Down (Jessi song)

"Down" is a single recorded by American-South Korean singer, songwriter and rapper Jessi. It was released on July 6, 2018[1][2] by YMC Entertainment as her last release with the company, and distributed by LOEN Entertainment.

"Down"
Single by Jessi
ReleasedJuly 6, 2018 (2018-07-06)
GenreTropical house
Length3:01
LabelYMC Entertainment
Songwriter(s)
Jessi singles chronology
"Gucci"
(2017)		 "Down"
(2018)		 "Who Dat B"
(2019)

Background and release

The rapper announced the single by posting several teaser videos in july[3][4], the first being released on July 4, 2018 on the YMC Entertainment YouTube channel[5][6]. The single was released on July 6, 2018[7][8], by YMC Entertainment, with the single's music video was released on the same day[9][10], The single was written by Jessi, Double K, Gray, and Danny Chung[11].

Controversy

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing".[12]

Promotion

To promote the single, Jessi performed on Show! Music Core,[13] Show Champion[14], The Show[15], Inkigayo[16], Music Bank[17] and Simply K-Pop.[18]

gollark: Of course it is.
gollark: ????
gollark: We should do it in PotatOS.
gollark: Ah, looks like I just need to downgrade "postgres".
gollark: How does the *production node* run?!

References
  1. "Down". m2.melon.com (in Korean). Retrieved 2020-06-25.
  2. "Jessi's 'Down' Music Video: Watch | Billboard". www.billboard.com. 2018-07-06. Retrieved 2020-06-08.
  3. "`컴백` 제시, 여름을 더 뜨겁게…과감한 비키니 - 스타투데이". www.mk.co.kr (in Korean). Retrieved 2020-06-25.
  4. "제시(Jessi), 6일(오늘) 그레이와 첫 프로듀싱 협업 싱글 'DOWN' 공개…"실망시키지 않을게" - 김은지 기자". 톱스타뉴스 (in Korean). 2018-07-06. Retrieved 2020-06-25.
  5. "제시(Jessi), 신곡 'DOWN' 하이라이트 공개…믿고 드는 그레이(GRAY)+제시의 조합 - 김은지 기자". 톱스타뉴스 (in Korean). 2018-07-02. Retrieved 2020-06-25.
  6. "컴백 D-2 제시, 신곡 'DOWN' MV 티저 공개…'파격 섹시 디바 변신'". 네이버 블로그 | 톱스타뉴스 (in Korean). Retrieved 2020-06-25.
  7. "제시X그레이, 신곡 'DOWN' 하이라이트 공개 "짧지만 강렬"". news.chosun.com. Retrieved 2020-06-25.
  8. "제시X그레이, 파격적 퍼포먼스 '다운' 컴백". news.jtbc.joins.com (in Korean). 2018-07-06. Retrieved 2020-06-25.
  9. "제시(Jessi) - Down (다운) 가사/뮤비(MV)/듣기". 네이버 블로그 | 노래추천해 주는 뮤라프 (in Korean). Retrieved 2020-06-25.
  10. "6일 컴백 앞둔 제시 "I WON'T LET YOU DOWN"". 국제신문. 2018-07-02. Retrieved 2020-06-25.
  11. "컴백 D-2 제시, 신곡 'DOWN' MV 티저 공개…'파격 섹시 디바 변신'". 네이버 블로그 | 톱스타뉴스 (in Korean). Retrieved 2020-06-25.
  12. "Why Jessi's 'Down' is making waves in K-pop scene". kpopherald.koreaherald.com. Retrieved 2020-06-08.
  13. "Jessi - Down 180714 MBC Show!Music Core". www.bilibili.com. Retrieved 2020-06-09.
  14. "[Show Champion] 제시 - Down (Jessi - Down) l EP.276". Kpopping. 2020-03-31. Retrieved 2020-06-09.
  15. "Twitter". mobile.twitter.com. Retrieved 2020-06-09.
  16. "Twitter". mobile.twitter.com. Retrieved 2020-06-09.
  17. "Watch Live: Red Velvet, Girls Next Door, Jessi, And More Perform On "Music Bank"". Soompi. 14 Jul 2017. Retrieved 2020-06-09.
  18. "[Simply K-Pop] Ep324 - GYEONG REE, gugudan SEMINA, GoldenChild, Jessi, A.C.E, D-CRUNCH, NeonPunch – Arirang". newsvideo.su. Retrieved 2020-06-09.
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