Craving You

"Craving You" is a song recorded by American country music singer Thomas Rhett, with backup lyrics by Maren Morris. It was released to country radio on April 3, 2017 via Valory Music Group as the lead single from Rhett's third studio album, Life Changes, which was released on September 8, 2017.[5] The song was written by Dave Barnes and Julian Bunetta.[6]

"Craving You"
Single by Thomas Rhett featuring Maren Morris
from the album Life Changes
ReleasedApril 3, 2017 (2017-04-03)[1]
Recorded2017
Genre
Length
  • 3:44 (single version)
  • 3:42 (album version)
LabelValory
Songwriter(s)
Producer(s)
  • Dann Huff
  • Julian Bunetta
  • Joe London
  • Thomas Rhett
Thomas Rhett singles chronology
"Star of the Show"
(2016)		 "Craving You"
(2017)		 "Unforgettable"
(2017)
Maren Morris singles chronology
"I Could Use a Love Song"
(2017)		 "Craving You"
(2017)		 "The Middle"
(2018)

Background

Rhett was originally scheduled to co-write the song with David Barnes and Julian Bunetta, however, he was sick on the day and was therefore absent at the writing session.[7] Bunetta then send Rhett the demo the next day and Rhett said he was "blown away by the longing-ness of the story".[8] Maren Morris contributed vocals on the song and recorded her parts in an hour.[7] However, it was not decided whether her vocals would be used until later as Rhett thought the song may not be "really a duet song". His producer then sent him a version with just his vocal, and then another version with Morris on it; Rhett said: "I think me and my wife and my team were just collectively like "Wow, she adds such a crazy element to the song.""[9]

Composition

The song was written in the key of A minor, with Rhett's and Morris's vocals spanning from C3 to E5.[10] Apart from pop music, the song also contains elements of country and R&B.[11]

Commercial performance

"Craving You" reached No. 1 on the Country Airplay chart dated July 22, 2017, which is Rhett's eighth No. 1 on that chart and Morris's first No. 1.[12] The song was certified Platinum by the RIAA on December 14, 2017, and it has sold 384,000 copies in the United States as of October 2017.[13]

Music video

The official music video was directed by TK McKamy, and premiered on GQ on March 31, 2017.[9] It is presented as a movie trailer for a crime thriller involving a bank heist, with Morris playing a bank robber and Rhett playing an undercover cop.[14]

Charts
Chart (2017) Peak
position
Canada (Canadian Hot 100)[15] 61
Canada Country (Billboard)[16] 1
US Billboard Hot 100[17] 39
US Country Airplay (Billboard)[18] 1
US Hot Country Songs (Billboard)[19] 3

Year-end charts
Chart (2017) Position
Canada Country (Billboard)[20] 11
US Country Airplay (Billboard)[21] 11
US Hot Country Songs (Billboard)[22] 8

Certifications
Region CertificationCertified units/sales
United States (RIAA)[23] Platinum 1,000,000 / 384,000[13]

sales+streaming figures based on certification alone

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References
  1. "Add Dates" (PDF). Country Aircheck. 543: Chart Page 5. March 27, 2017.
  2. McKenna, Brittany. "Hear Thomas Rhett, Maren Morris' Driving New Song 'Craving You'". Rolling Stone. Retrieved August 11, 2017.
  3. Liebig, Lorie. "Hear Thomas Rhett and Maren Morris Go Pop with New Single 'Craving You'". Wide Open Country. Retrieved August 23, 2017.
  5. "Thomas Rhett's Life Changes Arrives Sept. 8". Country Music Television. July 27, 2017. Retrieved July 27, 2017.
  6. Stefano, Angela (May 4, 2017). "Watch Thomas Rhett and Maren Morris' Action-Packed 'Craving You' Music Video". The Boot.
  7. Whitaker, Sterling (March 24, 2017). "Thomas Rhett Calls on Maren Morris for New Single, 'Craving You'". Taste of Country. Archived from the original on August 19, 2017. Retrieved August 19, 2017.
  8. Vinson, Christina (June 8, 2017). "Thomas Rhett Brings 'Craving You' to the 2017 CMT Music Awards". The Boot.
  9. Hyman, Dan (March 31, 2017). "Thomas Rhett Has a New Song and a New Direction". GQ.
  10. "Thomas Rhett Feat. Maren Morris – 'Craving You' Sheet Music (Digital Download)". Universal Music. Retrieved September 24, 2017.
  11. "'Craving You,' Thomas Rhett (ft. Maren Morris)". Archived from the original on 2017-07-06. Retrieved 2017-11-23.
  12. Asker, Jim (July 11, 2017). "Thomas Rhett, Maren Morris Crown Airplay; Lee Greenwood Hits No. 2 on Digital Song Sales". Billboard.
  13. Bjorke, Matt (October 10, 2017). "Top 30 Digital Country Singles Sales Chart: October 10, 2017". Roughstock.
  14. Freeman, Jon (May 4, 2017). "See Thomas Rhett, Maren Morris Fire Guns, Bust Heads in New Video". Rolling Stone.
  15. "Thomas Rhett Chart History (Canadian Hot 100)". Billboard. Retrieved July 11, 2017.
  16. "Thomas Rhett Chart History (Canada Country)". Billboard. Retrieved June 27, 2017.
  17. "Thomas Rhett Chart History (Hot 100)". Billboard. Retrieved July 11, 2017.
  18. "Thomas Rhett Chart History (Country Airplay)". Billboard. Retrieved July 10, 2017.
  19. "Thomas Rhett Chart History (Hot Country Songs)". Billboard. Retrieved July 5, 2017.
  20. "Billboard Canada Year-End Country Airplay of 2017". Billboard. Retrieved December 31, 2017.
  21. "Country Airplay Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
  22. "Hot Country Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
  23. "American single certifications – Thomas Rhett – Craving You". Recording Industry Association of America. Retrieved December 18, 2017. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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