Blue (iamamiwhoami album)

Blue (stylised in all caps) is the third studio album by Swedish audiovisual project iamamiwhoami, led by singer and songwriter Jonna Lee. It was released on 7 November 2014 on Lee's label To whom it may concern. The album was announced on 8 July 2014 through a trailer on YouTube, and on the same day, it was made available for pre-order on To whom it may concern.'s website.[8][9] Blue was musically produced by Claes Björklund and visually directed by Swedish collective Wave (Lee, John Strandh and Agustín Moreaux), with costume design by Mathieu Mirano.

Blue
Studio album by
iamamiwhoami
Released7 November 2014 (2014-11-07)
Recorded2013–2014
Genre
Length51:32
LabelTo whom it may concern.
DirectorWave
ProducerClaes Björklund
iamamiwhoami chronology
Kin
(2012)		 Blue
(2014)		 Concert in Blue
(2015)
To whom it may concern. chronology
Bounty
(2013)		 Blue
(2014)		 Concert in Blue
(2015)
Singles from Blue
  1. "Fountain"
    Released: 22 January 2014[1]
  2. "Hunting for Pearls"
    Released: 26 February 2014[2]
  3. "Vista"
    Released: 28 April 2014[3]
  4. "Tap Your Glass"
    Released: 12 August 2014[4]
  5. "Blue Blue"
    Released: 5 September 2014[5]
  6. "Thin"
    Released: 2 October 2014[6]
  7. "Chasing Kites"
    Released: 2 October 2014[7]

Release

Limited CD and 12-inch vinyl LP editions of Blue, as well as a CD and LP bundle, were made exclusively available via To whom it may concern.'s official online shop on 10 November 2014. All three editions include a 48-page book with lyrics and the Blue photo series.[10][11][12]

An exclusive digital edition of the album, titled Blue Island, was released on 10 November 2014, taking the form of a website.[13] Created by To whom it may concern. in collaboration with creators of the iamamiwhoami fansite iambountyfan,[13] the Blue Island website and community home allows fans to either download or stream all parts of the album in high resolution (including audio, films, moving and still image series, and lyrics), as well as share the album's content with other users.[14][15] A visitors' pass was also made available, giving fans streaming access only.[16]

On 17 February 2015, an accompanying film premiered on Vimeo and on To whom it may concern.'s website, including the 10 visual episodes released throughout 2014, along with new material connecting the episodes, as well as a hidden bonus episode, "Dive".[17][18] On the same day, the film was released on DVD as part of limited-edition bundles, along with the album on either CD or LP, or both.[18][19][20]

Critical reception
Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?6.8/10[21]
Metacritic73/100[22]
Review scores
SourceRating
AllMusic[23]
DIY[24]
Loud and Quiet5/10[25]
musicOMH[26]
NME7/10[27]
Nothing but Hope and Passion3.1/5[28]
Pitchfork6.1/10[29]
PopMatters8/10[30]
Uncut6/10[31]

Blue received generally positive reviews from music critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream publications, the album received an average score of 73, based on 10 reviews.[22] Evan Sawdey of PopMatters opined that Blue "isn't only the most satisfying record in the collective's discography; it's also one of the best albums released this year."[30] Heather Phares of AllMusic concluded, "In its own way, this album might be Lee and Björklund's most balanced and unified work yet; it's certainly a confident journey into uncharted waters for the duo."[23] Leonie Cooper of NME wrote, "At times [...] it feels like Lee has overdosed on the Drive soundtrack. Ultimately though, sensitivity outweighs '80s cliché."[27] Alex Jeffery of musicOMH viewed that "while Blue's electropop soundscapes are hardly a great move forwards from their first two projects, there are genuinely majestic emotional moments to savour here."[26] El Hunt of DIY noted that "BLUE's watery explorations demonstrate an intriguing new facet to the project, but it might well come at the expense of the fearsome impact that earlier releases packed in the shedload."[24]

Pitchfork's Sasha Geffen expressed that the album "encloses [Lee] in a space where she's far too safe", describing the song "Thin" as "a rare moment of intrigue on an album that's generous in its beauty while leaving little to wonder about, a sky that never rains."[29] Miriam Wallbaum of Nothing but Hope and Passion praised Blue as "an elaborated total work of art, consisting of strong videos and harmonious pop-melodies", but suggested that "the music doesn't work on its own: leaving out the visuality, the record is only another ordinary standard pop album."[28] Chris Watkeys of Loud and Quiet concurred, commenting on how "[t]he visual aspect of the project is so superbly expressive that it feels churlish to denounce something so brave, ambitious, and visually compelling, but the music does need to stand up by itself, and it only occasionally does so".[25] At Uncut, Graeme Thomson felt that "between their 2012 debut, Kin, and their latest, Blue, the Stockholm duo have lost some of their Fever Ray-like ability to surprise and unsettle. Stripped of the visual element, what remains here is sparkling Nordic synth-pop, uplifting and accessible, but increasingly conventional."[31]

Track listing

All lyrics written by Jonna Lee; all tracks written by Lee and Claes Björklund.

Standard digital edition[32][33]
No.TitleLength
1."Fountain"6:00
2."Hunting for Pearls"5:16
3."Vista"5:04
4."Tap Your Glass"5:14
5."Blue Blue"5:27
6."Thin"5:33
7."Chasing Kites"5:11
8."Ripple"3:35
9."The Last Dancer"4:48
10."Shadowshow"5:24
Total length:51:32
Limited CD and LP editions
No.TitleLength
1."Fountain"6:09
2."Hunting for Pearls" (includes hidden segue, "Pearl")5:41
3."Vista" (includes hidden segue, "Melter")5:16
4."Tap Your Glass"5:21
5."Blue Blue"5:23
6."Thin"5:33
7."Chasing Kites"5:02
8."Ripple" (includes hidden segue, "Arrival")4:51
9."The Last Dancer"4:40
10."Shadowshow"5:39
Total length:52:47
Blue Island (digital edition)
No.TitleLength
1."Wave"0:39
2."Fountain"6:00
3."Hunting for Pearls"5:16
4."Pearl"0:59
5."Vista"5:04
6."Melter"0:27
7."Tap Your Glass"5:14
8."Afloat"0:31
9."Blue Blue"5:27
10."Thin"5:33
11."Air"0:17
12."Chasing Kites"5:11
13."Ripple"3:35
14."Arrival" (also titled "Blue Lake")1:24
15."The Last Dancer"4:47
16."Shadowshow"5:24
17."Dive"4:29
18."Blue Continuous"52:52
Total length:113:09

Notes

  • All track titles are stylised in lowercase letters.

Personnel

Credits adapted from the liner notes of Blue.[34]

Music
  • Jonna Lee – instruments, mixing, vocals
  • Claes Björklund – instruments, mixing, production, vocals
  • Dan Smith – mastering

Visuals
  • Klara Bjärkstedt – additional costume
  • Chris Higham – technical film team
  • Beatrice Johansson – visual production coordination
  • Viktor Kumlin – technical film team
  • Mathieu Mirano – costume
  • Björn Olin – technical film team
  • Wave – post-production, visual material direction
  • Jonna Lee – executive music and visual production
  • Agustín Moreaux – additional costume
  • John Strandh – cinematography, still photography

Additional personnel
  • D-E-F – management
  • Eric Härle – management
  • Jan Scharlau – artwork, graphic design

Release history
Region Date Format(s) Label Ref.
Australia 7 November 2014 Digital download To whom it may concern. [35]
Germany [36]
Ireland [37]
France 10 November 2014 [38]
United Kingdom [33]
Various
  • CD
  • LP
  • CD+LP
  • Blue Island digital download
    (available exclusively via To whom it may concern.'s website)
 [10][11][12]
United States 11 November 2014 Digital download [39]
Sweden 12 November 2014 [40]
Various 17 February 2015
  • CD+DVD
  • LP+DVD
  • CD+LP+DVD
    (available exclusively via To whom it may concern.'s website)
 [18][19][20]
gollark: MEZ/MNZ = move if equal/not equal to zero.
gollark: .
gollark: Also self modifying code I suppose
gollark: TIS³ISA™ has ONLY MEZ and MNZ for control flow!
gollark: It consists of an infinite grid of nodes with 256 bytes of memory running my amazing instruction set.

References
  1. "Fountain: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 8 October 2014.
  2. "Hunting for Pearls: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 8 October 2014.
  3. "Vista: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 8 October 2014.
  4. "Tap Your Glass: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 8 October 2014.
  5. "Blue Blue: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 8 October 2014.
  6. "Thin: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 8 October 2014.
  7. "Chasing Kites: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 8 October 2014.
  8. O'Mance, Brad (8 July 2014). "iamamiwhoami's new album 'BLUE' will be out in November". Popjustice. Retrieved 8 October 2014.
  9. Price, Joe (11 July 2014). "Watch the Trailer for iamamiwhoami's Audiovisual Album "BLUE"". Pigeons & Planes. Retrieved 19 July 2018.
  10. "iamamiwhoami; BLUE (CD + Book) Ltd edition". To whom it may concern. Archived from the original on 3 December 2014. Retrieved 3 December 2014.
  11. "iamamiwhoami; BLUE (LP + Book) Ltd edition". To whom it may concern. Retrieved 3 December 2014.
  12. "iamamiwhoami; BLUE (CD/LP Bundle) Ltd edition". To whom it may concern. Archived from the original on 3 December 2014. Retrieved 3 December 2014.
  13. To whom it may concern. (10 November 2014). "We now open "the BLUE island", the digital edition..." Retrieved 3 December 2014 – via Tumblr.
  14. To whom it may concern. (18 October 2014). "the BLUE island". Retrieved 3 December 2014 – via Tumblr.
  15. "iamamiwhoami; BLUE island (digital edition)". To whom it may concern. Archived from the original on 3 December 2014. Retrieved 3 December 2014.
  16. To whom it may concern. (18 November 2014). "Now available in our SHOP: BLUE island visitors..." Retrieved 3 December 2014 – via Tumblr.
  17. Stern, Bradley (9 January 2015). "Iamamiwhoami To Release 'BLUE' Film In February". Idolator. Retrieved 19 July 2018.
  18. "iamamiwhoami; BLUE (CD/DVD + Book)". To whom it may concern. Archived from the original on 6 September 2015. Retrieved 19 July 2018.
  19. "iamamiwhoami; BLUE (LP/DVD/book)". To whom it may concern. Retrieved 19 July 2018.
  20. "iamamiwhoami; BLUE (CD/LP/DVD/book)". To whom it may concern. Retrieved 19 July 2018.
  21. "Blue by iamamiwhoami reviews". AnyDecentMusic?. Retrieved 18 February 2020.
  22. "Reviews for Blue by Iamamiwhoami". Metacritic. Retrieved 17 November 2014.
  23. Phares, Heather. "Blue – iamamiwhoami". AllMusic. Retrieved 21 November 2014.
  24. Hunt, El (12 November 2014). "iamamiwhoami – Blue Album Review". DIY. Retrieved 17 November 2014.
  25. Watkeys, Chris (November 2014). "Blue by iamamiwhoami". Loud and Quiet. No. 63. p. 38. ISSN 2049-9892. Archived from the original on 18 November 2014. Retrieved 21 November 2014.
  26. Jeffery, Alex (10 November 2014). "iamamiwhoami – Blue". musicOMH. Retrieved 21 November 2014.
  27. Cooper, Leonie (17 November 2014). "iamamiwhoami – 'Blue'". NME. Archived from the original on 18 November 2014. Retrieved 21 November 2014.
  28. Wallbaum, Miriam (10 November 2014). "Iamamiwhoami – 'Blue'". Nothing but Hope and Passion. Retrieved 5 August 2015.
  29. Geffen, Sasha (17 November 2014). "iamamiwhoami: BLUE". Pitchfork. Retrieved 17 November 2014.
  30. Sawdey, Evan (14 November 2014). "iamamiwhoami: blue". PopMatters. Archived from the original on 25 November 2014. Retrieved 17 November 2014.
  31. Thomson, Graeme (December 2014). "New Albums". Uncut. No. 211. p. 77. ISSN 1368-0722.
  32. "Blue by iamamiwhoami". iTunes Store (Sweden). Retrieved 9 October 2014.
  33. "Blue: Iamamiwhoami: MP3 Downloads". Amazon (UK). Retrieved 19 July 2018.
  34. Blue (CD liner notes). iamamiwhoami. To whom it may concern. 2003. TWIMC004CD.CS1 maint: others (link)
  35. "Blue (2014) | iamamiwhoami". zdigital (Australia). Archived from the original on 4 March 2016. Retrieved 3 December 2014.
  36. "Blue: Iamamiwhoami: MP3-Downloads". Amazon (Germany) (in German). Archived from the original on 9 October 2014. Retrieved 9 October 2014.
  37. "Blue (2014) | iamamiwhoami". 7digital (Ireland). Archived from the original on 4 March 2016. Retrieved 3 December 2014.
  38. "Blue: Iamamiwhoami: Téléchargements MP3". Amazon (France) (in French). Retrieved 19 July 2018.
  39. "Blue: Iamamiwhoami: MP3 Downloads". Amazon (US). Archived from the original on 1 January 2015. Retrieved 9 October 2014.
  40. "Blue (2014) | iamamiwhoami". 7digital (Sweden). Archived from the original on 4 March 2016. Retrieved 3 December 2014.
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