BookBub

BookBub is a book discovery service that was created to help readers find new books and authors.[3] The company features free and discounted ebooks selected by its editorial team,[4] as well as book recommendations,[2] updates from authors,[5] and articles about books.[6] The service is free for readers[7] and includes a website and personalized email newsletters.[2] The Guardian called BookBub the “Groupon of e-books.”[8]

BookBub
Type of businessPrivate
FoundedJanuary 2012 (2012-01)
HeadquartersCambridge, Massachusetts
Founder(s)
Industry
Employees120
URLbookbub.com
Alexa rank8,270 (August 2020)[1]
RegistrationOptional
Users15 million[2]

BookBub has more than 15 million users in the United States, United Kingdom, Canada, and Australia.[2] For publishers and authors, BookBub provides marketing tools that are intended to help them reach readers and sell more books.[2] The company also operates an audiobook retailer called Chirp.[9]

The company is headquartered in Cambridge, Massachusetts.[2]

History

BookBub was founded in January 2012 by Josh Schanker and Nicholas Ciarelli.[10]

In May 2014, BookBub raised $3.8 million in a Series A round led by NextView Ventures and Founder Collective, and joined by Avalon Ventures and Bloomberg Beta.[4]

In September 2014, BookBub launched in the UK.[11]

In May 2015, BookBub raised $7 million in new equity and debt financing[12] from its existing investors.[13]

In 2019, BookBub had 120 employees, 15 million subscribers, and launched an audiobook division called Chirp.[2]

Business model

The newsletter is free to customers but authors and publishers pay to be featured in the newsletter.[10] Authors and publishers use BookBub to gain exposure with the intention to increase future sales.[10] The cost to have your book feature depends on the genre and price of the book.[11] In 2014, the cheapest slot was $40 to advertise a free book of African-American interest.[11] BookBub rejects about 80 to 90 percent of requests for eBooks to be featured.[14]

gollark: I... don't think you can "amplify" stuff that way?
gollark: You would need to somehow protect yourself against all the wavelengths of laser it uses.
gollark: 500W is a lot, but not *that* much.
gollark: You realise that the tattoo removal one was something like 1*M*W pulsed or something ridiculous like that?
gollark: A million subscribers is enough to be... vaguely known... by probably something like one in two thousand (approximately) of the people with access to YouTube and whatnot.

References
  1. "bookbub.com Competitive Analysis, Marketing Mix and Traffic". Alexa Internet. Retrieved 2020-08-11.
  2. Green, Alex (December 1, 2019). "BookBub and an Age-Old Question: What to Read Next?". Publishers Weekly. Retrieved 2020-03-18.
  3. Turchi, Megan (August 1, 2016). "Cambridge-based startup helps readers browse books in the digital world". Boston.com. Retrieved 2020-05-26.
  4. Kolodny, Lora (May 1, 2014). "BookBub Raises $3.8M to Help Readers Find E-Book Deals Online". The Wall Street Journal. Retrieved 2020-05-26.
  5. Donelan, Katie (January 4, 2016). "Introducing BookBub New Release Alerts". BookBub Partners Blog. Retrieved 2020-05-26.
  6. "BookBub Blog". BookBub Blog. Retrieved 2020-05-26.
  7. Leighton, Mara (August 29, 2019). "BookBub is a free newsletter that lets you know when the books you want to read are on sale — here's how it works". Business Insider. Retrieved 2020-05-26.
  8. Bridle, James (2015-01-25). "BookBub – it's Groupon for ebooks". The Guardian. ISSN 0261-3077. Retrieved 2020-03-16.
  9. "BookBub Enters Audiobook Space with Chirp". Publishers Weekly. March 7, 2019. Retrieved 2020-08-03.
  10. Kirsner, Scott; Columnist, Globe. "BookBub, Cambridge site promoting free and discounted e-books, approaches one million subscribers". Boston.com. Retrieved 2020-03-16.
  11. "BookBub launches in the UK | The Bookseller". www.thebookseller.com. Retrieved 2020-03-16.
  12. "E-book service BookBub raises $7m and pushes its global expansion". www.betaboston.com. Retrieved 2020-08-03.
  13. "BookBub Raises $7M to Help Bookworms Discover New Authors". WSJ Pro Venture Capital. May 20, 2015. Retrieved 2020-08-03. (subscription required)
  14. "Bookbub Is Luring Book Lovers To Site For Great Deals". www.inquisitr.com. Retrieved 2020-03-16.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.