Dwell (retailer)

Dwell is a retailer of furniture in the United Kingdom. The company was originally established in 2002 as Dwell Retail Ltd., and opened its first store in London the following year. The company was acquired by British retail group DFS in August 2014.[1]

dwell logo
Wholly Owned Subsidiary
IndustryRetailer
SuccessorCoin Furniture Ltd.
FoundedMay 9, 2003 (2003-05-09)
FoundersAamir Ahmad, Sean Galligan, Dave Garrett
Headquarters
London
,
England
Number of locations
38 stores
Area served
United Kingdom
Key people
CEO Peter Jenkins
ProductsModern, contemporary home furniture and accessories
ParentDFS
Websitedwell.co.uk

History

Founded by Aamir Ahmad, Sean Galligan and Dave Garrett, Dwell began trading with a single store in Balham in 2003.[2] It grew across London, with stores in Balham, Islington, Kingston, Richmond, Tottenham Court Road and Westfield.

In 2010, the company received £5m in funding from Key Capital Partners.[3][4] The company announced plans to expand to 60 stores and 20 concessions across the UK within five years,[5][6][7] and opened a flagship store on Tottenham Court Road.[8] By the end of 2010 the company had 24 stores, including a concession in House of Fraser, and had locations across UK including Birmingham, Cardiff, Manchester and Glasgow.[9]

In July 2013 the original founders formed a new company Coin Furniture Ltd (CFL).

In February 2014 Dwell entered into a marketing partnership with larger retailer, DFS. This led to Dwell's acquisition by DFS in August 2014.

Current

Headquartered at London Bridge and with distribution based in Milton Keynes, the company now has over 400 staff and 38 stores across the UK.

In February 2014 Dwell entered into a marketing partnership with larger retailer, DFS. This led to Dwell's acquisition by DFS in August 2014.[10]

The original founders retired in 2019 and management was taken over by CEO Peter Jenkins.

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References
  1. Harrison, Nicola (August 20, 2014). "DFS acquires furniture brand Dwell to attract 'young urban shoppers'". Retail Week. EMAP. Retrieved November 6, 2014.
  2. Contact page from Dwell website retrieved via Wayback Machine, showing one store in Balham, 2003 Dwell Retail in the Wayback machine, 2003
  3. KCP Becomes Part Of The Furniture With Dwell Cambridge Network
  4. Dwell acquires £5m funding
  5. Dwell hires chairman as it eyes Habitat acquisition Retail Week
  6. Dwell to rapidly expand to 60 stores in UK
  7. "Dwell Retail Limited". Bloomberg Businessweek. Retrieved November 21, 2010.
  8. Dwell ups marketing as it prepares to open London flagship Marketing Week
  9. Stores page at Dwell Retail website Dwell Website
  10. Blitz, Roger (August 20, 2014). "DFS buys smaller furniture chain Dwell". FT. FT. Retrieved November 6, 2014.


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