Eddy Goldfarb

A. Eddy Goldfarb (born Adolph Goldfarb 1921, Chicago, Illinois) is an American toy inventor, best known for inventing Yakity Yak Teeth,[3][4] Battling Tops, Vac-u-form, KerPlunk,[5] and Stompers.[6][7][8][9]

Eddy Goldfarb
Goldfarb in 2019
Born
Adolph Goldfarb

(1921-09-05)September 5, 1921
Chicago, Illinois, United States
NationalityAmerican
OccupationInventor
Known forInventor of Yakity Yak Teeth,[1] Battling Tops, Vac-u-form, KerPlunk, and Stompers[2]
Spouse(s)
Anita Goldfarb
​
(
m. 1947; died 2013)
ChildrenLyn Goldfarb, Fran Goldfarb, and Martin Goldfarb

Early life

Eddy Goldfarb was born in 1921 in Chicago, Illinois the son of Jewish immigrants from Poland and Romania. His birth name was Adolph and he was one of 3 children: Bernard was five years older and Bunny (Bernice) was two years younger.

Even as a young child, Adolph was interested in how things work. He recalls that when he was around five years old, his father Louis brought home a radio and when it didn't play, he gave it to Adolph to take apart to see how it worked. He remembers that it was one of the best toys he ever had.

Louis worked as a tailor in a garment factory and sold goods on a pushcart on Maxwell Street to make extra money. Louis died in 1933 at the young age of 44 and Adolph's life changed dramatically. He was 12 years old, and along with his brother and mother Rose, they worked to support the family.

He worked delivering newspapers and groceries. But one of his best jobs was working as a soda jerk for Schuster's Drug Store. And it was there that his friends stopped calling him Adolph (in reaction to Adolf Hitler’s rise to power) and started calling him Eddy. And he became known as Eddy from that point forward.

Eddy excelled in math and science in high school, and was interested in studying physics, but he knew college would have to wait until he could afford the tuition.

A big turning point in Eddy's life was World War II. When Pearl Harbor was bombed, Eddy enlisted in the Navy and enrolled in a special program to learn about radar.

The Navy sent him to the University of Houston where he studied electrical engineering and then to a secret lab at Naval Station Treasure Island in San Francisco Bay to specialize in radar.

As a radar technician, Eddy volunteered for submarine duty and was assigned to the submarine the USS Batfish. It was still under construction and he was on the first crew to take it out to sea. He was allowed to bring only one sea bag aboard, and he filled it with clothing, books and a spool of magnetic wire which he used to build tiny motors. While at sea, Eddy invented a specialized radar antenna. He also had a sketchbook filled with drawings of his inventions. and he decided that if he wanted to be an independent inventor, he needed to specialize in one industry, and he chose toys.[7]

After the war, Eddy returned to Chicago where he met Anita, who he proposed to the day after he met her at a dance, and they were married nine months later. Anita agreed to support Eddy for two years while he pursued his dream to become an independent inventor.[10][11]

Career as an inventor

His first item he sold was the wild idea of the Yakity Yak Teeth, a simple gag item, which became a cultural icon. He hooked up with promoter Marvin Glass and they brought the Yakity Yak teeth to novelty king Irving Fishlove.[9][8] And Eddy kept inventing, working day and night, coming up with new ideas, and making the models himself.

In 1949, Eddy had 3 toys at the Toy Association's Toy Fair in New York, the toy industry's annual showcase—Yakity Yak Teeth (Fishlove), Busy Biddy Chicken (Topic Toys)[9] and Merry-Go-Sip (Topic Toys). All three toys were really big hits and Eddy's career was launched.[5]

Eddy always wanted to live in California and in 1952, Eddy, Anita and their 2-year-old daughter Lyn moved to Los Angeles. Marvin was angry at him for moving and refused to send Eddy any of the royalties owed to him. While California represented a new start, Eddy and Anita had a tough time financially. They moved into a modest home in the San Fernando Valley and Eddy set up a model shop in their one car garage. Marvin was angry at him for moving and refused to send Eddy any of the royalties owed to him. Times were so difficult that when their daughter Fran was born in 1953, Eddy didn't have enough money to pay the hospital bill. He tells the story of how he went to the home of Lew Glaser of Revell Toys that night with a new toy idea and walked out with a check.[12]

By the time, their son Martin was born in 1957, Eddy's business had grown. He soon outgrew his shop in the garage, and at the height of his success, Eddy owned 3 buildings and employed 39 people - model makers, industrial designers, engineers, sculptors and support staff.[4]

Eddy designed a wide range of toys, games, novelties and hobby kits for boys and girls of all ages. He invented more than 800 toys and holds close to 300 patents. Some of his most successful toys were: Yakity Yak Teeth,[7][8] Battling Tops,[9][8] Vac-u-form,[8] Arcade Basketball,[7] KerPlunk,[7] Hydro Strike, Giant Bubble Gun,[9][8] Baby Beans,[7][9][8] Stompers, Shark Attack,[7][9][8] Numbers Up, Quiz Wiz,[7][8] Poppin Hoppies, Beware the Spider!, Chutes Away,[8] Marblehead, and Snakes Alive!. He sold toys to most of the toy companies in the U.S. and then branched out to Europe and Asia.

He had a particularly close working relationship with two of his designers, his associate Del Everitt on Stompers and Rene Soriano on KerPlunk. In 1998, Eddy formed a new partnership with his son Martin (the inventor of Shark Attack). And to this day, Eddy & Martin Goldfarb and Associates are continuing to invent toys and games.[8]

In 2003, Eddy was inducted in the Toy Industry Hall of Fame,[7][8] and in 2010, received the TAGIE (Toy and Game Innovation) Lifetime Achievement Award from the Chicago Toy and Game Group.[13] He was the first American to receive the I.D.I.O.T. (International Designer and Inventor of Toys) at the UK Toy Inventors’ Dinner at the London Toy Fair.

In addition to Eddy's career inventing toys, he worked with Hank Saperstein to design and manufacture toy premiums for Kelloggs Cereal, and they worked with Elvis Presley to create an Elvis plastic figurine (which was never released). As part of their collaboration, Anita answered Elvis's fan mail. Eddy also designed spy devices and gadgets for the TV show The Girl from U.N.C.L.E.. In 1985, Eddy was one of first toy inventors to venture into video games (EPYX Barbie and Hot Wheels) but chose not to continue, focusing instead on his passion-designing toys.[10][11]

2010-2020

Today, 98 year old Eddy Goldfarb lives in a retirement community, where he has transformed his garage into a machine shop. He works every day designing new toys and creating helpful devices for seniors He is a collector of porcelain lithophanes (19th century translucent pictures) and now creates his own lithophane photographs on his 3D printer. He is a prolific writer of short stories, with more than one hundred and fifty 100 word stories, which capture the stories of his life as well as the fiction of his imagination. He exercises and walks a mile or two every day.[10][11]

Personal life

Eddy married Anita June Stern in 1947 and they were married for 65 years until her death in 2013. He is now in the 6th year of a new relationship with Greta Honigsfeld who also lives in the retirement community.

Eddy has 3 children: Lyn Goldfarb b. 1950; Fran Goldfarb b. 1953 and married to Jim Devine; and Martin Goldfarb, b. 1957. He has two grandchildren, Rene, b. 1990, son of Lyn Goldfarb and Anatoli Ilyashov (deceased); and Guthrie b. 1990, son of Fran Goldfarb and Jim Devine.

Eddy's sister Bunny (Bernice) Schneider is 95 years old and lives in Albuquerque New Mexico.[10][11]

Inventions by manufacturer

CAP Toys

Coleco
  • Electronic Learning Machine
  • Quiz Wiz[7][8]

Ideal Toys

Kenner Toys
  • Milky the Cow – invented with Elonne Dantzer
  • Bright Starters Schoolhouse

Mattel Inc.

Milton Bradley Company
  • Shark Attack – invented by Martin Goldfarb[15][7][9][8][6]
  • Numbers Up
  • Slip Disc

Schaper Toys
  • Stompers[8]- invented with Del Everitt[2]
  • Black Hole in Space
  • Phantom 4 Hover Craft

Topic Toys
  • Busy Biddy Chicken[7][9][8]
  • Dipsy Diver
  • Koo Koo Clock
  • Merry Go Sip[7]
  • Puff ‘n Toot

Warren Industries
  • Lego Creator board game[7]
  • My First Builder

Other
  • Brunswick Air Hockey – Aurora
  • Hydro Strike – Pressman
  • Melody Madness – GAF Viewmaster
  • Music Box Kit – Craft Master
  • Penguin Slide Toy – ABC Toys
  • Professor Nod – Gabriel Toys
  • Spiral Designer – Ravensburger
  • Star Trek – Mego Corp.
  • Yakity Yak Teeth[1] – H. Fishlove and Co.[7]

[6]

Awards and honors
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References

Citations
  1. US Expired - Lifetime US61809A, Goldfarb, Adolph, "Novelty and amusement device", published 1948-11-24, issued 1950-04-18
  2. US Expired - Lifetime US4306375A, Goldfarb, Adolph E & Delmar K Everitt, "Self-powered four wheel drive vehicle", published 1981-12-22, issued 1981-12-22, assigned to Goldfarb Adolph E
  3. Newgarden, Mark; Picturebox Inc. (2004). Cheap Laffs: The Art of the Novelty Item. New York: Harry N. Abrams, Inc. pp. 54–55. ISBN 0-8109-5599-7.
  4. Glionna, John M. (23 December 1992). "It may look like fun and games, but it's a tough living. The odds are against them, but somehow that doesn't stop . . . : Inventors in Toyland". Los Angeles Times. Retrieved 24 April 2020.
  5. Walsh, Tim (2005). "Kerplunk and Eddy". Timeless Toys: Classic Toys and the Playmakers Who Created Them. Andrews McMeel Publishing. pp. 211–213. ISBN 0740755714.
  6. Byrne, Christopher (2016). They Came to Play: 100 Years of the Toy Association (PDF). Toy Industry Association, Inc. p. 104. ISBN 9780692617076.
  7. Shen, Fern (11 Jun 2003). "An Eye, and a Tooth, for Toys". The Washington Post. Retrieved 24 April 2020.
  8. Hix, Linda (24 October 2011). "Yakity-Yak: 60 Years of Teeth That Talk Back". Collectors Weekly. Retrieved 24 April 2020.
  9. Goldfarb, Lyn. "Eddy's Biography". Eddy's World. Retrieved 25 April 2020.
  10. Goldfarb, Lyn (1 January 2020). Eddy's World (Motion picture).
  11. Paxton, Bill (2019). "The Road to Success is Paved with Gold-farb 1948-1952". A World Without Reality: Inside Marvin Glass's Toy Vault. Bill Paxton. p. 71. ISBN 0578405261. When Goldfarb arrived in California with his family he needed the royalty checks due him by Glass. He was starting his own company, and the royalties would have helped make the financial transition go a lot smoother. But Glass decided to keep Goldfarb's share of the profits after Goldfarb left Chicago. "I had a hard time when I got out here, because I was supposed to have money, and it never came. Goldfarb went on to say,"Marvin was my friend, we were friends, even when he really cheated me out of a lot of money and stuff like that, I never got that upset with him when I left and came to California. He never sent me my royalties or my shares or anything
  12. Morgan, Matt (20 December 2010). "Toy and Game Inventor Awards (TAGIE) Winners Announced". MTV. Retrieved 24 April 2020.
  13. US Expired - Fee Related US4955605A, Goldfarb, Adolph E, "Home basketball apparatus", published 1990-09-11, issued 1990-09-11
  14. US Expired - Lifetime US4938481A, Goldfarb, Adolph E & Martin I Goldfarb, "Incrementally advancing toy apparatus", published 1990-07-03, issued 1990-07-03

Sources
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