Cnova

Cnova N.V. is an e-commerce company, founded in June 2014. Cnova includes Cdiscount (operating in France, Belgium, Ivory Coast, Senegal and Colombia) and Cnova Brazil (operating in Brazil). Cnova N.V. is part of Groupe Casino, a French global retail company of which Mr. Jean-Charles Naouri is currently the chairman and CEO. Since November 2015, Peter Paul Estermann is the chairman of the board of Cnova N.V.[2]

Cnova N.V.
Public
Traded asNASDAQ: CNV
ISINNL0010949392 
Industrye-commerce
Founded2014
Headquarters
Amsterdam, Netherlands and Sao Paulo, Brazil
Key people
Jean-Charles Naouri, CEO and Chairman
Revenue3.42 billion euros (2015)[1]
OwnerGroupe Casino (46.34%) Dutch HoldCo (53.50%), Éxito S.A. (0.16%)
Number of employees
5,500 (2015)
Websitecnovagroup.com/en/

In 2015, the total sales of Cnova N.V. reached 4.835 billion euros and its total revenue reached 3.42 billion euros.[1] At the end of 2014, Cnova counted 13.6 million active customers in the world.[3]

History

The first operations began in 1998 with the founding of the e-commerce website Cdiscount, a single website focused on offering CDs and DVDs.[4]

Cdiscount then expanded its business to encompass product categories such as consumer electronics, computers, home appliances and wine.

In 2008, the companies Pontofrio.com and eHub were launched in Brazil, providing e-commerce services to third-party retailers.[5]

The Brazilian expansion continued in 2010 by adding the Extra.com.br and CasasBahia.com.br websites to the portfolio, and the creation of business unit focused on business-to-business wholesale called Pontofrio Atacado. In 2011, Cdiscount implemented its first marketplace and launched ComptoirSante.com, an e-commerce website dedicated to beauty products.[6]

During the year 2012, two new websites were launched in Brazil. An online marketplace was also created on the Extra.com.br website in Brazil.

2014, Cnova, a global e-commerce company with a total gross merchandise volume of $4.9 billion, was created through a joint venture between Casino, GPA, Via Varejo and Exito. Cnova will be directly owned 46.5% by Casino (including its subsidiary Exito) and 53.5% indirectly by GPA, Via Varejo and certain founding shareholders of Nova Pontocom.[7][8]

2014 saw the merger of both French and Brazilian e-commerce activities under the Cnova umbrella, as well as the Cdiscount expansion in Colombia, Ivory Coast, Belgium and Senegal.[9]

Presentation

The current geographies represent over 500 million people with Cnova sites in France, Brazil, Colombia, Ivory Coast, Belgium and Senegal, and operations in Brazil under the sites Extra.com.br, Pontofrio.com and Casasbahia.com.br.[10] It operates B2B solutions, such as the eCommerce solution eHub, and niche sites both in France and Brazil, with Comptoirsante.com, Moncornerdeco.com, or Barateiro.com.

Cnova has established itself as an eCommerce market leader in France and Brazil. Through the direct sales websites and its marketplaces, Cnova offers an extensive product assortment (including home appliances, consumer electronics, computers, home furnishings, leisure and personal goods) and differentiated delivery and payment options.[11][12][13]

Subsidiaries

Cdiscount

Cdiscount is a French company created in 1999. It has been part of Casino Group since 2000. As the first e-commerce website in France, Cdiscount offers a wide range of products including, among others, cultural goods, high-tech, IT, household appliances, personal appliances and food.[14]

Cdiscount also operates in Brazil, Belgium, Ivory Coast, Senegal and Colombia.

In 2015, Cdiscount employed 1,400 people and had a turnover of 1.764 billion euros.[15]

Cnova Brazil

Cnova Brazil, now integrated into Via Varejo businesses[16], was specialized in e-commerce activities throughout the country. Its creation follows the merger of the online activities of Casas Bahia, Ponto Frio and Extra, a hypermarket chain belonging to the Brazilian group Pão de Açúcar, the leading national retailer in Brazil. Cnova Brazil structured its e-commerce services through three main B2C websites – extra.com.br, casasbahia.com.br and pontofrio.com – as well as B2B services through Pontofrio Atacado and its eHub platform.[17]

Cnova Brazil was a major e-commerce player in Brazil with a turnover of 1.655 billion euros in 2015.[18]

Management

Executive Committee
  • Emmanuel Grenier: CEO and Executive Director of Cnova
  • Stéphane Brunel: Chief Financial Officer of Cnova and Cdiscount[19]
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References
  1. Cnova : le chiffre d'affaires de Cdiscount en légère progression, LSA Conso, 3 March 2016
  2. Cnova Board Changes Archived 4 March 2016 at the Wayback Machine Reuters, 20 November 2015
  3. Cnova investors presentation, cnova.com, february 2015
  4. Cdiscount at the heart of B to B e-commerce, Deliver 2 France, 16 January 2013
  5. Company Overview of Pontofrio.com, Investing Businessweek, 13 October 2014
  6. Cdiscount lancera en juin une e-boutique de lentilles de contact, Journal du Net, 16 May 2011
  7. "Casino Guichard Perrachon sets up with Via Varejo global ecommerce joint venture Cnova". Reuters. 4 June 2014. Retrieved 22 June 2014.
  8. "Casino Group: Creation of a major global ecommerce - Cnova". GlobeNewswire. 4 June 2014. Retrieved 22 June 2014.
  9. Casino Group: Creation of a major global ecommerce – Cnova, Euroinvestor, 4 June 2014
  10. Casino Files to Float e-Commerce Unit Cnova in New York, Wall Street Journal – Online, 5 June 2014
  11. Alibaba IPO timing bodes well for Casino's Cnova listing, CNBC, 16 September 2014
  12. Casino lance « Cnova », sa société mondiale de e-commerce, Les Echos, 5 June 2014
  13. Company Overview of Cnova N.V., Blommberg Businessweek, 13 October 2014
  14. Cdiscount, premier e-commerçant de France, Journal du Net, 11 June 2013
  15. Cdiscount - Groupe Casino, Groupe-Casino.com
  16. GPA anuncia integração de negócios da Cnova Brasil à Via Varejo, G1, 31 October 2016
  17. Cnova Brazil, a major e-Commerce player in Brazil, Groupe Casino
  18. Cnova NV : N.V. : - Activité de l'exercice 2015, Zone Bourse, 12 January 2016
  19. "CNV Profile". Yahoo Finance.
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