Classique (fragrance)

Classique (originally JPGaultier Eau de Parfum) is a women's fragrance created by Jacques Cavallier for Jean Paul Gaultier in 1993. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The men's fragrance Le Male was developed as a counterpart to Classique, and was introduced in 1995.

Classique
Fragrance by Jean Paul Gaultier
Type	Women's fragrance
Top notes	Rose rum
Heart notes	Narcissus vanilla orchid
Base notes	Vanilla amber tonka bean sandalwood
Released	1993 (1993)
Label	Beauté Prestige International (1993–2015) Puig (2016–present)
Flanker(s)	List of flanker fragrances
Website	Classique

A number of flanker fragrances have since been released on the strength of the Classique name. The most recent fragrance, Classique Pin Up, was launched in 2020.

Conception and scent

Classique is described as an oriental floral women's fragrance, a classification which is identified by the combination of a "sweet, warm, powdery base" and flowery or spicy notes.[1] The eau de parfum Classique contains top notes of rose and rum; middle notes of narcissus and vanilla orchid; and base notes of vanilla, amber, tonka bean, and sandalwood.[2]

The bottle design, a female torso wearing a pink corset,[3] has been compared to the corset Gaultier designed for Madonna for her 1990 Blond Ambition World Tour.[4] The fragrance is packaged in an aluminum can, a motif he has used in his collections since 1980;[5] Gaultier felt that "it was in some way a kind of a provocation to put it in something very industrial," and noted that some perfume shops did not offer the fragrance because it was "scandalous".[3] Media personality Kim Kardashian was accused of copying the Classique bottle design for her KKW Body fragrance in April 2018.[6] She claimed that "[Classique is] iconic and celebrates the woman’s body, but [that her] inspiration was a statue [and] wanted [hers] to be really personal with [her] exact mold."[6] Gaultier responded that "[he] couldn’t put [his] body [for a women's perfume], so [he] put a different body. She did her own body, so it's different."[3]

Release and impact

The fragrance was released as JPGaultier Eau de Parfum in 1993, and renamed as Classique in 1995.[7]

Shiseido subsidiary Beauté Prestige International distributed Jean Paul Gaultier fragrances, including Classique from launch in 1993, through a license agreement that was to extend from 1991 through June 30, 2016.[8] On January 1, 2016, Puig acquired the fragrance license from Shiseido for $79.2 million and compensated the early termination of the license for $22.6 million.[9] With this purchase, Puig now holds control of both the fashion and fragrance divisions of the Jean Paul Gaultier brand.[10] A new advertising campaign was premiered in Paris during a relaunch party held by Puig on January 28, 2016, in which a joint commercial for Classique and Le Male retains the "Casta diva" aria from the original commercial and Dutch model Daphne Groeneveld portrays the lead female figure.[11]

The brand's fragrance general manager Thomas James acknowledged Classique and Le Male as "the flagship of the brand [that] represent all the Jean Paul Gaultier values [and will] continue to be an emblematic and historical pillar" at the launch of the women's fragrance Scandal in 2017.[12]

Products

• Eau de toilette spray – 3.3 fl oz (100 ml)[13]

Flanker fragrances

     Indicates repackaging of the original fragrance

List of Classique flanker fragrances

Year	Name	Concentration	Perfumer	Ref.
1997	Jean Paul Gaultier Summer
	Classique L'Eau d'Ete
1998	Classique Robe Velours	Eau de toilette
2001	Classique La Robe Chinoise	Eau de toilette
2003	Classique Eau d'été 2003	Eau de toilette
	Classique Limited Edition 2003
2004	Classique L'Eau d'Ete Sans Alcohol
2005	Classique Bien Roulee
	Classique Corset Couture	Perfume extract
	Classique Les d'Ete 2005
	Classique Rock Star
2006	Classique Alcohol Free Summer Fragrance 2006
	Classique Autumn Winter
	Classique Prestige		Steve DeMercado
2007	Classique l'Eau d'Ete 2007
2008	Classique Gold Collection	Eau de toilette
	Classique Summer Fragrance 2008
2009	Classique Summer Fragrance 2009
2010	Classique Charm Edition	Eau de toilette
	Classique Summer 2010	Eau de toilette
	Classique X	Eau de toilette	Jacques Cavallier
	Classique X Extrait	Perfume extract
2011	Classique Love Actually		Jacques Cavallier
	Classique X Jewel Edition		Jacques Cavallier
	Classique Silver My Skin		Jacques Cavallier
	Classique Summer 2011	Eau de toilette
	Classique X Love Actually		Jacques Cavallier
2012	Classique Summer 2012	Eau de toilette
	Classique X Eau de Parfum	Eau de parfum
	Classique X L'Eau	Eau de toilette	Jacques Cavallier
2013	Classique Belle en Corset
	Classique Couple	Eau de toilette
	Classique Summer 2013	Eau de toilette
2014	Classique Edition Collector		Jacques Cavallier
	Classique Intense	Eau de parfum	Francis Kurkdjian
	Classique Summer Edition 2014	Eau de toilette
2015	Classique Collector Glam Edition
	Classique Intense Collector Glam Edition
	Classique Pirate Edition	Eau de toilette	Jacques Cavallier
	Classique Summer 2015	Eau de toilette
2016	Classique Betty Boop Eau Fraiche	Eau de toilette	Daphne Bugey
	Classique Essence de Parfum	Eau de parfum	Daphne Bugey
2017	Classique Eau de Parfum Collector 2017	Eau de parfum	Jacques Cavallier
	Classique Eau de Toilette Collector 2017	Eau de toilette
	Classique Wonder Woman Eau Fraiche	Eau de toilette	Daphne Bugey
2018	Classique Collector Edition 2018
	Classique Eau Fraiche André Edition	Eau de toilette	Daphne Bugey
	Classique Eau Fraiche Gaultier Airlines	Eau de toilette	Daphne Bugey	[14]
2019	Classique Cabaret Eau de Parfum	Eau de parfum
	Classique Collector's Snow Globe		Jacques Cavallier
	La Belle		Quentin Bisch	[15]
			Sonia Constant
2020	Classique Pin Up
	Classique Airlines	Eau de parfum

References

1. "Oriental Floral – Perfume Group". Fragrantica. Retrieved March 24, 2020.
2. "Classique Eau de Parfum Jean Paul Gaultier perfume". Fragrantica. Retrieved March 19, 2020.
3. Phelps, Nicole (May 7, 2018). "Jean Paul Gaultier Talks "Heavenly Bodies," That KKW Perfume Bottle, and Being a Fashion Freak". Vogue. Retrieved March 19, 2020.
4. Moss, Jack (April 9, 2018). "The Subversive Power of the Jean Paul Gaultier Corset". Another Magazine. Retrieved March 19, 2020.
5. Birrell, Alice (March 9, 2016). "10 things to know about Jean Paul Gaultier". Vogue Australia. Retrieved March 19, 2020.
6. Cardellino, Carly (April 26, 2018). "Kim Kardashian Responds to Claims That She Ripped Off Her New Perfume Bottle". Cosmopolitan. Retrieved March 19, 2020.
7. "Jean Paul Gaultier Classique Eau de Toilette for Women". Amazon.co.uk. Retrieved March 20, 2020. Jean Paul Gaultier was launched in 1993. [...] The name was changed to Jean Paul Gaultier Classique in 1995.
8. "The Shiseido group started negotiation with Puig to sell IP rights of Jean Paul Gaultier regarding fragrance products" (PDF). Shiseido. Retrieved March 17, 2020.
9. Noor, Hibah (February 9, 2015). "Puig and Shiseido to terminate Jean Paul Gaultier fragrance license". DutyFree Magazine. Retrieved March 17, 2020.
10. Rozario, Kevin (January 5, 2016). "Puig takes on JPG scents and targets €2bn". TRBusiness. Retrieved March 17, 2020.
11. Pawson, Helen (February 1, 2016). "Puig and Jean Paul Gaultier turn on the glamour in Paris". The Moodie Davitt Report. Retrieved March 24, 2020.
12. Pawson, Helen (June 26, 2017). "Notes on a Scandal: Puig unveils new Jean Paul Gaultier feminine fragrance". The Moodie Davitt Report. Retrieved March 19, 2020.
13. "Jean Paul Gaultier "Classique" Eau de Toilette Spray, 3.3 oz. & Reviews". Macy's. Retrieved March 19, 2020.
14. Pentol, Andrew (June 18, 2018). "Puig launches Jean-Paul Gaultier travel exclusives". TRBusiness. Retrieved March 19, 2020.
15. Turner, Charlotte (September 25, 2019). "Jean Paul Gaultier's Classic and Le Mâle reborn for Belle & Beau scents". TRBusiness. Retrieved March 19, 2020.