F45 Training

F45 Training is an international fitness community that has over 1,750 studios in 45 countries across Australia/Oceania, North America, South America, Asia, Europe and Africa.[1] It is currently one of the fastest growing fitness franchises globally,[2] with over 550 in Australia and over 650 in the United States.[3] The fitness franchise was launched in 2011 by Adam Gilchrist and Rob Deutsch as part of a move to modernize gym participation.

F45 Training
IndustryHealth club, fitness, gym
FoundedSydney, Australia (2011 (2011))
FounderAdam Gilchrist, Rob Deutsch
Headquarters
Sydney
,
Australia
Number of locations
45 countries
547 (Australia)
81 (New Zealand)
666 (United States)
10 (Europe)
6 (South Africa)
200 (Canada)
22 (Middle East)
60 (United Kingdom)
105 (Asia)
Key people
  • Adam Gilchrist (Co-founder and CEO)
  • Rob Deutsch (Co-founder)
  • Mark Wahlberg (Investor)
  • John Florey (CEO of FOD Capital)
Websitef45training.com

About

F45 offers thousands of exercises, customized training systems, circuit movement patterns, timing modules and workouts that change on a daily basis. Each F45 studio has access to these training systems. Integrated technology is a key aspect of the systematic aesthetic – with the same video workout demonstrations and F45 DJ playlists played across all studios.[4] Its drawing capacity is its 45-minute session that combines high-intensity interval training (HIIT), functional training and circuit training. The fusion of interval, strength and cardiovascular training is targeted at burning fat while building lean muscle.[5]

Programs

Programs are constantly being created and changing, with more than 36 different workout experiences.

Functional training technique

Functional training began as a popular fitness method in the early 2000s. Functional training aims to build functional strength through using a variety of different muscle systems. Its techniques are often used as a way for athletes to apply strength to a sport skill, without actually performing the sport-specific exercise or movement.[6] A drawing card of functional training is its resourcefulness, using minimal equipment within a large space. It emphasizes movement rather than equipment – as conventional gyms tend to do.[6]

Functional movement patterns

Functional training is great for building speed, agility, and improving cardiovascular health. It improves posture, increases range of motion, and is adaptable to any age or fitness level.[7]

High-intensity interval training (HIIT)

HIIT refers to the repetition of brief intermittent exercises with high levels of energy followed by quick resting periods. HIIT, or anaerobic interval training, aims to burn calories both during the intense workouts and post-workout due to elevated metabolism. The body expends energy after the workout as it continues to rebuild and repair body muscles and body fibers and replace the energy levels.[8] The short intervals of high-intensity exercise require high levels of oxygen, which also increase the total caloric expenditure. Little or no equipment is needed to perform the exercises, making it an attractive financial option for many.

Circuit training

Circuit training is a workout consisting of 6–12 exercise stations that target multiple body parts, performed consecutively with little to no rest. There are two common types of circuits—muscular strength and endurance, aerobic and strength.[9] Circuit training aims to provide an overall body workout in a short amount of time, while being customizable to individual fitness levels through the selection of exercises and weight levels.[10] It has benefits of both weight training and cardiovascular training, but does not duplicate either one specifically. Depending on the endurance levels and goals of the individual, the circuit can be completed one or more times until the session ends.[9]

History

In 2012, the first F45 studio launched in Sydney's Paddington, New South Wales.[11] It was here that Deutsch took the time to work on the fitness model within the studio each day. After the success of its first studio, Deutsch enlisted the help of franchisee expert, Adam Gilchrist, who quickly became his business partner when they decided to franchisee the F45 business.[12] In 2013, Gilchrist and Deutsch sold their first F45, and in 2014 they began a franchise roll-out in Sydney with 15 franchises bought by members of the original F45 studio in Sydney's Paddington, New South Wales.[12]

Off-shore expansion

In 2015, the duo sold their first off-shore franchise in New Zealand. This marked a 2-year milestone of 250 franchises in the Oceania region. In 2015, Gilchrist and Deutsch sold their first F45 studio in the United States,[12] sparking a rapid US expansion. That same year, F45 also launched in India, with the help of Australian cricketer Brett Lee and Indian cricket legend VVS Laxman.[13] The first store opened in Hyderabad — the capital and largest city of the Indian state of Telangana. This triggered an expansion with many more studios opening in major Indian cities, such as Bangalore, Chennai, Raipur and Gurgaon.[14]

In 2017, Gilchrist and Deutsch entered the United Kingdom with 50 franchises sold—35 of which opened in London, and 15 across Brighton, Bournemouth, Birmingham and Manchester.[15]

Between 2017 and 2018, F45 launched the beginning of its European growth strategy, opening studios in Finland, Switzerland, Czech Republic and Germany. F45 simultaneously increased its US presence through its Collegiate Program, which entailed a partnership between F45 and U.S. colleges in an effort to permeate the young influential group of individuals.[16]

In the first half of 2019, the fitness franchise secured a deal to open studios in Afghanistan and Iraq, as well as in Kenya and Mauritius in Africa – taking their presence to over 40 countries.[17]

In June 2019, the fitness franchise launched Prodigy, a new training program for teens/adolescents.

Investment: global expansion

In 2019, Mark Wahlberg Investment Group and FOD Capital announced that they were buying a minority stake in the F45 business. It is reported that this investment will facilitate further global expansion for the company. The deal values the company at US$450 million (AU$672 million).[18] This is Wahlberg's third, and largest investment to date.[19]

In 2017 he invested US$6 million in StockX, an online marketplace that primarily sells premium in-demand sneakers.[20] Previous to that, he invested US$10 million in performance water brand AquaHydrate.[21]

Adam Gilchrist (Co-founder and CEO)

Adam Gilchrist, not to be confused with the former Australia national cricketer, is an entrepreneur with 20 years experience in franchising, marketing and product development. His first business was an e-payment service in Australia, which he later successfully sold to a public company. Gilchrist then founded Zippy Shell, a mobile self-storage company in the United States. In 2014, he co-founded F45 Training where he served as Co-chief executive officer. Gilchrist was also appointed to the F45 Training board of directors in 2017, and became sole chief executive officer in 2019. With a wealth of experience within the F45 business, his board service provides a direct and open channel of communication between the board and management. Adam Gilchrist's business acumen and skills in entrepreneurship and strategy have contributed to the brand's continuous growth. With an ingrained passion for fitness, Gilchrist also represented Australia in the Australian Schoolboy and U19 Rugby Teams and was awarded a scholarship to the Australian Institute of Sport.

Products and services

There are a number of different products and services that make up the F45 brand:

Team training

The 45-minute group workout classes are F45's main offering. Each workout is led by 2 trainers who are there to offer correctional support or modifications.[22]

F45 Challenge

The F45 Challenge is based upon a holistic model that encompasses fitness, nutrition and lifestyle.[23] It runs for 45 days and offers its members training and nutritional coaching through a digital app that includes daily meal plans and calorie tracking. There is also an option to receive delivered meals to your doorstep. Its drawing card is its rapid physical transformation, as well as the cash prizes for male and female participants (each F45 studio conducts its own Challenge). The before and after Challenge photos have become a notable aspect of the fitness brand, showcasing images of members' physical progress from the beginning and end of the Challenge.[24] Their circulation on the web and around social media has been a key aspect of F45's marketing and engagement efforts.

Prodigy classes

Prodigy is an additional, more recent service offered by F45, designed to provide adolescents with greater strength, mobility and increased well-being. It is a group-based exercise class that caters for kids (between 11 and 17) of different fitness levels and capabilities. Through teaching functional movements, it aims to increase motor skills to develop coordination, balance, and muscle strength, and to promote bone density and muscle development.[25]

Equipment

F45 uses a number of basic functional equipment within a relatively small space, with equipment varying day-to-day depending on what type of session it is. Common equipment includes: mat, resistance band, bench, bosu balance trainer, exercise ball, kettlebell, dumbbell, medicine ball, sand bag, battle ropes, weights, barbell, exercise bike, indoor rower, sled.[26] Heart rate monitoring equipment during training using the F45 LionHeart.

Awards

The franchise ranked 68th on Entrepreneur's Franchise 500 in 2020,[27] and 297th in 2019, as well as #13th on Entrepreneur's Fastest Growing Fitness Franchise 500 in 2020.[28] They also were named one of Fast Company's 'Most Innovative Wellness Companies of 2020.'[29]

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References
  1. Sorich, Sonya (31 January 2020). "Fast-growing fitness chain says it's coming to Midtown's Press Building". Sacramento Business Journal Online – via Dow Jones Factiva.
  2. Bell, Lee. "Innovation And F45: How Technology Has Fueled The World's Fastest-Growing Fitness Studio". Forbes. Retrieved 2 February 2020.
  3. "Find a studio". F45 Training. Retrieved 2 February 2020.
  4. Network, Australian Fitness. "WHAT IS…? F45 TRAINING". Australian Fitness Network. Retrieved 19 February 2020.
  5. Milligan, Carley (14 February 2020). "Mark Wahlberg-backed fitness concept coming to Baltimore". Baltimore Business Journal Online – via Dow Jones Factiva.
  6. Santana, Juan Carlos (2020). Functional Training. Champaign: Human Kinetics. pp. 3–6. ISBN 978-1-4504-1482-1.
  7. Collins, Allan (24 December 2015). The Complete Guide to Functional Training. A&C Black. ISBN 978-1-4081-8020-4.
  8. "8 Reasons HIIT Workouts are So Effective". www.acefitness.org. Retrieved 19 February 2020.
  9. "Circuit Training Basics". www.acefitness.org. Retrieved 19 February 2020.
  10. ePainAssist, Team (6 October 2017). "What is Circuit Training|7 Benefits of Circuit Training". ePainAssist. Retrieved 19 February 2020.
  11. "Genius way $42m Aussie CEO made his millions". NewsComAu. 17 October 2018. Retrieved 3 February 2020.
  12. "About Time You Met: Rob Deutsch, Founder and CEO of F45". About Time Magazine. Retrieved 5 February 2020.
  13. "F45 expands with first Indian studio opening – Australasian Leisure Management". www.ausleisure.com.au. Retrieved 7 February 2020.
  14. ANI (16 February 2018). "F45 to open over 100 studios in India by 2020". Business Standard India. Retrieved 7 February 2020.
  15. "F45 expands UK presence with 50 franchises sold – Australasian Leisure Management". www.ausleisure.com.au. Retrieved 5 February 2020.
  16. "1500 studios for F45 by the end of 2018". Inside Franchise Business. 22 August 2018. Retrieved 19 February 2020.
  17. "F45 to open studios in Afghanistan and Iraq – Australasian Leisure Management". www.ausleisure.com.au. Retrieved 10 February 2020.
  18. "Bloomberg – Are you a robot?". www.bloomberg.com. Retrieved 10 February 2020.
  19. "Mark Wahlberg > Personal Investments" (25 February 2019). Crunchbase. Retrieved 11 February 2020.
  20. "Series A – StockX" (15 February 2020). Crunchbase. Retrieved 11 February 2020.
  21. "Venture Round – AquaHydrate" (1 March 2011). Crunchbase. Retrieved 11 February 2020.
  22. "Doral FL F45 Functional Fitness Training February Eight Week Challenge Launched". Newswire. Retrieved 19 February 2020.
  23. Raphael, Rina (14 January 2020). "The gym of the future will be virtual, gamified, and totally immersive". Fast Company. Retrieved 10 February 2020.
  24. Rossi, Carina (23 November 2019). "The Body Transformation That Took Only 8 Weeks". POPSUGAR Fitness Australia. Retrieved 10 February 2020.
  25. "Welcome to F45 Prodigy" (n.d.) F45. Retrieved 19 February 2020.
  26. "F45 cost: why it's worth paying, according to an F45 tragic". coach.nine.com.au. Retrieved 20 February 2020.
  27. "2020 Franchise 500 Ranking Page 2". Entrepreneur. Retrieved 20 February 2020.
  28. "2019 Franchise 500 Ranking Page 6". Entrepreneur. Retrieved 20 February 2020.
  29. Company, Fast (10 March 2020). "The most innovative wellness companies of 2020". Fast Company. Retrieved 21 May 2020.
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