Fiera Milano

Fieramilano is a fairground and exhibition facility in Rho, Italy near Milan. It is operated by Fiera Milano SpA and is part of the larger Fiera di Milano - consisting of two sites: Fieramilano (located on the border of the municipalities of Rho and Pero ) and Fieramilanocity (located in the Portello district of the municipality of Milan). Covering 753,000 m² of total surface, it is the largest exhibition center in Europe. The facility includes Area Expo - Experience, an exhibition and performance venue.

Fiera Milano SpA
Società per Azioni
IndustryTrade fair and exhibition organiser
FoundedMilan, Italy October 1, 2000 (2000-10-01)
HeadquartersPiazzale Carlo Magno 1 - 20149,
Milan
,
Italy
Area served
Northern Italy
Revenue€248.358 million (2010)[1]
€2.074 million (2010)[1]
Number of employees
740 (June 2011)[2]
Websitefieramilano.it
View of a stand at Intralogistica Italia 2018 (Milan)

Fiera Milano SpA

Fiera Milano SpA is a trade fair and exhibition organiser headquartered in Milan. The firm is the most important trade fair organiser in Italy and one of the largest in the world.[3]

The company started operation on 1 October 2000 and has been listed on Borsa Italiana (STAR segment) since 12 December 2002.

Fiera Milano mainly operates in the fields of management and organisation of exhibitions, trade fairs and conferences. It hosts about seventy shows (of which about one third directly organized) and 30,000 exhibitors every year.[3]

Most notably, Fiera Milano owns and manages important infrastructures in Milan: Fieramilanocity, MiCo and Fieramilano, the latter being one of the biggest fairground in the world.


History
Milan fairground in 1920s

The first fair ground in Milan was opened in 1906, as the area of a World's fair, and in time for the opening of the Simplon Tunnel. The fairground at that time extended over the current area and the nearby Sempione Park.

In 1923 the fairground, at that time Fiera Campionaria, was moved permanently in the historical zone, of which Fieramilanocity now occupies a part. Western wing opened in 1997, in place of the old Alfa Romeo factory at Portello.

Since 2000, the infrastructure is managed by the new company Fiera Milano SpA and in 2005 the new Fieramilano opened in Rho. The old fairground in Milan was partially dismantled between 2007 and 2008.

  • Historical images of the Fiera di Milano by Paolo Monti
  • 1949 exhibition
  • ENI pavilion, 1959
  • ENI pavilion, 1959
  • ENI pavilion, 1959
  • ENI pavilion, 1959
  • Titan Gres stand, 1963
  • 1964

Events
Fieramilano
AddressStrada Statale del Sempione, 28 - 20017
LocationRho, Italy
Coordinates45°31′13″N 9°4′44″E
OperatorFiera Milano
Opened2005
Construction cost
€755 million
Enclosed space
 • Total space405,000 m2 (4,360,000 sq ft)
 • Exhibit hall floor345,000 m2 (3,710,000 sq ft)
Website
Fieramilano page

Among the most prominent events held in the fairground of Fiera Milano are the annual Salone del Mobile, Milan Furniture and Craft Fair; Miart (International Exhibition of Modern and Contemporary Art), EICMA, Milan Motorcycle Show; SMAU computer expo; BIT, the International Tourism Exchange; BIMEC, Biennial for mechatronics, and EMO, Machine Tool World Expo.

Fieramilano

Fieramilano is a fairground located in an area on the border between the towns of Rho and Pero, near the A4 motorway, west of Milan.

Opened in 2005 with an investment of €755 million, the complex designed by architect Massimiliano Fuksas includes eight pavilions for a total of 345,000 m2 (3,710,000 sq ft) of gross covered exhibition space and 60,000 m2 (650,000 sq ft) of outdoor space,[3] making it one of the largest centers in the world.

The exhibition area is connected to the city center through Milan Metro Line 1 stop Rho Fiera. A suburban railway station is also present.

The vicinity and the interior of the complex was the site of Expo 2015 universal exposition, and will host the Next Generation ATP Finals tennis tournament starting in 2017.

Fieramilanocity
Fieramilanocity pavilion during "Fa la cosa giusta" exhibition
fieramilanocity
LocationMilan, Italy
OperatorFiera Milano
Opened1923
Expanded1997
Closed2007 (partially)
Former names
Fiera Campionaria
Enclosed space
 • Exhibit hall floor43,000 m2 (460,000 sq ft)[4]
Website
Fieramilanocity page

Fieramilanocity is Milan's old trade fair, located near the city center. The current area is only a part of the historic fairground, since a big portion has been dismantled between 2007 and 2008 to make room for the new CityLife residential and business district. The area is served by Milan Metro and by the suburban railway.

Even though the big part of the fairground has been moved to Rho, FieraMilanoCity continues to host smaller exhibitions with more limited logistical requirements, in addition to events that cannot be held outside the city.

MiCo

MiCo (Milano Congressi) is currently the largest congress center in Europe,[5][6] with a capacity of up to 18,000 in 70 different conference rooms.[6]

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References
  1. "1st Half 2011 Consolidated Results Conference Call" (PDF). Fiera Milano. Retrieved 19 October 2011.
  2. "Fiera Milano Group Presentation - STAR Conference" (PDF). Fiera Milano. Retrieved 19 October 2011.
  3. "About us". FieraMilano. Archived from the original on 22 July 2011. Retrieved 19 October 2011.
  4. "Presentazione Polo Fieristico Fieramilanocity". Fiera Milano. Retrieved 19 October 2011.
  5. "MiCo - Milano Congressi". Fiera Milano. Retrieved 19 October 2011.
  6. "MiCo - Il centro congressi più grande d'Europa". Fiera Milano. Retrieved 19 October 2011.
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