Café Coffee Day

Café Coffee Day (CCD) is an Indian café chain. It is a subsidiary of Coffee Day Enterprises Limited. Coffee Day serves 1.6 billion cups of coffee annually in six countries. Internationally, CCDs are present in Austria, Czech Republic, Malaysia, Nepal and Egypt.[2]

Cafe Coffee Day
Café Coffee Day
Subsidiary of Coffee Day Enterprises
Traded asBSE: 539436
NSE: COFFEEDAY
(parent company)
ISININE335K01011
IndustryCoffeehouse
Founded1993 (1993)
FounderV. G. Siddhartha
HeadquartersCoffee Day Square, Vittal Mallya Road,
Bangalore, Karnataka
,
India[1]
Number of locations
1,752[2] (2019)
Area served
Worldwide
Key people
S. V. Ranganath (interim chairman)
Products
Revenue₹42.64 billion (US$600 million)[2] (2018–19)
Number of employees
20,135[2]
ParentCoffee Day Enterprises
Subsidiaries• Café Emporio

• Coffee Day Fresh ‘n Ground
• Coffee Day Xpress
• Coffee Day Take Away
• Coffee Day Exports
• Coffee Day Perfect

• Coffee Day Beverages
Websitewww.cafecoffeeday.com

History

Café Coffee Day Global Limited Company is a Chikkamagaluru-based business which grows coffee in its own estates of 20,000 acres.[3] It is the largest producer of arabica beans in Asia, exporting to various countries including the U.S., Europe, and Japan.[4]

V. G. Siddhartha started the café chain in 1996 when he incorporated Coffee Day Global, which is the parent of the Coffee Day chain.[5] The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. It rapidly expanded to other cities in India, with more than 1000 cafés open across the nation by 2011.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest ₹10 billion (US$140 million) in Coffee Day Resorts, owned by the company.[6] The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk.[7] This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.[8]

  • A cup of coffee at Café Coffee Day
  • Sandwich, coffee and tea served at CCD
  • A veg burger at CCD
  • Cafe latte at CCD

The company is vertically integrated as per the strategy to cut costs: from owning the plantations[3] to growing the coffee,[3] making the coffee machines[9] and making the furniture for the outlets.[3]

On 29 July 2019, Siddhartha went missing, and his body was found in the Nethravathi river backwaters two days later. A letter, assumed to be written by Siddhartha addressing the board of directors and staff, was made public in which he takes responsibility for not creating a profitable business model.[10]

In September 2019, the company appointed auditing firm Ernst and Young to scrutinize their books of accounts. They also indicated the auditor will also look into circumstances of the last letter written by the founder and the points he made in it.[11]

In March 2020, Coffee Day Enterprises Limited announced that it has reached an agreement to sell Global Village Technology Park, a 90-acre tech park on the outskirts of Bengaluru, for a total consideration of ₹ 27 billion for repaying the debt of Cafe Coffee Day’s associate firms and their promoters.[12]

Outlets

As of 2019, the company had 1,752 café outlets in over 243 cities of India. Cafe Coffee Day has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Egypt and Nepal.[2]

  • Mysore outlet
  • Bangalore Airport
  • Hyderabad

Subsidiaries

In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. At that time Café Emporio had 11 cafés in the Czech Republic.[13]

Café Coffee Day's divisions include:

  • Coffee Day Fresh 'n' Ground, which owns 375coffee bean and powder retail outlets[2]
  • Coffee Day Square, a high-level coffee bar in Bangalore, Kolkata, Chennai, Mumbai and New Delhi
  • Coffee Day Xpress, which runs 537 Coffee Day kiosks[2]
  • Coffee Day Beverages, which runs over 56,799 vending machines[2]
  • Coffee Day Exports, its exporting wing
  • Coffee Day Perfect, its fast-moving consumer goods packaged coffee division
  • Coffee Day B2C Plant, coffee vending machine manufacturing division
gollark: Staff Discord? Of course there's a staff Discord.
gollark: You don't need a Discord bridge, just make an IRC bridge then bridge IRC to Discord.
gollark: I don't really like it, it just seems really unpolished and not very good.
gollark: Run a minetest server instead, disguise it as minecraft, and hope nobody notices?
gollark: Rewrite minecraft in rust?

See also

Footnotes
  1. "Coffeeday Group – Contact". www.coffeeday.com. Retrieved 30 March 2020.
  2. "Coffee Day Annual Report 2019" (PDF). Retrieved 30 March 2020.
  3. "Forbes India Magazine – V.G. Siddhartha is Branching Out". Archived from the original on 8 October 2011. Retrieved 9 July 2011.
  4. "Full of beans". Calcutta. The Telegraph. 3 April 2014. Archived from the original on 29 July 2014. Retrieved 25 July 2014.
  5. "VG Siddhartha: The man who tasted success through coffee". Economic Times. 30 July 2019. Archived from the original on 30 July 2019. Retrieved 30 July 2019.
  6. "KKR-led consortium to invest Rs 1k-cr in Coffee Day Resorts". Economic Times. 15 March 2010. Archived from the original on 8 July 2014. Retrieved 24 July 2014.
  7. "Cafe Coffee Day unveils new logo". Bangalore. Deccan Herald. 6 October 2010. Archived from the original on 28 July 2014. Retrieved 24 July 2014.
  8. "Cafe Coffee Day to go for makeover, to open 180 outlets this fiscal". Mumbai. Daily News and Analysis. 28 June 2010. Archived from the original on 29 July 2014. Retrieved 24 July 2014.
  9. "Competition in the coffee retailing sector steps up". Archived from the original on 15 January 2012. Retrieved 22 August 2011.
  10. "India's leading Coffee Chain Cafe Coffee Day founder dead body found". Archived from the original on 31 July 2019. Retrieved 31 July 2019.
  11. "Coffee Day Enterprise Appoints Global Accounting Firm EY to Scrutnise Book of Accounts". News18. Archived from the original on 3 September 2019. Retrieved 3 September 2019.
  12. Laskar, Anirudh (27 March 2020). "Coffee Day gets Rs. 1800 crore from Blackstone for IT park deal". Live Mint. Retrieved 29 March 2020.
  13. "CCD acquires Czech Republic's Cafe Emporio". 1 June 2010. Retrieved 30 March 2020.
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