CapitalG

CapitalG (formerly Google Capital) is a private equity firm under Alphabet Inc.[1] Founded in 2013, it focuses on larger, growth-stage technology companies, and invests for profit rather than strategically for Google.[2] In addition to capital investment, CapitalG's approach includes giving portfolio companies access to Google's people, knowledge, and culture to support the companies' growth and offer them guidance.[2] Since 2013, CapitalG has invested in over 25 companies, in areas such as big data, financial technology, security, and e-learning.[3]

CapitalG
Subsidiary
IndustryPrivate equity
Founded2013 (2013) (as Google Capital)
Headquarters
Mountain View, California, U.S.
ParentGoogle Inc (2013–2015)
Alphabet Inc. (2015–present)
Websitecapitalg.com

History

The fund began operating in 2013[4] but was only officially unveiled on February 19, 2014.[5][6] The firm operates out of the Googleplex in Mountain View and has an annual investing target of approximately $300 million.[1][2] Following the Alphabet restructure, Google Capital was renamed as CapitalG on November 4, 2016.[7]

Team

CapitalG was started by partner David Lawee, formerly Google's Vice President of Corporate Development, and before that, Google's first Vice President of Marketing. Lawee was joined by partners Gene Frantz (formerly a partner at private equity firm TPG), Laela Sturdy (former Director of Sales & Business Operations at Google) and Gretchen Howard (former Managing Director in Sales & Business Operations at Google.)[2][8]

CapitalG also comprises over 30 advisors from senior positions within Google, who offer portfolio companies guidance in business areas such as data science, engineering, marketing, and product management.[9]

Investments
Date Company Industry Refs
Unknown MultiPlan Healthcare [10]
January 2013 SurveyMonkey Survey tool [11][12]
May 2013 LendingClub Finance [12][13]
February 2014 Renaissance Education [12]
March 2014 Auction.com Real estate [14]
March 2014 Credit Karma Finance [15]
June 2014 Freshdesk Business software [16]
July 2014 MapR Business software [17]
August 2014 Thumbtack Service marketplace [18]
September 2014 InnoLight Data center optics [19]
January 2015 Glassdoor Job platform [20]
January 2015 CommonFloor Real estate [21]
April 2015 ZenPayroll Payroll and employee management [22]
April 2015[lower-alpha 1] Freshdesk Business software [23]
June 2015 Duolingo Language education [24]
July 2015 Crowdstrike Cybersecurity [25]
July 2015 FanDuel Fantasy sport [26]
August 2015 Practo Healthcare [27]
September 2015 Oscar Health Health insurance [28]
September 2015 Zscaler Cybersecurity [29]
2016 Snap Inc. Social media [30]
January 2016 Pindrop Information security [31]
March 2016 CarDekho Car marketplace [32]
June 2016 Care.com Care provider platform [33]
September 2016 Airbnb Lodging [34]
November 2016 Stripe Payments technology [35]
January 2017 Cuemath Education [36]
March 2017 Looker Data analytics [37]
October 2017 Lyft Transportation [38][39]
March 2018 UiPath Robotics process automation [40]
April 2018 Manbang Transportation [41]
May 2018 Robinhood Personal finance [42]
June 2018 Aye Finance Finance [43]
July 2018[lower-alpha 2] Freshworks Business software [44]
September 2018 Convoy Trucking technology [45]
October 2018 Applied Insurance software [46]
January 2019 Collibra Data intelligence [47]
January 2019[lower-alpha 1] CarDekho Car marketplace [48]
March 2019 Cloudflare Web performance and security [49]
October 2019 Unqork Software development [50]
October 2019[lower-alpha 1] Convoy Trucking technology [51]
November 2019[lower-alpha 3] Freshworks Business software [52]
December 2019[lower-alpha 1] Duolingo Language education [53]
December 2019 Dataiku Data science software [54]
  1. Second investment in the company by CapitalG
  2. Third investment in the company by CapitalG
  3. Fourth investment in the company by CapitalG

Relationship to GV

CapitalG focuses on later-stage and growth equity investments, while GV invests in companies across all stages and industries. Another corporate division, Google's Corporate Development group, does acquisitions and investments that are strategic for Google's products and business. All three investment groups are managed under David Drummond (Alphabet's SVP) at Google.[55]

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References
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