Fashion King (TV series)

Fashion King (Korean: 패션왕; RR: Paesyeon Wang) is a 2012 South Korean television drama starring Yoo Ah-in, Shin Se-kyung, Lee Je-hoon and Kwon Yuri.[1][2][3] It aired on SBS from March 19 to May 22, 2012 on Mondays and Tuesdays at 21:55 for 20 episodes.

Fashion King
Promotional poster for Fashion King
GenreRomance, Drama
Written byLee Sun-mi
Kim Ki-ho
Directed byMyoungwoo Lee
StarringYoo Ah-in
Shin Se-kyung
Kwon Yuri
Lee Je-hoon
Ending theme"Dreaming of You" by Lee Jin-sung
Country of originSouth Korea
Original language(s)Korean
English
No. of episodes20
Production
Producer(s)Choi Moon-suk
Production location(s)Seoul
New York City
Las Vegas
Camera setupMultiple-camera setup
Running time60 minutes
Mondays and Tuesdays at 21:55 (KST)
Production company(s)Lee Kwan-hee Productions
(LKH Productions)
Release
Original networkSBS
Picture format1080i (HDTV)
Original releaseMarch 19 (2012-03-19) 
May 22, 2012 (2012-05-22)
Chronology
Preceded byHistory of the Salaryman
Followed byThe Chaser
External links
Website

Plot

Fashion King tells the story about a young aspiring designer Kang Young-gul (Yoo Ah-in) who has nothing and starts his fashion business as a vendor on Dongdaemun Market. He has never had any goals or dreams for a bright future until he meets Lee Ga-young (Shin Se-kyung) who loses both parents in an accident at a young age and grows up into a smart, determined young woman with a natural talent for designing. After receiving a scholarship to the New York Fashion School, Ga-young travels to America hoping to achieve her dream of becoming a designer.[4]

Meanwhile, Jung Jae-hyuk (Lee Je-hoon) is a second-generation chaebol to a large enterprise that covers construction, distribution, and fashion, while his ex-girlfriend, Choi Anna (Kwon Yuri) now works under a top internationally renowned designer. Gradually, Jung Jae-hyuk loses interest in Choi Anna and sets his sights onto Lee Ga-young. But Ga-young's heart is for Young-gul, and Young-gul's heart is for Anna, so will this love square ever be settled? And who will win and become Fashion King?

Cast

Main Cast

Supporting cast

  • Jang Mi-hee as Madame Jo
  • Han Yoo-yi as Shin Jung-ah
  • Cha Seo-won as Miss Go
  • Ra Jae-woong as Chil-bok
  • Kim Il-woo as Jung Man-ho
  • Lee Hye-sook as Yoon Hyang-sook
  • Yoon Gi-won as Secretary Kim
  • Kim Byung-ok as Director Kim

Extended cast

Soundtrack

Fashion King OST
No.TitleArtistLength
1."폭우 (Inst.)"Various Artists 
2."I'll Be Waiting"Seohyun4:47
3."Shouldn't Go"Soul Star (feat. Beige)4:36
4."Love Like This"Lee Young-hyun (Big Mama)4:25
5."Dreaming of You"Lee Jin-sung (Monday Kiz)3:43
6."Best Love"Lee Hyun (8Eight)3:50
7."That Man"Nam Gyu-ri 
8."You're a Wall"M to M4:50
9."Standstill"K.Heart4:22
10."Appreciate (Inst.)"Various Artists 
11."Step 1 (Inst.)"Various Artists 
12."폭우 (Inst.)"Various Artists 
13."Step 4 (Inst.)"Various Artists 
14."Shadow (Inst.)"Various Artists 
15."Love Like This"Lee Je-hoon5:00

Ratings

In the tables below, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

Episode # Original Airdate TNmS Ratings[12] AGB Ratings[13]
Average audience share
Entire Country Seoul National Capital Area Entire Country Seoul National Capital Area
1 March 19, 2012 12.4% 14.8% 10.0% 11.0%
2 March 20, 2012 11.5% 13.5% 8.9% 9.5%
3 March 26, 2012 12.3% 14.8% 9.2% 10.5%
4 March 27, 2012 11.6% 14.2% 9.6% 10.9%
5 April 2, 2012 12.6% 14.3% 10.1% 11.4%
6 April 3, 2012 12.7% 14.4% 10.4% 12.0%
7 April 9, 2012 11.9% 14.3% 9.0% 10.3%
8 April 10, 2012 10.7% 12.6% 9.7% 10.6%
9 April 16, 2012 12.5% 13.2% 10.6% 12.0%
10 April 17, 2012 11.1% 13.1% 9.6% 10.7%
11 April 23, 2012 11.3% 11.9% 9.8% 11.2%
12 April 24, 2012 11.6% 14.1% 9.4% 10.7%
13 April 30, 2012 10.8% 13.1% 9.4% 10.6%
14 May 1, 2012 10.9% 13.4% 9.9% 10.8%
15 May 7, 2012 10.7% 12.6% 9.2% 10.0%
16 May 8, 2012 10.9% 12.3% 9.2% 10.0%
17 May 14, 2012 11.0% 12.2% 9.5% 10.4%
18 May 15, 2012 11.4% 12.9% 9.5% 10.4%
19 May 21, 2012 11.2% 13.3% 9.5% 10.1%
20 May 22, 2012 10.8% 12.8% 9.6% 10.4%
Average11.4%13.3%9.6%10.6%

Awards and nominations

Year Award Category Recipient Result
2012
5th Korea Drama Awards
Top Excellence Award, Actress Shin Se-kyung Nominated
Best New Actress Kwon Yuri Nominated
SBS Drama Awards
Top Excellence Award, Actress in a Miniseries Shin Se-kyung Nominated
Excellence Award, Actor in a Miniseries Yoo Ah-in Nominated
Excellence Award, Actress in a Miniseries Jang Mi-hee Nominated
New Star Award Kwon Yuri Won
Best Couple Award Yoo Ah-in and Shin Se-kyung Nominated
2013
49th Baeksang Arts Awards
Most Popular Actress (TV) Kwon Yuri Won

International broadcast

  • It aired in Vietnam on HTV2 from December 7, 2012.
  • It aired in Thailand on Workpoint TV in 2012.
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References

  1. Fashion King reveals official profiles for Yuri, Yoo Ah In, and more. Allkpop. 3 February 2012.
  2. Suk, Monica (14 March 2012). "Yoo A-in says Fashion King casts know what they are doing". 10Asia.
  3. Choi, Bo-ran (14 March 2012). "Yoo Ah In talks about Fashion King: "We may be young, but it doesn't necessarily mean we're amateurs"". Star News. Archived from the original on 28 December 2013. Retrieved 18 November 2012.
  4. Yun, Seong-yeol (16 February 2012). "Yoo Ah In and Shin Se Kyung visit Manhattan, New York". Star News. Archived from the original on 15 December 2014. Retrieved 18 November 2012.
  5. Sunwoo, Carla (17 March 2012). "Yoo Ah-in bares his fashion secrets". Korea JoongAng Daily. Archived from the original on 27 January 2013.
  6. Choi, Ji-eun (4 June 2012). "Yoo Ah In – "These things I have, I'm worried that they will make me ordinary."". 10Asia via Otayamin.
  7. "Yoo Ah In Reveals Thoughts About His Role in Fashion King". TV Daily via Soompi. 7 June 2012.
  8. Kim, Ji-yeon (9 June 2012). "Yoo Ah In On Fashion King End, Acting and His Goals". enewsWorld. Archived from the original on 29 January 2013.
  9. "Yu-ri of Girls' Generation Shines in TV Drama Fashion King". The Chosun Ilbo. 19 May 2012.
  10. "Girls' Generation's Yuri talks about acting in Harper's Bazaar". Allkpop. 25 June 2012.
  11. Kim, Ji-yeon (9 June 2012). "Interview: Lee Je Hoon Looks Up to His Fellow Actors". enewsWorld. Archived from the original on 29 January 2013.
  12. (in Korean) TNmS Multimedia Ratings Page Archived 2012-02-01 at the Wayback Machine
  13. (in Korean) AGB Nielsen Media Research Ratings Page Archived March 14, 2012, at the Wayback Machine
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