FlatIron Crossing

FlatIron Crossing is an enclosed shopping center in Broomfield, Colorado, anchored by Macy's, Dillard's, and Dick's Sporting Goods. An outdoor lifestyle center, named FlatIron Village; extends out of the mall's southern side and is anchored by a 14-screen AMC Theatres cinema and several restaurants. Others stores at the mall include 2nd & Charles, Crate & Barrel, Williams Sonoma, Pottery Barn, H&M, and Old Navy.

FlatIron Crossing
The Village at FlatIron Crossing Mall
LocationBroomfield, Colorado, United States
Coordinates39.933°N 105.133°W / 39.933; -105.133
AddressOne West FlatIron Crossing Drive, Suite 1083
Opening dateAugust 11th, 2000 (August 11th, 2000)
DeveloperWestcor
ManagementMacerich
OwnerMacerich
No. of stores and services198[1]
No. of anchor tenants8 (7 open, 1 vacant)[2]
Total retail floor area1,467,566 sq ft (136,341.3 m2)[3]
No. of floors2 (3rd floor offices in Dick's Sporting Goods)
Websiteflatironcrossing.com

History

FlatIron Crossing opened on August 11, 2000 after two years of construction, anchored by Lord & Taylor, Galyan's, Foley's, Dillard's, and Nordstrom. The mall's hybrid layout, with an outdoor extension attached to an indoor mall, was unique at opening and was one of the first of its kind in the United States.[4]

In 2001, a propane-powered shuttle bus began circulating passengers free of charge between FlatIron Crossing and its adjacent shopping centers, Flatiron Marketplace and MainStreet at Flatiron. Funded by the Flatiron Improvement District sales tax surcharge, it stopped at 14 points[5] along a 2.6 miles (4.2 km) route used only by pedestrians, bicycles, and the shuttle itself.[6] It ceased operation in 2008,[7] and in 2015[8] portions of the shuttle route were repurposed for the bikeway constructed as part of the U.S. route 36 express lanes project.[9]

Although the mall is among the highest sales per square foot in the country as of March 31, 2017,[10] the mall had for many years after opening encountered several setbacks, particularly with the outdoor village area. The outdoor village area was originally populated by independent boutiques poached from nearby Boulder's Pearl Street Mall, alongside a Borders bookstore and several restaurants.[11] An AMC cinema meant to anchor the Village opened more than a year late, leaving the outdoor area without a major draw and causing most of those independent tenants to leave.[12] Structural issues caused by shifting soil beneath the Village caused other tenants to leave soon after, rendering the outdoor mall partially vacant.[4][13] Many of those vacant buildings were demolished not soon after, while the bankruptcy of Borders left the outdoor mall with only the cinema and a handful of restaurants. A planned redevelopment of the village was floated in 2008, including a 140-room hotel, but was canceled in favor of a much more modest overhaul completed in 2013.[14]

Galyan's was acquired by Dick's Sporting Goods in 2004, leading Dick's to convert the FlatIron Crossing store to their own nameplate.[15] Foley's was converted to Macy's in 2005, as a result of the merger between Foley's parent company May Department Stores and Macy's parent Federated Department Stores.[16] The Lord & Taylor location also closed in 2005 citing a weak and competitive regional marketplace.[17] In 2009, The vacant Lord & Taylor building was split into three tenants: Forever 21 on the upper level, and Ultimate Electronics and The Container Store splitting the lower level.[18] Borders and Ultimate Electronics closed in 2011.

In May 2020, it was revealed that Nordstrom would be closing this location permanently as part of a plan to close 16 locations nationwide. [19]

Anchor stores

Former Anchor stores
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References
  1. "Store Directory". FlatIron Crossing Mall. Archived from the original on 2011-02-08. Retrieved 2011-02-15.
  2. "FlatIron Crossing Map". flatironcrossing.com. Retrieved 16 February 2018.
  3. "Leasing Information". Macerich. Retrieved 2011-02-15.
  4. Alicia Wallace (2010-08-08). "Broomfield's boon: FlatIron Crossing mall turns 10". Daily Camera.
  5. "Map of the Zip Shuttle Service". 2005. Archived from the original on February 5, 2005. Retrieved May 13, 2016.CS1 maint: unfit url (link)
  6. "The FlatIron Shopping District—Westcor/FlatIron Crossing, Coalton Acres/ Mainstreet at FlatIron, Broomfield Village/Flatiron Marketplace". bestworkplaces.org. Retrieved May 13, 2016.
  7. Davidson, Michael (December 14, 2008). "Zip shuttles to park at year's end". Colorado Daily. Boulder, Colorado. Retrieved May 13, 2016.
  8. Turner, Kimberli (June 20, 2015). "First leg of U.S. 36 bikeway to open on Bike to Work Day". Broomfield Enterprise. Broomfield, Colorado. Retrieved May 13, 2016.
  9. "The Denver-Boulder Bikeway: It's Already 70% Done. Finish It" (PDF). Build the BikeWay. Retrieved May 13, 2016. Shared With Zip Shuttle
  10. Castle, Shay (July 8, 2017). "Boulder County area malls turn doom-and-gloom retail forecast on its head". Longmont Times-Call. Longmont, Colorado. Retrieved September 13, 2017.
  11. http://extras.denverpost.com/business/biz0524h.htm
  12. http://www.coloradodaily.com/ci_13056893
  13. "Shifting Soil At FlatIron Crossing Has Shops Unsettled". The Denver Channel. December 12, 2006.
  14. Alicia Wallace (April 9, 2013). "Broomfield's FlatIron Crossing signs new tenants including 2nd & Charles, White House Black Market". Daily Camera.
  15. http://www.deseretnews.com/article/595072078/Dicks-Sporting-Goods-to-buy-Galyans-for-305-million.html?pg=all
  16. https://money.cnn.com/2005/02/28/news/fortune500/federated_may/
  17. https://www.nytimes.com/2003/07/31/business/lord-taylor-to-shut-stores-and-cut-jobs.html
  18. http://www.broomfieldenterprise.com/news/ci_12974675
  19. https://www.henricocitizen.com/articles/report-nordstrom-closing-short-pump-store-permanently/
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