Complains of Cold Shoulder". Balkan Insight. 17 June 2011.
  4. "Radiša Pljakić, tvorac "Žute ose" da li znate koliko je fantastičnih projekata ovaj čovek realizovao ?". eKapija. 25 September 2008.
  5. "Žuta osa "donela" milion evra". B92. 30 January 2011.
  6. "Od juna na tržištu nova šljivovica "žuta osa superior"". Press. 21 May 2009.


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