Dan Dale Alexander

Dan Dale Alexander (July 18, 1919 – June 15, 1990) was an American nutrition quack, famous for his eccentric beliefs about cod liver oil curing arthritis. He became known as the "Codfather".[1]

Dan Dale Alexander
Born	July 18, 1919 Norwich, Connecticut
Died	June 15, 1990 (aged 70) Los Angeles
Occupation	Alternative health writer

Career

Alexander was born in Norwich, Connecticut. He was educated at Norwich Free Academy, Trinity College and Columbia University but failed to obtain any degree as he dropped out.[2] Alexander had no medical credentials.[3][4] He obtained a Ph.D. from an obscure diploma-mill which he received in the mail from St. Andrew's Ecumenical College, London. He sent a check for $100 to the college as appreciation for receiving it.[3]

Alexander is best known for Arthritis and Common Sense, which sold more than one million copies.[2] He was president of Witkower Press of Hartford, Connecticut who published the book. He believed that drinking cod liver oil mixed with orange juice could cure arthritis.[4] He appeared on The Johnny Carson Show and The Merv Griffin Show to promote his ideas. His ideas were uncritically accepted in the Los Angeles Times and on radio stations.[4]

Reception

Alexander's statements about cod liver oil curing arthritis have been described by the Federal Trade Commission and medical health experts as deceptive, false, misleading and quackery.[4][5][6][7] The Arthritis and Rheumatism Foundation complained that Alexander's statements were false advertising and unsupported by scientific evidence.[4][8]

Stephen Barrett and Victor Herbert have written:

[Alexander] concluded that the basic cause of arthritis is "poorly lubricated joints" and that dietary oils (particularly cod liver oil) relieve arthritis by lubricating the joints. This theory is ludicrous. The lubricating fluid within the joints is not oil but a fluid that resembles blood plasma and is secreted by the tissue lining the joints. Moreover, dietary oils can't reach the joints intact because they are broken down into simple substances by the digestive process.[7]

In 1956 the FTC issued an order for Witkower Press to cease falsely advertising Arthritis and Common Sense as reliable treatment for any kind of arthritis or related condition.[9] There were 35 hearings in the case and 3,000 pages of testimony were received. In 1960, Alexander appealed the order without success.[4][9][10]

Publications

• Arthritis and Common Sense (1950)
• Good Health and Common Sense (1960)
• Healthy Hair and Common Sense (1969)
• The Common Cold and Common Sense (1971)
• Dry Skin and Common Sense (1978)

References

1. Barrett, Stephen, Jarvis, William T. (1993). The Health Robbers: A Close Look at Quackery in America. Prometheus Books. p. 108. ISBN 0-87975-855-4
2. Don Alexander; Health Ideas Stirred Furor. Los Angeles Times.
3. Lasagna, Louis. (1963). The Doctors' Dilemmas. Harper & Brothers Publishers. p. 211
4. Deutsch, Ronald M. (1961). The Nuts Among the Berries. Ballantine Books. pp. 194-198
5. Lamont-Havers, Ronald W. (1963). Arthritis Quackery. American Journal of Nursing 63 (3): 92-95.
6. Leff, Jonathan. (1993). Consumer Reports Health Answer Book. Consumer Reports Books. p. 14. ISBN 978-0890436363
7. Barrett, Stephen; Victor, Herbert. (1994). The Vitamin Pushers: How the "Health Food" Industry is Selling America a Bill of Goods. Prometheus Books. pp. 146-147. ISBN 0-87975-909-7
8. Walrad, Ruth. (1960). The Misrepresentation of Arthritis Drugs and Devices in the United States. Arthritis and Rheumatism Foundation. p. 80
9. Federal Trade Commission. (1962). In the Matter of Witkower Press, Inc, Et Al.. In Federal Trade Commission Decisions. Volume 57. United States Government Printing Office. pp. 145-222
10. Walrad, Ruth. (1960). The Misrepresentation of Arthritis Drugs and Devices in the United States. Arthritis and Rheumatism Foundation. pp. 104-106