DYKR

DYKR, broadcasting as 96.7 WRocK Bacolod, was a music FM radio station owned by ACWS - United Broadcasting Network (also operating under the trade name WRocK Entertainment) in the Philippines. The station's studio and transmitter is located at Mandalagan St., Bacolod. The main format of the station is soft rock music.

DYKR (96.7 WRocK Bacolod)
CityBacolod
Broadcast areaWestern Visayas Region
Frequency96.7 MHz
Branding96.7 WRocK Bacolod
Slogan"The Heart of Lite Rock"
"The Philippines' Original Lite Rock Radio"
Programming
FormatAdult Contemporary, Soft Rock
Ownership
OwnerACWS - United Broadcasting Network
History
First air date1993
Last air dateMay 2010
Call sign meaningDYKR
(WRocK in reverse)
Technical information
ClassA,B,C
Power5,000 watts

Background

In 1993, ACWS - United Broadcasting Network, Inc. (ACWS-UBN) established the Bacolod radio station DYKR, more popularly called 96.7 WRocK Bacolod, on the FM band. 96.7 WRocK Bacolod was jointly run by Exodus Broadcasting Company (a sister company of ACWS-United Broadcasting Network, Inc.).

On October 6, 2008, it has been announced that Elizalde Group of Companies' Manila Broadcasting Company (MBC) has purchased WRocK from the Hodreal family, owners of ACWS-UBN, for PhP229.6 million. However, due to radio guidelines, MBC is not allowed to own more than one radio station. As such, the frequency used by the WRocK Manila radio station was assigned to Cebu Broadcasting Company.

While the Manila radio station (DWRK, now broadcasting as 96.3 Easy Rock) is under the control of MBC's subsidiary Cebu Broadcasting Company, ACWS-UBN retains control of the WRocK provincial stations after the said acquisition. In the same year of acquisition, ACWS-UBN decided to re-establish the original WRocK format via online stream branding it as "WRocK Online" through Hayag.com while DYKR was relaunched as a separate entity from WRocK Online.

In 2010, the station and another station in Davao, as well as WRocK Online, were discontinued (the Davao station became under the UMBN blocktimer and rebranded as 95.5 Hit Radio then to Retro 95.5 in 2016) and DYRK (Cebu) is now the sole station that still exists amongst the provincial stations.

Other WRocK stations

Branding Callsign Frequency Power (kW) Coverage
WRocK Online* Link Internet
96.3 WRocK Cebu DYRK-FM 96.3 MHz 10 kW Cebu
96.7 WRocK Bacolod* DYKR-FM 96.7 MHz 5 kW Bacolod
Retro 95.5 (formerly WRocK Davao)** DXKR-FM 95.5 MHz 10 kW Davao

*-Inactive
**-Now under blocktime agreement with UMBN

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See also

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