Crayon (song)

"Crayon" (Korean: 크레용; RR: Keureyong) is a song recorded by South Korean singer-rapper G-Dragon, serving as the third single of his first extended play One of a Kind (2012). It was written and produced by G-Dragon and Teddy Park.

"Crayon"
Single by G-Dragon
from the album One of a Kind
ReleasedSeptember 17, 2012 (2012-09-17)
Genre
Length3:17
LabelYG Entertainment
Songwriter(s)
Producer(s)
  • Teddy
  • G-Dragon
G-Dragon singles chronology
"That XX"
(2012)		 "Crayon"
(2012)		 "MichiGO"
(2013)
Music video
"Crayon" on YouTube

Composition

"Crayon" is mix between hip-hop and electronic music.[1] The title is a neologism made on the compound word "Crazy On".[1] The track was noted to showcase the experimental mind of the composers.[2]

One Of A Kind Album's second track title track, Crayon, is the first Korean mainstream music to introduce a trap genre.

Critical reception

Spin named "Crayon" the best K-pop single of 2012, with David Bevan commenting that the track "almost felt too big for the occasion, too brash to have come from the leader of a boy band."[3] Corban Goble of Pitchfork called "Crayon" "magnificent" writing the song represents "a logical collision of fluorescent, pound-the-alarm EDM, the tomahawk chop chant, and G-Dragon's referential, sharp rapping; every element throbbed with electricity."[4]

David Jeffries of Allmusic deemed the track "kinetic", feeling that it comes off "as a top production that somehow escaped the house of Mad Decent while Diplo was sleeping."[5] Jon Caramanica of The New York Times wrote that "Crayon" is "pneumatic-intensity thumper with a Southern rap backbone" and added the song set "an almost impossibly high bar."[6] Nick Catucci of Rolling Stone gave the single three out of five stars.[7]

Jeff Benjamin of Fuse considered "Crayon" "one of G-Dragon's signature tracks", writing that the single's "crazy dance joint is guaranteed to make" audience in live performances "go nuts".[8] E. Alex Jung of Vulture.com felt that the track was "the best example of his chameleonic power" since it "demonstrated his ability to metabolize pop culture and fashion on a global scale and reform it into his own aesthetic."[9]

Commercial performance

Been released in the last day of the tracking week, "Crayon" managed to debut at number 13 in the Gaon Digital Chart.[10] The following week, the single rose to a peak position of number 3, charting behind G-Dragon's own song "Missing You".[11] That week, "Crayon" was the third best selling song and the second most streamed, with 363,647 downloads and 2,251,773 audio streams.[12][13] The single remained at the Top 3 for two more weeks.[14] In the Gaon Digital Monthly chart, "Crayon" charted at number eight for two consecutive months.[15] The single finished 2012 with 1,746,682 downloads sold and over 20 million streams.[16][17]

Music video

In the music video for "Crayon", G-Dragon transforms himself into several characters: a doctor, a stylist, a book-lover boy, among others.[18] He is seen with multiple hairstyles, in several shades, such as pink, orange, neon yellow and a multicoloured "cotton candy" hair.[19]

Jon Caramanica of The New York Times described the video as a "cultural treasure — hilarious, dizzying, and full of retina-frying explosions of color."[6] Star2.com hailed the video "kaleidoscopic" with "head-turning" features and "larger-than-life outfits".[19] E. Alex Jung from Vulture.com felt that the music video was "full of jokes", with "nods to Korea's burgeoning fast fashion industry", in the opening with "a popping pink Wonder Woman robe before moving to jackets in holographic gold" to "Thom Browne's 2012 fall collection with its fun-house proportions."[9] Jung also noted that the music video references to the Joker of the movie The Dark Knight and G-Dragon appearing "in drag" are questioning the viewer "why are we taking any of this so seriously?".[9] Fuse chose "Crayon" as one of the rapper's "must-see music videos".[8]

Live performances

G-Dragon performed "Crayon", along with other tracks from his EP, on the talk show You Hee-yeol's Sketchbook. His appearance on the show resulted in an increase of 75% in the demand for audience tickets.[20] The rapper then performed the single on the music show Inkigayo to positive reception.[1] The Korea Herald hailed these performances a "joyful adventure" to the audience.[2] The members of G-Dragon's group, Big Bang, performed a remake of the song in the 2012 Mnet Asian Music Awards. T.O.P wrote new raps for the first verse, Daesung sang the first chorus, Taeyang rapped in the second verse and Seungri joined for the second chorus.[21] During his first world tour, G-Dragon performed a hybrid remix version of "Crayon" with Big Bang's single Fantastic Baby.[22]

Charts
Chart Peak
position
South Korea (Gaon Digital Chart) 3[11]
US Billboard K-Pop Hot 100 4[23]
US Billboard World Digital Chart 5[24]

Sales
Country Sales
South Korea 2,059,855[25]
gollark: My profile picture is an infinite tiling of heptagons and hexagons.
gollark: It's quite complicated and eldritch and I'm not aware of many of the details, but it sure allows some nice pictures!
gollark: No, though I *do* vaguely remember that from reading the book (only the first one).
gollark: It's hyperbolic geometry, which I quite like.
gollark: Unfortunately, my powers of TV watching do not extend to time compression.

References
  1. "'인기가요' 지드래곤, '화려한 퍼포먼스' 눈길". Segye (in Korean). October 10, 2012. Retrieved August 10, 2017.
  2. "'인가' 지드래곤, 시선 압도하는 파격-광란의 무대 '명불허전'". The Korea Herald (in Korean). September 30, 2012. Retrieved August 10, 2017.
  3. Bevan, David (January 21, 2013). "K-Pop's New Style: G-Dragon Blazes a Cray Path". Spin. Retrieved August 10, 2017.
  4. Goble, Corban (September 20, 2013). "G-Dragon: Coup d'Etat Album Review". Pitchfork. Retrieved August 10, 2017.
  5. Jeffries, David. "One of a Kind - G-Dragon". AllMusic. Retrieved August 10, 2017.
  6. Caramanica, Jon (September 16, 2013). "K-Pop's Antic Emissary Raids the Cupboard". The New York Times. Retrieved August 10, 2017.
  7. Catucci, Nick (October 10, 2012). "G-Dragon: "Crayon"". Rolling Stone. Retrieved August 10, 2017.
  8. Benjamin, Jeff (August 8, 2014). "G-DRAGON HEADLINES KCON 2014: 5 MUST-SEE VIDEOS BEFORE HIS CONCERT". Fuse TV. Retrieved August 10, 2017.
  9. Jung, E. Alex (August 2, 2017). "G-Dragon's World Tour Marks the End of an Era in K-Pop". Vulture. Retrieved August 10, 2017.
  10. "Gaon Digital Chart Week 38 of 2012". Archived from the original on March 7, 2015. Retrieved August 10, 2017.
  11. "Gaon Digital Chart Week 39 of 2012". September 22, 2012.
  12. "Gaon Download Chart Week 39 of 2012". September 22, 2012.
  13. "Gaon Streaming Chart Week 39 of 2012". September 22, 2012.
  16. "Gaon Download Chart 2012". Retrieved August 10, 2017.
  17. "Gaon Streaming Chart 2012". Retrieved August 10, 2017.
  18. "지드래곤 '크레용' 뮤비서 팔색조 매력 공개". BTN News (in Korean). September 18, 2012. Retrieved August 10, 2017.
  19. "Are these G-Dragon's craziest, coolest haircuts?". Star2.com. July 13, 2017. Archived from the original on July 24, 2017. Retrieved August 10, 2017.
  20. "GD보자! '스케치북' 방청권 경쟁률 75대1 '역대최고'". EDaily (in Korean). October 10, 2012. Retrieved August 10, 2017.
  21. "빅뱅, MAMA서 5명 뭉쳤다!..파격 퍼포먼스 여전". Star News (in Korean). November 30, 2012. Retrieved August 10, 2017.
  22. Oak, Jessica; Benjamin, Jeff (April 4, 2013). "G-Dragon Opens Up at World Tour Kickoff: Exclusive Video Interview". Billboard K-Town. Retrieved August 10, 2017.
  23. "G-Dragon Korea K-Pop Hot 100 Chart History".
  24. "World Digital Singles – Crayon".
  25. Cumulative sales for "Crayon":
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