DBApparel

DBApparel, also known as DBA is a group of companies who manufacture well-known brands of clothing (lingerie), and is based in France.

History

The company was formed on 23 September 2005[1] initially in the 2nd arrondissement of Paris. In 2006 it moved to Levallois-Perret.

Structure

Paul Devin is Managing Director of DBApparel UK (DBA UK), based in Surrey. In 2014, the entire company had around 6,200 employees. DBA is headquartered in Rueil-Malmaison, in the west of Paris, in the Hauts-de-Seine department, where it has been since 2010. The headquarters is situated near Rueil-Malmaison (Paris RER) railway station, the River Seine, and the A86 autoroute (Paris ring-road) near the D186 junction.

The Finance Director of the company is Marcel Nardelli.

As at 2019, DBApparel is now a part of Hanesbrands Inc.

Products

It sells men's and women's undergarments, also known as innerwear. For lingerie, it is the market leader in France and Spain, and number two in Italy. It is the market leader for hosiery in France and Germany. It sells underwear in 16 countries.[2]

  • Abanderado - Spain
  • Lovable - lingerie in Italy
  • Nur Die - hosiery in Germany
  • Playtex
  • Shock Absorber - the no.1 sports bra brand
  • Wonderbra
  • Dim - hosiery and lingerie
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See also

References
  1. Company history
  2. BBC June 2014
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