Cheez Doodles

Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods. Originally developed and manufactured by King Kone Corp. of the Bronx, New York,[1] it became the prevalent cheese puff snack on the East Coast.

Cheez Doodles
A large bag of Cheez Doodles.
Product typecheese puff
OwnerWise Foods
CountryUnited States
Introduced1948 (1948)
Related brandsCheetos Puffs
MarketsNorth America
Previous ownersKing Kone Corp
Borden, Inc.
Websitewww.wisesnacks.com/products/cheez-doodles/puffed

Description

Cheez Doodles are a cheese-flavored cheese puff similar to Frito-Lay's Cheetos. The product is produced by Wise Foods. The snack was created by Morrie Yohai in 1948.

History

Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai),[1] it became the prevalent cheese puff snack on the East Coast. In the mid-1960s, the company (by then known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. In 1994, KKR & Co. acquired Borden; in 2000, Palladium Equity Partners purchased Wise Foods. Today, Wise Foods is owned by Arca Continental, S.A.B. de C.V., the second largest Coca-Cola bottler in Central and South America. Cheez Doodles remain one of the strongest brands marketed by Wise.

In the comic strip Big Nate, Cheez Doodles are protagonist Nate Wright's favorite snack food.

Varieties

Like Cheetos, Cheez Doodles are produced in many varieties. Currently available and past varieties include:

  • Cheez Doodles Puffed – the baked snack version
  • Cheez Doodles Puffed White Cheddar – white cheddar puffed rather than yellow cheddar
  • Cheez Doodles Puffed Balls – round puffed baked snacks
  • Cheez Doodles Hot 'n Honey Cheese Flavored – puffed with honey and cheddar flavoring
  • Cheez Doodles Jalapeño Cheddar Poppers – puffed yellow cheddar with jalapeño flavoring (but no green coloring)
  • Croc-o-Doodles – crocodile-shaped puffed snacks
  • Cheez Doodles Crunchy – the hard, crunchy fried version
  • Cheez Doodles Crunchy, Reduced Fat – lower fat version of the hard, crunchy
  • Cheez Doodie-O's – circle-shaped hard, crunchy snacks
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References
  1. Hevesi, Dennis (2010-08-02). "Morrie Yohai, 90, the Man Behind Cheez Doodles, Is Dead". Nytimes.com. Retrieved 2011-10-17.
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