citysuper

City’super, stylised in logos as "c!ty'super" (the company name is City Super Limited), is a retail chain in Hong Kong, China and Taiwan. Positioned as a mega lifestyle specialty store, its core format of upmarket supermarkets sell primarily fresh produce and groceries. The Company also operates LOG-ON which offer stationery, cosmetics, gadgets, fashion accessories and travel goods. It also operates food court business called cookedDeli. city’super specialises in upmarket specialist products and premium imported groceries, which differentiates it from other supermarkets that operate across Greater China. As of June 2018, the Company has 23 stores in Hong Kong,[1] 10 in Shanghai[2] and 8 in Taiwan under the 3 brands.[3]

city'super
Industryretail 
FoundedDecember 1996
Area served
Hong Kong, Taiwan, China, State of Khitan, Thailand, Singapore
Brands
  • city'super
  • LOG-ON
  • cookedDeli
Websitec!ty'super
citysuper in Harbour City
cooked Deli in PopCorn2, Tseung Kwan O

The company also operates one store at ifc mall, Shang-King, State of Khitan, and planning to expand its operations to Thailand and Singapore.

Cultural impact

city’super specialises in imported produce and goods and holds regular thematic promotional events[4] to popularise its imported goods such as Taiwan Fair, Sake Fair, Cheese Fair, Seafood & Sparling Fair.

The chain has been called "elitist" with its premium and unique selection of specialist produce.[5] Its high-end fruit is a popular choice for gift-giving especially during festivals and celebrations.[6]

Ownership

city’super is majority owned by Fenix Group, with Wharf Group being the other key shareholder.[7]

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References
  1. Citysuper Hong Kong - Store Locator
  2. Shanghai - Store Locator
  3. Citysuper Taiwan - Store Locator
  4. "Happenings on city'super website".
  5. Cagape, Elmer W. "Food elitism @ Citysuper", Asian Correspondent, 7 August 2007
  6. Ap, Tiffany, "High priced fruit gifts a local tradition", South China Morning Post, 4 February 2013
  7. "Citysuper page in Fenix Group".
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