Bloom (Machine Gun Kelly album)

Bloom (stylized as bloom) is the third studio album by American musician Machine Gun Kelly. It was released on May 12, 2017, by Bad Boy, Interscope Records and EST 19XX.[5] The album was preceded by the hit single, "Bad Things", a collaboration with Camila Cabello,[6] which reached number four on the Billboard Hot 100,[7] The album features guest appearances by rapper Quavo and singers Hailee Steinfeld, Ty Dolla $ign, and James Arthur.

bloom
Studio album by Machine Gun Kelly
Released	May 12, 2017 (2017-05-12)
Genre	Alternative hip hop[1] indie pop[2] pop[3]
Length	45:56[4]
Label	EST 19XX Bad Boy Interscope
Producer	Puff Daddy (exec.) SlimXX Baze H*Money Edgar "JV" Etienne The Runners Lil Rich The Monarch Happy Perez Sonny Digital The Futuristics Jesse Shatkin
Machine Gun Kelly chronology
General Admission (2015) bloom (2017) Binge (2018)
Singles from Bloom
"Bad Things" Released: October 14, 2016 "At My Best" Released: March 17, 2017 "Trap Paris" Released: May 12, 2017 "Go for Broke" Released: June 27, 2017 "The Break Up" Released: December 15, 2017 "27" Released: April 21, 2018

Singles

On October 14, 2016, "Bad Things", featuring a duet with Cuban-American singer Camila Cabello, was released as the lead single from Bloom. The song peaked at number 4 in the United States and number 16 in the United Kingdom.[7]

The second single from the album, "At My Best", featuring American singer Hailee Steinfeld, was released on March 17, 2017. It peaked at number 60 on the US Billboard Hot 100.[6]

Originally released as a promotional single on April 13, 2017,[8] "Trap Paris", featuring Quavo and Ty Dolla Sign, was released as the third single for Bloom on May 12, 2017.[9] Its accompanying video was directed by Ben Griffin and debuted on MGK's VEVO on June 7, 2017.[10]

The fourth single from the album, "Go for Broke", featuring UK singer James Arthur, was named as the official theme for WWE SummerSlam 2017 and sent to top 40 radio on June 27, 2017.[11]

The fifth single from the album, "The Break Up", was released on December 15, 2017. The music video, directed by Jordan Wozy, was released on February 14, 2018.[12]

"27", the sixth single, was released April 21, 2018 (a day before Kelly's 28th birthday). Its music video was released the same day.[13]

Commercial performance

Bloom debuted at number eight on the US Billboard 200 with 57,000 album-equivalent units, of which 38,000 were pure album sales.[14] In its second week, the album dropped to number 29 selling 16,500 total album-equivalent units; and in its third week, the album dropped to 43, selling another 11,000 album equivalent units. As of early June 2017, the album had sold a total of 85,000 units.[15][16]

Critical reception

Professional ratings

Aggregate scores
Source	Rating
Metacritic	72/100[17]
Review scores
Source	Rating
AllMusic	[18]
Alternative Press	[19]
HipHopDX	4/5[20]
XXL	L (3/5)[21]

Bloom received generally positive reviews from music critics. On Metacritic, which assigns a normalized rating out of 100 from reviews from mainstream critics, gave the album an average score of 72 out of 100 based on 4 reviews.[17] In a positive review, Preezy of XXL praised the growth seen between General Admission and Bloom. He praised both the lyrical content and production on the album. However, he was critical in the fact that the album was not strong enough to be his big comeback after the critical failure of General Admission.[21] In a positive review, Aaron McKrell of HipHopDX gave the album a 4/5, and praised Kelly's vocal delivery on the album, along with the production and lyrical content.[20] Dan Leroy of Alternative Press gave the album 3.5 out of 5 stars. He stated that Kelly's vocals were amazing and his lyrics seemed sincere, but that it felt like listening to more of a persona than to an attempt to address a sometimes messy life.[19] In a mixed review, Neil Z Yeung of AllMusic gave the album 3 stars, stating the half of the songs on the album were made to be radio hits, and that it was toned down from Kelly's previous two albums. However, he said the introspective maturity of the album was admirable.[18]

Track listing

No.	Title	Writer(s)	Producer(s)	Length
1.	"The Gunner"	Colson Baker Brandon Allen S. Basil	slimXX Baze	3:38
2.	"Wake + Bake"	Baker Harmony Samuels Edgar Etienne	H*Money Edgar "JV" Etienne	3:03
3.	"Go for Broke" (featuring James Arthur)	Baker Jessie Reyez James Arthur Andrew Harr Jermaine Jackson Andre Davidson Sean Davidson Alex Delicata	The Runners The Monarch Delicata	3:30
4.	"At My Best" (featuring Hailee Steinfeld)	Baker Edvard Førre Erfjord Benjamin Levin Henrik Michelsen Rachel Moulden Nathan Perez	Happy Perez	3:19
5.	"Kiss the Sky"	Baker B. Allen	slimXX	3:07
6.	"Golden God"	Baker B. Allen Basil Earl Johnson II	JP Did This 1 slimXX Baze	3:18
7.	"Trap Paris" (featuring Quavo and Ty Dolla $ign)	Baker Sonny Uwaezuoke Tyrone Griffin, Jr. Quavious Marshall	Sonny Digital	3:23
8.	"Moonwalkers" (featuring DubXX)	Baker Enoch Harris III Eric Allen	Lil Rich	3:05
9.	"Can't Walk"	Baker Samuels Etiene	H*Money JV MGK (add.)	3:05
10.	"Bad Things" (with Camila Cabello)	Baker Camila Cabello Madison Love Tony Scalzo Joe Khajadourian Alex Schwartz	The Futuristics	3:59
11.	"Rehab"	Baker Nico Sereba Vincent Dery Samuels Etiene	H*Money JV MGK (add.)	4:26
12.	"Let You Go"	Baker B. Allen Basil Jesse Shatkin	Shatkin MGK (co.) slimXX (co.) Baze (co.)	3:05
13.	"27"	Baker B. Allen Basil	slimXX Baze MGK	4:58
Total length:				45:56[4]

Reissue bonus track

No.	Title	Writer(s)	Producer(s)	Length
14.	"The Break Up"	Baker Patterson Allen Wells Cook	Music MajorX Remy	3:20
15.	"Habits"	Baker R. Eadeh Basil AJ Tyus	Ramibeatz Baze	3:20

Charts

Weekly charts Chart (2017) Peak position Australian Albums (ARIA)[22] 37 Austrian Albums (Ö3 Austria)[23] 36 Belgian Albums (Ultratop Flanders)[24] 77 Belgian Albums (Ultratop Wallonia)[25] 176 Canadian Albums (Billboard)[26] 6 Czech Albums (ČNS IFPI)[27] 12 Dutch Albums (Album Top 100)[28] 58 Finnish Albums (Suomen virallinen lista)[29] 37 French Albums (SNEP)[30] 151 German Albums (Offizielle Top 100)[31] 43 Irish Albums (IRMA)[32] 52 New Zealand Albums (RMNZ)[33] 26 Norwegian Albums (VG-lista)[34] 29 Scottish Albums (OCC)[35] 35 Swiss Albums (Schweizer Hitparade)[36] 28 UK Albums (OCC)[37] 37 US Billboard 200[38] 8 US Top R&B/Hip-Hop Albums (Billboard)[39] 3

Year-end charts Chart (2017) Position US Top R&B/Hip-Hop Albums (Billboard)[40] 79

Certifications

Region	Certification	Certified units/sales
United States (RIAA)[41]	Gold	500,000^^
^*sales figures based on certification alone ^^shipments figures based on certification alone

References

1. Gamboa, Glen. "'Bloom' review". newsday. Retrieved 12 May 2017.
2. "Machine Gun Kelly gets extremely emo on new song". cleveland.com. Retrieved 12 May 2017.
3. Smith, Troy. "In full Bloom: How Machine Gun Kelly became Cleveland's biggest rock star". cleveland. Retrieved 12 May 2017.
4. "bloom by Machine Gun Kelly on Apple Music". iTunes Store. Retrieved 14 April 2017.
5. "Machine Gun Kelly Announces New Album "Bloom" Release Date, Artwork". Hot New HipHop. Retrieved 6 April 2017.
6. "MACHINE GUN KELLY ANNOUNCES NEW ALBUM 'BLOOM'". Rap-Up. Retrieved 6 April 2017.
7. "Machine Gun Kelly – Chart history (Billboard Hot 100)". Billboard. Retrieved 30 November 2016.
8. "Hear Machine Gun Kelly, Quavo, Ty Dolla $ign's New Song". Rolling Stone. Retrieved 14 April 2017.
9. "Trap Paris - Single". Retrieved 15 May 2017.
10. "Machine Gun Kelly - Trap Paris ft. Quavo, Ty Dolla $ign". Retrieved 9 June 2017.
11. "Top 40/M Future Releases". All Access. Archived from the original on 13 June 2017.
12. "Machine Gun Kelly Explores Relationship's End in 'The Break Up' Video". Rollingstone.com.
13. "Machine Gun Kelly Reflects on His Career & Mortality in '27' Video: Watch". Billboard.
14. Caulfield, Keith (21 May 2017). "Harry Styles Debuts at No. 1 on Billboard 200 Albums Chart". Billboard. Retrieved 22 May 2017.
15. "ALBUM SALES (week 21, 2017): Kendrick Lamar, Drake, Bruno Mars, Migos & more! - Fresh: Hip-Hop & R&B". Freshhiphoprnb.com. 27 May 2017. Retrieved 8 October 2017.
16. "ALBUM SALES (week 22, 2017): Bryson Tiller, Lil Yachty, Gucci Mane, Kendrick Lamar & more! - Fresh: Hip-Hop & R&B". Freshhiphoprnb.com. 3 June 2017. Retrieved 8 October 2017.
17. "Bloom Reviews, Ratings, Credits, and More at Metacritic". Metacritic. Retrieved 30 March 2018.
18. Yeung, Neil (12 May 2017). "AllMusic Review by Neil Z. Yeung". AllMusic. Retrieved 30 March 2018.
19. LeRoy, Dan (11 May 2017). "Machine Gun Kelly bloom". Alternative Press. Retrieved 30 March 2018.
20. McKrell, Aaron (17 May 2017). "Review: "bloom" Harvests Machine Gun Kelly's Best Work To Date". HipHopDX. Retrieved 30 March 2018.
21. "Machine Gun Kelly Thrives on Blooom Album". XXL. 19 May 2017. Retrieved 30 March 2018.
22. "Australiancharts.com – Machine Gun Kelly – Bloom". Hung Medien. Retrieved May 20, 2017.
23. "Austriancharts.at – Machine Gun Kelly – Bloom" (in German). Hung Medien. Retrieved May 25, 2017.
24. "Ultratop.be – Machine Gun Kelly – Bloom" (in Dutch). Hung Medien. Retrieved May 19, 2017.
25. "Ultratop.be – Machine Gun Kelly – Bloom" (in French). Hung Medien. Retrieved May 27, 2017.
26. "Machine Gun Kelly Chart History (Canadian Albums)". Billboard. Retrieved May 23, 2017.
27. "Czech Albums – Top 100". ČNS IFPI. Note: On the chart page, select 201720 on the field besides the word "Zobrazit", and then click over the word to retrieve the correct chart data. Retrieved May 23, 2017.
28. "Dutchcharts.nl – Machine Gun Kelly – Bloom" (in Dutch). Hung Medien. Retrieved May 19, 2017.
29. "Machine Gun Kelly: Bloom" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved May 21, 2017.
30. "Le Top de la semaine : Top Albums – SNEP (Week 20, 2017)". Syndicat National de l'Édition Phonographique. Retrieved 23 May 2017.
31. "Offiziellecharts.de – Machine Gun Kelly – Bloom" (in German). GfK Entertainment Charts. Retrieved May 19, 2017.
32. "Irish-charts.com – Discography Machine Gun Kelly". Hung Medien. Retrieved May 20, 2017.
33. "Charts.nz – Machine Gun Kelly – Bloom". Hung Medien. Retrieved May 19, 2017.
34. "Norwegiancharts.com – Machine Gun Kelly – Bloom". Hung Medien. Retrieved May 20, 2017.
35. "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved May 20, 2017.
36. "Swisscharts.com – Machine Gun Kelly – Bloom". Hung Medien. Retrieved May 24, 2017.
37. "Official Albums Chart Top 100". Official Charts Company. Retrieved May 20, 2017.
38. "Machine Gun Kelly Chart History (Billboard 200)". Billboard. Retrieved May 23, 2017.
39. "Machine Gun Kelly Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved May 23, 2017.
40. "Top R&B/Hip-Hop Albums – Year-End 2017". Billboard. Retrieved 28 June 2020.
41. "American album certifications – Machine Gun Kelly – At My Best". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Album, then click SEARCH.