Fall (Davido song)

"Fall" is a song by Nigerian singer Davido, released as the second single from his second studio album A Good Time (2019). The song was produced by Nigerian record producer Kiddominant. According to Rolling Stone magazine, "Fall" was one of the top-100-most-Shazam-searched singles in America in January 2019, and was a top-10 record on Shazam in New York.[1] In February 2019, "Fall" became the longest charting Nigerian pop song in Billboard history.[2] It was ranked at number 163 on Pitchfork's list of the 200 Best Songs of the 2010s.[3] As of March 2020, "Fall" has received over 40 million streams on Spotify, and has been certified gold by the Recording Industry Association of America (RIAA) and Music Canada.[4][5]

"Fall"
Single by Davido
from the album A Good Time
ReleasedJune 2, 2017 (2017-06-02)
Recorded2017
GenreAfrobeats
Label
  • DMW
  • Sony
Songwriter(s)David Adeleke Koko Funds
Producer(s)Kiddominant
Davido singles chronology
"My Story"
(2017)		 "Fall"
(2017)		 "Ladies (Remix)"
(2017)

Background

Davido recorded "Fall" in 2017. He samples a line from Kojo Funds's hit single "Dun Talking". Davido revealed to Metro newspaper he was inspired by "Dun Talking" and reached out to Kojo Funds prior to releasing "Fall".[6] In February 2019, Busta Rhymes and his artist Prayah released a remix of "Fall." Rhymes used Instagram to build hype around the song before releasing it.[7] However, their version was taken down by YouTube under a directive from Sony Music.[8]

Music video and synopsis

The accompanying music video for "Fall" was directed by Nigerian-born British music video director Daps.[9] In December 2018, the video surpassed 100 million views, becoming the most-viewed video by a Nigerian artist on Youtube.[10] During the video's opening, Davido appears to be in a heated argument with his lover. He exits a Rolls-Royce after the argument and spends the rest of the video daydreaming about being with a ballerina from behind a glass window.[11] Toye Sokunbi of Native magazine stated, "this is consistent with his lyrics that he no longer wants to be a player, so it comes as no surprise that he is seen at the end of the video, apparently brushing off the temptation of being with someone else".[12]

Charts
Chart (2018) Peak
position
US R&B/Hip-Hop Airplay (Billboard)[13] 13
US Hot R&B Songs (Billboard)[14] 25
US World Digital Song Sales (Billboard)[15] 3

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[16] Gold 40,000
South Africa (RISA)[17] Platinum 20,000
United States (RIAA)[18] Gold 500,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

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References
  1. Elias Leight (20 January 2019). "Davido's 'Fall' Is Finally Catching On in the U.S., But It Should Be Bigger". Rolling Stone. Retrieved 17 March 2019.
  2. Damola Durosomo (February 6, 2019). "Davido's 'Fall' Is the Longest-Charting Nigerian Pop Song in Billboard History". OkayAfrica. Retrieved March 1, 2019.
  3. "The 200 Best Songs of the 2010s". Pitchfork. October 7, 2019. Retrieved 12 October 2019.
  4. Motolani Alake (11 March 2011). "Davido's 'Fall' hits 40 million streams on Spotify". Pulse Nigeria. Retrieved 22 March 2020.
  5. Durosomo, Damola (May 28, 2020). "Davido's 'Fall' Goes Gold". OkayAfrica. Retrieved 29 May 2020.
  6. Tobi Akingbade (29 November 2017). "Afrobeat singer Davido asks haters 'are you God?' after strings of plagiarism accusations". Metro.co.uk. Retrieved 17 March 2019.
  7. "Busta Rhymes Hops On Davido's "Fall' Remix With Prayah". Hot New Hip Hop. 21 February 2019.
  8. "Davido goes on American press tour". Music in Africa. 28 February 2019. Retrieved 17 March 2019.
  9. Damilola Animashaun. "'Come Closer' & 'Fall' Video Director, Daps Plans To Direct TV Shows Next". Konbini. Retrieved 17 March 2019.
  10. Ohunyon, Ehis (18 December 2018). "Davido's 'Fall' becomes most viewed video by a Nigerian artist on Youtube". Pulse Nigeria. Retrieved 17 March 2019.
  11. Durosomo, Damola. "Davido's 'Fall' Is Now the Most Viewed Nigerian Music Video on YouTube". OkayAfrica. Retrieved 17 March 2019.
  12. Toye Sokunbi. "DAVIDO HITS THE MARK AGAIN WITH NEW SINGLE, "FALL"". Native Magazine. Retrieved 17 March 2019.
  13. "Davido Chart History (R&B/Hip-Hop Airplay}". Billboard. Retrieved 17 March 2019.
  14. "Davido Chart History (Hot R&B Songs)". Billboard. Retrieved 17 March 2019.
  15. "Davido Chart History (World Digital Song Sales)". Billboard. Retrieved 22 March 2019.
  16. "Canadian single certifications – Davido – Fall". Music Canada. Retrieved May 27, 2020.
  17. "OBO's 'If' goes Diamond, 'Fall' hits platinum in South Africa". Pulse Nigeria. 20 February 2018. Retrieved 17 March 2019.
  18. "American single certifications – Davido – Fall". Recording Industry Association of America. Retrieved May 29, 2020. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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