Cogobuy
Cogobuy Group PLC. known as Cogobuy, is a publicly listed company on the Hong Kong Stock Exchange that primarily deals with computer and telecommunication hardware. It provides an e-commerce platform for electronic goods in China, although the company and its subsidiaries distribute their products globally. It operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013, (Analysis International & CSCI Investment Bank).[1]
Native name | 科通芯城 |
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Public | |
Traded as | SEHK: 400 |
Industry | Consumer Electronics |
Founded | February, 2012 |
Founder | Jeffrey Kang |
Headquarters | , |
Number of locations | 18 |
Area served | Worldwide |
Key people | Jeffrey Kang (Chairman and CEO) |
Brands | Cogobuy.com |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Number of employees | 750 |
Subsidiaries |
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Website | Cogobuy.com |
History
1995–2012: Pre founding
Cogobuy was founded by Jeffrey Kang on February, 2012.[2] The founder had previous experience in the electronic component industry in China where, prior to founding Cogobuy, he owned and operated companies which had comparable service offerings.[3] One such company was Comtech, founded in 1995, which has since become a subsidiary of Cogobuy and has continued its operations.[1]
2012–2014: Early history
After being founded, Cogobuy acquired several entities previously owned by US company Viewtran, which continued their operations in the trading of IC and other electronic components.[4]
In 2014, Cogobuy's stock floated an initial public offering on the Hong Kong Stock Exchange at HK$4.00 per share under the symbol SEHK: 400, raising HK$1.37 billion and underwritten by UBS.[5][6] Over the first year, its stock had a return of 107.75%.[7]
2014–present: Continued developments
In 2015, Cogobuy and its subsidiary IngDan formed a strategic cooperation with Lenovo to develop IoT and Smart Home devices.[8][9] Prior to the partnership, Lenovo primarily purchased its IC components from Cogobuy.[10]
In 2017, Cogobuy alongside IngDan entered into collaboration with Haier to develop smart appliance products.[11][12]
Cogobuy formed a partnership with Toyota in 2019 to collaborate and create a Smart Car Ecosystem to enable better utilisation of smart-car technologies and move in the direction of intelligence-oriented product development.[13]
Products and services
E-Commerce Platform
Cogobuy's e-commerce platform, named Cogobuy.com, includes primarily a direct sales platform and an online marketplace.[14] It serves electronic manufacturers, including small and medium-sized enterprises.[15][16] The online marketplace, launched in 2013, enables third-party merchants sell their products to customers and pay Cogobuy commissions.[17] The direct sales platform instead offers electronic components to customers directly.[18]
In 2013, Cogobuy's online sales increased from RMB$217 million to RMB$3.9 billion (US$35.07 million to US$630.30 million), resulting in approximately 50% marketshare of the Chinese online electronic components market.[19]
In 2015, the direct sales platform accounted for 76.1% of the revenue generated by the website, with the online marketplace accounting for 16.3% and the balance resulting from supply chain financing.[20]
CRM Platform
Cogobuy provides a CRM service primary for Chinese small and medium-sized enterprises through its wholly owned subsidiary FOXSAAS.[21]
References
- Zhang, Xu; Fan, Bill; Ng, Wai (1 September 2014). "A leading vertical e-commerce platform serving the electronics manufacturing industry in China" (PDF). China Securities International Research. Archived from the original (PDF) on 19 February 2019.
- "Cogobuy Group (0400 HK): A product of fruitful M&A" (PDF). SBI China Capital Financial Services Limited. 2014.
- "Cogobuy E-Commerce Site Enterpreneur [sic] Joins China's Billionaires Ranks". Forbes. 2015.
- "Viewtran Annual Report". U.S. Securities and Exchange Commission. 2014.
- "UBS Coordinated Prospectus 2014" (PDF). UBS. 2014.
- "Investors buy Cogobuy story with $177m HK IPO". SBIGlobal Capital. 2014.
- "Bloomberg Markets - Cogobuy HK:400". Bloomberg. 2015.
- MarketScreener (2015-05-28). "Cogobuy : Lenovo to Build Intelligent Hardware Ecosystem | MarketScreener". www.marketscreener.com. Retrieved 2019-01-21.
- "艾華迪集團 - Cogobuy Launches Strategic Cooperation with Lenovo to Build Intelligent Hardware Open Ecosystem". www.avaval.com. 2015-05-29. Archived from the original on 2019-01-21. Retrieved 2019-01-21.
- Nona, Tepper (2016-05-20). "Sales surge 56% on Cogobuy's electronics marketplaces". Digital Commerce 360. Retrieved 2019-01-21.
- "Cogobuy Enters Booming Voice-Controlled Home Appliances Market". Business Insider. 14 March 2017.
- "Cogobuy Partners with Samsung ARTIK™ Enhancing its Competitive Edge as a Leading IoT Innovation Platform". The Business Journals. 17 September 2017.
- "INGDAN.com Partners with Toyota to Build New Smart Car Ecosystem That Will Empower Technology Upgrades Across the Automotive Industry". The Wall Street Journal. January 16, 2019.
- "Cogobuy Becomes Supply Chain Service Platform of Zhongguancun Science Park". Reuters. 2015.
- "M2M Beyond the Enterprise: The Rise of the Connected SME". The Engineer. 2014.
- "Main Board Listing Research" (PDF). East Asia Securities Co Finance Holdings. 2014.
- "Cogobuy IPO Company Information". etNet News. 2015.
- "Cogobuy Implemented A Strategic Cooperation To Jointly Build An Intelligent Hardware Ecosystem". EFY Times. 2015. Archived from the original on 2015-12-22. Retrieved 2015-08-10.
- "Chinese online electronics distributor Cogobuy raises $177 million in an IPO". Vertical Web Media. 2014.
- "Sales Surge 63% on China's Cogobuy Electronics Marketplace". Internet Retailer News. 2015.
- 2016 Annual Report (PDF).