Blood (In This Moment song)

"Blood" is a song by American heavy metal band In This Moment. Released June 12, 2012, it is the first single released from their fourth studio album, Blood.[2]

"Blood"
Single by In This Moment
from the album Blood
ReleasedJune 12, 2012
Recorded2012
GenreNu metal[1]
Length3:27
LabelCentury Media Records
Songwriter(s)In This Moment
In This Moment singles chronology
"The Promise"
(2010)		 "Blood"
(2012)		 "Adrenalize"
(2013)

Track list

All lyrics are written by Maria Brink; all music is composed by In This Moment, Kevin Churko, Kane Churko.

No.TitleLength
1."Blood"3:27
Total length:3:27

About the song

'Blood' was one of the first two songs written for the upcoming album. It was written by bandmates Maria Brink and Chris Howorth along with longtime producer Kevin Churko and his son Kane. The song features Brink's intense vocals, heavy guitars and Electronica elements which gives the band a fresh new sound. The song first premiered live during their set on the Soundwave festival March 2, 2012. A stream of the studio version premiered in a Cage Match battle on WWBN on May 31, 2012.[3] The single was released to all digital retailers on June 12, 2012.

Music video

The music video was directed by Robert John Kley. A 1-minute teaser was released on the bands Facebook page on June 26, 2012 while the full video premiered on Loudwire July 10.[4] The video features a Snow White theme with Maria Brink singing while sitting on a throne surrounded by women wearing white masks. Each character in the video represents a different emotion. "The video is about showing the different sides of me. The vulnerable, scared side. The empowering “conquer all” side. The really feminine Aphrodite side." [5]

Personnel

Reception

The single peaked at #9 on the Billboard Mainstream Rock and Active Rock charts, and at #37 on Rock Songs, making this the first In This Moment single to chart on Billboard. Spencer Kaufman of Loudwire said the song is "a passionate track both musically and lyrically".[6]

Blood is also the best selling single of all-time for the band's label Century Media.[7] On March 29, 2017, the single was certified Gold by the Recording Industry Association of America (RIAA), moving 500,000 copies in the United States.[8]

Charts
Chart (2012) Peak
position
US Rock Songs (Billboard)[9] 37
US Mainstream Rock (Billboard)[10] 9
US Active Rock (Billboard)[11] 9
US Rock Airplay (Billboard)[12] 26
US Rock Digital Songs (Billboard)[13] 49
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References
  1. Teitalman, Bram (June 13, 2012). "If You Want Blood, In This Moment's Got It". Metal Insider. Disqus. Retrieved September 4, 2015.
  2. "In This Moment: 'Blood' Album Cover Artwork, Track Listing Unveiled". Blabbermouth.net. Roadrunner Records. June 18, 2012. Archived from the original on January 4, 2013. Retrieved June 18, 2012.
  3. "10 Years Vs. In This Moment – Cockfight". Banana1015.com. May 31, 2012.
  4. "In This Moment release teaser for upcoming 'Blood' video". loudwire.com. July 26, 2012.
  5. "Exclusive Interview: Maria Brink from In This Moment". rockconfidential.com. August 14, 2012. Archived from the original on August 17, 2012.
  6. "In This Moment, 'Blood' – Exclusive Video Premiere". loudwire.com. July 9, 2012. Retrieved August 14, 2012.
  7. "IN THIS MOMENT's 'Blood' Is Best-Selling Single Of All Time For CENTURY MEDIA RECORDS". Blabbermouth. July 9, 2012. Retrieved September 26, 2012.
  8. "Asking Alexandria and In This Moment Now Have Gold Singles In The U.S." Ultimate Guitar. April 7, 2017. Retrieved April 9, 2012.
  9. "Chart Highlights: Demi Lovato Leaps To No. 1 On Pop Songs". Billboard.com. Retrieved 2015-06-17.
  10. "Hot Mainstream Rock Tracks – Issue Date: 2012-11-10". Billboard. Prometheus Global Media. Retrieved November 1, 2012.
  11. "Active Rock – Issue Date: 2012-11-03". Billboard. Prometheus Global Media. Retrieved October 25, 2012.
  12. "In This Moment - Chart history". Billboard.com. Retrieved 2015-06-17.
  13. "In This Moment - Chart history". Billboard.com. Retrieved 2015-06-17.
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