El Show de Xuxa

El Show de Xuxa was an Argentine Children's television series hosted by Xuxa, between May 6, 1991 and December 31, 1993 and directed by Marlene Mattos.

El Show de Xuxa
GenreChildren
StarringXuxa
Paquitas
Praga
Dengue
Irmãs Metralha
Opening theme“Dulce Miel” – Xuxa (1991)
“Xuxa Park” – Xuxa (1992)
"El Show de Xuxa Comenzó" – Xuxa (1993)
Country of originArgentina
Original language(s)Spanish
No. of seasons3
Production
Executive producer(s)Marlene Mattos
Producer(s)Nilton Gouveia
Pinco Carrillo
Juan C. Regueiro
Release
Original networkTelefe (1991–1992)
Canal 13 (1993)
Audio formatStereo
Original releaseJune 6, 1991 (1991-06-06) –
December 31, 1993 (1993-12-31)
Chronology
Related showsXou da Xuxa
Xuxa Park
Xuxa

It was through this program that Xuxa expanded its appeal among Hispanic audiences, the Los Angeles Times speculated that "more than 20 million children" watched the Xuxa Show in 16 Latin American countries every day, as well as Univision in the States The newspaper also highlighted the fact that it is "probably better known among Latino kids than Michael Jackson."[1] The first two seasons of the program, the most popular, were produced by the Argentine TV channel Telefé, while the third season, in 1993, was produced independently and then sold for transmission to El Trece. His last episode was transmitted in Latin America on December 31, 1993.[2][3][4][5] A Peruvian version based on the Xow da Xuxa titled El Show de July debuted at Panamericana Televisión in 1989.[6]

The program

Due to its success in Brazil, Xuxa signed a contract with Telefe in the early 1990s to present a Spanish language version of Xou da Xuxa.[7]

The Argentine produced version, El Show de Xuxa, was considered an early success upon being broadcast via satellite on Univision, in North and South America.[8][9]

Recorded in front of a live audience,[8] the program was much like Xou da Xuxa, with similar scenery, games and drawings. Characters from Xou were also exported to El Show including the Paquitas, Dengue the mosquito and Praga the turtle. The programs differed in length; while Xou broadcast for several hours at a time, El Show was only an hour long program.[7][9]

The programming was part of an effort by Univision to target a largely untapped market of Hispanic children. According to 1990 US census information, there were approximately 25 million Hispanics in the US, making up about 10 percent of the country's population at the time. 8 million of that number were children, with 5 million being under the age of 12.[9]

Impact

Xuxa widened her appeal among Spanish-speaking audiences when she appeared in El Show de Xuxa. The Los Angeles Times reported in 1992 that "more than 20 million Spanish- and Portuguese-speaking children watched El Show de Xuxa in 16 countries of Latin America every day, as well as Univision in the United States. The first two seasons of the show, the most popular, were produced by Argentine TV channel Telefé while the third season, in 1993, was produced independently and then sold for broadcast to El Trece. Her last Spanish speaking show aired in Latin America on December 31, 1993.[10][11][12][13]

Awards
Year Award Category Result
1992Martín Fierro AwardsBest Children's ProgramWon
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See also
  • Xuxa (TV series)

References
  1. COVER STORY : Xuxa's Very Big Neighborhood : Brazil's glittery godmother of children's TV has conquered Latin America, invaded Europe and set her sights on the U.S. market. Los Angeles Times. Retrieved March 11, 2015.
  2. Xuxa no se olvida de sus fans argentinos. La Nación. Retrieved March 11, 2015.
  3. Ará Rocha. Especial: Xuxa faz 50 anos de puro 'xuxesso'. Ofuxico. Retrieved March 11, 2015.
  4. Xou da Xuxa: Sucesso no exterior. Memória Globo. Retrieved March 11, 2015.
  5. Xuxa, "The Queen of Shorties" turned 50. Ecuador Times. Archived from the original on July 17, 2013. Retrieved March 11, 2015.
  6. Los 10 programas infantiles más recordados de la TV peruana. Retrieved March 11, 2015.
  7. Meehan, Eileen R.; Riordan, Ellen (2001). Sex and Money: Feminism and Political Economy in the Media. U of Minnesota Press. pp. 240–254. ISBN 9781452905266.
  8. Berry, Gordon L.; Asamen, Joy Keiko (1993-05-25). Children and Television. SAGE. pp. 223–225. ISBN 9780803947009.
  9. "Brazilian star becomes hit on Spanish kiddie TV". Associated Press. Kentucky New Era. January 6, 1992. Retrieved March 11, 2015.
  10. "Xuxa no se olvida de sus fans argentinos". May 5, 2011. p. La Nación. Retrieved September 9, 2013.
  11. "Especial: Xuxa faz 50 anos de puro 'xuxesso'". Ará Rocha. March 27, 2013. p. Ofuxico. Retrieved September 10, 2013.
  12. "Xou da Xuxa: Sucesso no exterior". p. Memória Globo. Retrieved September 10, 2013.
  13. "Xuxa, "The Queen of Shorties" turned 50". Ecuador Times. March 27, 2013. Archived from the original on July 17, 2013. Retrieved September 9, 2013.
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