Chief content officer

A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.).

The CCO is usually an executive role or senior vice president position, typically reporting to the chief executive officer or the president of the organization.

In a broadcasting organisation, the CCO is generally the highest ranking creative member of the organization. However, the chief content officer position is also common in many other industries, ranging from insurance to video production based on a LinkedIn study.[1]

Responsibilities

Like all other chief officers, the chief content officer is responsible for supervision, coordination, planning and operation in his or her own field of responsibility.[2] The CCO may also lead a company's branding and marketing efforts (as it relates to content), if these areas are not overseen by a chief marketing officer. In certain businesses which are involved in media creation such as Netflix, a CCO is responsible for developing original programming.[3]

gollark: Great! I don't assume server members want to know anything about staff decision making, so this is entirely reasonable.
gollark: Oh, conspicuously, that's what I mean.
gollark: So what do you actually hope to gain by confusingly and quite noticeably refusing to mention the existence of esoserver?
gollark: As far as I know most discussion and invitation to esoserver happened over DMs anyway.
gollark: You're quite literally metaphorically acting like a repressive authoritarian government (I mean, not torturing people and such, but denying the existence of opposition, thinking you're the only one who can save the people from themselves, censoring anything (invites) which *might be* opposition), except with less power since you can't stop people directly communicating with each other.

References
  1. Robert. "Chief Content Officers". PDX SEO. Retrieved 6 May 2016.
  2. "The Job Description of Chief Executive Officer, Sample Template". contentmarketinginstitute.com. Retrieved 2015-07-01.
  3. Richardson, Ben. "The Rise Of The Chief Content Officer". Acuity Training. Retrieved 21 July 2017.
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