EyeBuyDirect

EyeBuyDirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas.[1][2][3][4] The company also sells prescription and non-prescription sunglasses, sport sunglasses, and computer glasses designed to reduce glare.[5] EyeBuyDirect was founded in 2005 by Roy Hessel, who is chief executive officer.[6][7] The company has operations in the United States, China and Hong Kong, and sells its products worldwide.[6]

EyeBuyDirect, Inc.
Subsidiary
IndustryOnline retail
Founded2005 (2005)
FounderRoy Hessel
Headquarters
Austin, Texas
,
U.S.
Key people
Sunny Jiang (CEO)
ParentEssilor (2013–present)
Websiteeyebuydirect.com

History

EyeBuyDirect was founded in 2005 by Roy Hessel, a former venture capitalist.[8][9] The company launched EyeBuyDirect.com in March 2006.[10]

In 2007, EyeBuyDirect added EyeTry, a "try-on" function, to its site.[8] The function allows users to upload photos and then superimpose EyeBuyDirect's glasses overtop their photos to "try on" the glasses.[8][10][11] The company later launched the "Wall of Frame", a social network that allows customers to share their created pictures and interact with other site users.[10][12]

In February 2010, EyeBuyDirect began incorporating facial recognition technology to its site to give users the ability to measure their pupillary distance using user-submitted photographs.[12][13]

In 2013, French lens manufacturer Essilor purchased a majority stake in EyeBuyDirect.[6][14] Essilor had previously purchased Framesdirect.com in 2010.[6][14] Hessel was retained as EyeBuyDirect CEO.[6]

EyeBuyDirect redesigned and relaunched its website in April 2014.[15]

EyeBuyDirect introduced EyeZen digital screen protection lenses from Essilor as an option to customers in 2016. The company still sells EBD Blue lenses.[16]

Operations

EyeBuyDirect is an online-only retailer and designs and custom-makes all its glasses in-house.[12][17] It does not carry brand name frames or lenses.[6][18] According to the company, 50 percent of its revenue came from repeat customers in 2013.[15]

Customers must have a valid prescription prior to purchasing prescription eyeglasses from EyeBuyDirect.[8] The company sells multiple types of lenses, including bifocal, progressive, and Transitions lenses.[5]

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References
  1. Patricia Marx (March 29, 2010). "FOUR EYES; On and Off the Avenue". New Yorker.
  2. Charles Passy (July 2, 2009). "Home &Family -- Cranky Consumer: On the Lookout for Inexpensive Eyeglasses". The Wall Street Journal.
  3. Thad Rueter. "EyeBuyDirect boosts sales 200% during the holiday season". Internet Retailer. Retrieved January 2, 2014.
  4. Ryan Wilk. "Glasses for Less Than $50". Kiplinger. Retrieved January 2, 2014.
  5. Alan Henry (July 13, 2014). "Five Best Online Glasses Stores". Lifehacker. Retrieved November 25, 2014.
  6. "Essilor Acquires Majority Stake in EyeBuyDirect.com". Vision Monday. Retrieved January 2, 2014.
  7. "Seeing Opportunities on The Web". Fox Business. Retrieved January 2, 2014.
  8. Don Davis. "Web 2.0 feature answers the question, "How do I look in these glasses?"". Internet Retailer. Retrieved January 2, 2014.
  9. Kaihan Krippendorff. "You Can Ignore The Competition If You Offer Something Better". Fast Company. Retrieved January 2, 2014.
  10. Don Davis. "EyeBuyDirect.com boosts traffic with new social network". EyeBuyDirect.com boosts traffic with new social network. Retrieved January 2, 2014.
  11. Jennifer Fong (July 1, 2008). "Clicking for specs; Website for eyewear offers virtual try-ons". The Edmonton Journal.
  12. Thad Rueter. "EyeBuyDirect boosts sales 200% during the holiday season". Internet Retailer. Retrieved January 2, 2014.
  13. Natasha Singer. "Face Recognition Moves From Sci-Fi to Social Media". New York Times. Retrieved January 2, 2014.
  14. Flore Fauconnier. "Essilor rachète un site e-commerce de lunettes de vue". JDN. Retrieved January 2, 2014.
  15. Greg Holden (June 8, 2014). "Eyewear Seller Puts Ecommerce into Focus". Retrieved November 25, 2014.
  16. "EyeBuyDirect introduces EyeZen Digital Screen Protection Glasses – OpticalOwl". opticalowl.com. Retrieved April 16, 2016.
  17. Paul Demery. "How EyeBuyDirect focuses on the merchandise customers really want". Internet Retailer. Retrieved January 2, 2014.
  18. Vanessa L. Facenda. "Attention Shoppers: Online Eyeglasses, a Viable Option". Vision Monday. Retrieved January 2, 2014.
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