Electricity (Suede song)

"Electricity" is the first single from the album Head Music by Suede, released on 12 April 1999 on Nude Records. It reached number five on the UK Singles Chart and in Finland and Norway. It was also a top-twenty hit in Iceland, Ireland, Spain and Sweden and reached number 39 in New Zealand.

"Electricity"
Single by Suede
from the album Head Music
Released	12 April 1999
Recorded	1999
Genre	Alternative rock, electronic rock
Length	4:39
Label	Nude
Songwriter(s)	Brett Anderson, Neil Codling, Richard Oakes
Producer(s)	Steve Osborne, Ben Hillier, Bruce Lampcov
Suede singles chronology
"Filmstar" (1997) "Electricity" (1999) "She's in Fashion" (1999)

Background

The band re-emerged with this successful electronic-rock tune after nearly two years away from the public eye. For the first time, synthesizers are used as a primary part of a song, working in parallel with the distorted guitar as opposed to just providing backing. The single helped guide the band's new direction, as evident in the fact that synths were also heavily used on Head Music. According to the song's co-writer Neil Codling, it is "hard-edged, spiky and more like the last album than anything else on this one." According to singer Brett Anderson, it is just a "simple love song." On the choice of the album's lead single, he said: "it was either going to be this or ‘Savoir Faire’. There are about five singles on the album, so in the end I couldn’t really tell which one should be first. It was pretty much flip a coin or roll some dice."[1] However, there was in fact another contender for first single. Both "Electricity" and the title track "Head Music" were played to Sony A&R personnel around the world, who voted in favour of what they felt was the "safer" choice in "Electricity".[2] The latter track ultimately was not chosen as a single from the album. "Electricity" was produced by Steve Osborne, "Popstar" and "See That Girl" were produced by Ben Hillier while "Waterloo" was produced by Bruce Lampcov.

Release and promotion

The song was first performed live at a fanclub gig on 22 March 1999 at the Glasgow Garage; the band's first show since their Reading Festival appearance in 1997. Suede played at another fanclub show on 27 March at the London Astoria, with Black Box Recorder as the warm-up act. At the interval, the music video was premiered to a large gathering of the music media in attendance.[3] To promote the single, the band performed the song on several TV shows, including: the Pepsi Chart, Top of the Pops, CD:UK. The single received exposure on Radio One's A-list four weeks in advance of release.[4] On the day after its April 12 release, "Electricity" was holding up well at number two on the UK Singles Chart, behind Martine McCutcheon's "Perfect Moment".[3] By the end of the week it had slipped to its official peak of number five, and it went on to spend a total of seven weeks on the chart.[5] "Electricity" would be Suede's last top-ten single in the United Kingdom. As part of a major marketing push for the 3 May album release, the single was chosen as the first ever MiniDisc single to be released in the UK.[6]

Music video

The video shoot for "Electricity" took place on 10 March and was directed by Mike Lipscombe. One of the band's few big budget videos, it features the band performing in the back alley Falconberg Court behind the London Astoria venue, ghosting in and out of view as electrical power lines surge and shower sparks over scene. The director made use of miniature models, rotoscoping and heavy post-production to achieve the final, big production look. Alluding to the comparisons in Suede’s music to David Bowie, a New Zealand Herald writer noted the similarity of the video's setting to the cover of Bowie’s 1972 Ziggy Stardust album;[7] which also features a W1 London cul-de-sac.

Critical reception

Reviews to the highly-awaited single were mixed. The Mirror and Music Week declared it ‘Single of the Week’. The former said "The boy wonder [Anderson] clearly hasn't lost his eye for a glam-trash chorus,”[8] while the latter called it "a rock-charged stomper that compromises on nothing and promises everything for the album."[4] In a more mixed assessment, NME felt that Suede were displaying familiar music and lyrical ideas from the previous album, however they said the "recycled cut-and-paste Suede is still a fair old mince ahead of most other singles you'll hear this year."[9] However, some Scottish critics felt that the single was lacking creativity. The Daily Record wrote: "Loyal Suede fans have put Brett Anderson's band back in the Top 10, but 'Electricity' lacks the energy of previous hits."[10] Likewise, The List wrote: "'Electricity' finds Suede treading water when they should be breaking new ground."[11]

Track listings

Cassette

1. "Electricity" (Brett Anderson, Neil Codling, Richard Oakes)
2. "Implement Yeah!" (Anderson, Codling, Simon Gilbert, Oakes, Mat Osman)

CD1

1. "Electricity" (Anderson, Codling, Oakes)
2. "Popstar" (Anderson, Gilbert, Oakes, Osman)
3. "Killer" (Anderson, Oakes)

CD2

1. "Electricity" (Anderson, Codling, Oakes)
2. "See That Girl" (Anderson)
3. "Waterloo" (Codling)

MiniDisc

1. "Electricity" (Anderson, Codling, Oakes)
2. "Popstar" (Anderson, Gilbert, Oakes, Osman)
3. "Killer" (Anderson, Oakes)
4. "See That Girl" (Anderson)
5. "Waterloo" (Codling)
6. "Implement Yeah!" (Anderson, Codling, Gilbert, Oakes, Osman)

Charts

Chart (1999)	Peak position
Australia (ARIA)[12]	63
Europe (Eurochart Hot 100)[13]	15
Finland (Suomen virallinen lista)[14]	5
Germany (Official German Charts)[15]	92
Iceland (Íslenski Listinn Topp 40)[16]	16
Ireland (IRMA)[17]	18
New Zealand (Recorded Music NZ)[18]	39
Norway (VG-lista)[19]	5
Scotland (Official Charts Company)[20]	6
Spain (PROMUSICAE)[21]	16
Sweden (Sverigetopplistan)[22]	13
UK Singles (Official Charts Company)[23]	5
UK Indie (Official Charts Company)[24]	1

References

1. "Suede's 13". NME. 14 February 1999. Retrieved 19 November 2018.
2. Barnett, David (2013). Suede the biography (revised, updated ed.). London: André Deutsch. p. 266. ISBN 978-0-233-00376-4.
3. Barnett, David (2003). Love and Poison. Carlton Publishing Group. pp. 229–232. ISBN 0-233-00094-1.CS1 maint: ref=harv (link)
4. "Reviews - For Records Released On April 12, 1999". Music Week: 20. 3 April 1999.
5. "Official Charts - Suede". Official Charts Company. Retrieved 18 November 2018.
6. "MiniDisc release of Electricity". Music Week: 5. 17 April 1999.
7. "Suede - Stardust memories". The New Zealand Herald. 30 June 2000. Retrieved 15 November 2018.
8. "Single of the week: Suede Electricity (Nude)". The Mirror Archived at HighBeam Research. 9 April 1999. Archived from the original on 13 November 2018.
9. Chick, Stevie (13 April 1999). "This Week's Singles". NME. Archived from the original on 10 June 2000. Retrieved 20 June 2017.
10. "Chart Slot". Daily Record Archived at The Free Library. 23 April 1999. Retrieved 24 June 2013.
11. Donaldson, Brian (1 April 1999). "Music - record reviews". The List (356): 43. Retrieved 20 February 2017.
12. Ryan, Gavin (2011). Australia's Music Charts 1988–2010. Mt. Martha, VIC, Australia: Moonlight Publishing.
13. "Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 16 no. 18. 1 May 1999. p. 10. Retrieved 3 July 2020.
14. "Suede: Electricity" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 9 November 2018.
15. "Offiziellecharts.de – Suede – Electricity". GfK Entertainment Charts. Retrieved 9 November 2018.
16. "Íslenski Listinn (13.5–20.5. 1999)". Dagblaðið Vísir (in Icelandic). 14 May 1999. p. 10. Retrieved 5 October 2019.
17. "The Irish Charts – Search Results – Electricity". Irish Singles Chart. Retrieved 9 November 2018.
18. "Charts.nz – Suede – Electricity". Top 40 Singles. Retrieved 9 November 2018.
19. "Norwegiancharts.com – Suede – Electricity". VG-lista. Retrieved 9 November 2018.
20. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 9 November 2018.
21. "Spanishcharts.com – Suede – Electricity" Canciones Top 50. Retrieved 9 November 2018.
22. "Swedishcharts.com – Suede – Electricity". Singles Top 100. Retrieved 9 November 2018.
23. "Official Singles Chart Top 100". Official Charts Company. Retrieved 9 November 2018.
24. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 9 November 2018.