Casella Family Brands

Casella Family Brands
Type	Private
Industry	wine manufacture, distribution and sale
Founder	Filippo Casella
Brands	[yellow tail]; Brands Laira; Morris of Rutherglen; Peter Lehmann;
Website	www.casellafamilybrands.com

Casella Family Brands is a family-owned wine company based in Australia. Its most well-known brandname is [yellow tail].

History

Filippo and Maria Casella immigrated to Australia in 1957. They bought land and established a vineyard at Yenda in the Riverina region of New South Wales in 1965, followed by their own winery in 1969. Their son, John Casella took over the business in 1994. [yellow tail] was introduced in 2001 and now sells over 12.5 million cases of wine in 50 countries annually.[1]

Brand names

As well as the [yellow tail] brand, Casella Family Brands produces and sells several other wine labels, including:[2]

Brand’s Laira (Coonawarra)[3]
Peter Lehmann Wines (Barossa Valley)[4]
Young Brute (Wrattonbully)
Morris of Rutherglen (Rutherglen)
Casella
Shaw Family Vintners (Currency Creek)[5]

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References

"Casella - Our Story". Casella Family Brands. Retrieved 15 December 2016.
"Our Brands". Casella Family Brands. Retrieved 15 December 2016.
"Casella buys Coonawarra winery Brand's Laira, adding to its SA wine portfolio". The Advertiser. 22 December 2015. Retrieved 15 December 2016.
Harvey Steiman (12 November 2014). "Australia's Peter Lehmann Wines Sold to Casella, Maker of Yellow Tail". Wine Spectator. Retrieved 9 March 2019.
Love, Tony (3 April 2017). "Casella Family Brands has continued its foray into South Australia with the buy-up of Shaw Family Vintners". The Advertiser. Retrieved 13 April 2019.

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[1] "Casella - Our Story". Casella Family Brands. Retrieved 15 December 2016.

[2] "Our Brands". Casella Family Brands. Retrieved 15 December 2016.

[3] "Casella buys Coonawarra winery Brand's Laira, adding to its SA wine portfolio". The Advertiser. 22 December 2015. Retrieved 15 December 2016.

[4] Harvey Steiman (12 November 2014). "Australia's Peter Lehmann Wines Sold to Casella, Maker of Yellow Tail". Wine Spectator. Retrieved 9 March 2019.

[5] Love, Tony (3 April 2017). "Casella Family Brands has continued its foray into South Australia with the buy-up of Shaw Family Vintners". The Advertiser. Retrieved 13 April 2019.