Be Kind

"Be Kind" is a song by American producer Marshmello and singer Halsey. It was released as a single through Joytime Collective, Astralwerks,[1] and Capitol Records on May 1, 2020.[2] The song was commercially successful, peaking within the top-twenty in Australia, Belgium, Canada, Latvia, Lithuania, Malaysia, Scotland, and Singapore, as well as the top-forty in the Czech Republic, Estonia, Hungary, Ireland, the Netherlands, New Zealand, Norway, the United Kingdom, and in both Halsey and Marshmello's native, the United States.

"Be Kind"
Single by Marshmello and Halsey
from the EP Collabs
Released	May 1, 2020 (2020-05-01)
Genre	Synthpop
Length	2:52
Label	Joytime Collective Astralwerks Capitol
Songwriter(s)	Christopher Comstock Ashley Frangipane Miles Ale Amy Allen Freddy Wexler Gian Stone
Producer(s)	Marshmello Miles Ale Gian Stone
Marshmello singles chronology
"Been Thru This Before" (2020) "Be Kind" (2020) "Come & Go" (2020)
Halsey singles chronology
"The Other Girl" (2020) "Be Kind" (2020) "Life's a Mess" (2020)
Music video
"Be Kind" on YouTube

A remix of the song by fellow DJ Surf Mesa was released on June 17, 2020.[3] Another remix of the song by DJ Jacques Lu Cont was released on June 26, 2020. A third remix of the song by the DJ trio Joy Club was released on July 10, 2020. A fourth remix of the song by upcoming DJ BLVD. was released on the same day as the Joy Club remix for free download.

Background and promotion

Marshmello and Halsey indirectly came out announcing a collaboration on April 29, 2020, through their social media by posting a flower visual each and the caption "friday".[4][5] The two musicians went on to reveal the song title and cover art, a painting of a flower with a pink sticker, a day later through their social media.[6][7]

Composition

Musically, "Be Kind" is an "emotional" EDM[8] song that sees Marshmello and Halsey "[exploring] trust issues and [reinforcing] that it’s OK to be vulnerable with someone you love."[9] In terms of music notation, "Be Kind" was composed using ⁴
₄ common time in the key of E major, with a tempo of 94 beats per minute.[10] Halsey's vocal range spans from the low note F♯3 to the high note of C♯5.[10]

Music video

A music video was released on YouTube on June 28, 2020. It was directed by Hannah Lux Davis. The video begins with Halsey sitting in a chair and dancing around a large grey room. Later she appears dancing in a seemingly digital utopia full of flowers and sakura trees. At the end of the video, she awakens back in the grey room where she attempts to communicate with Marshmello, who is seen on a small screen directly in front of her. As of August 16, 2020, the video has over 31 million views. [11]

Personnel

Credits adapted from Tidal.[12]

• Marshmello – songwriting, composition, production, programming
• Ashley Frangipane – vocals, songwriting, composition
• Gian Stone – songwriting, composition, production, additional producer, programming
• Amy Allen – songwriting, composition
• Freddy Wexler – songwriting, composition
• Aria McKnight – A&R
• Jeremy Vuernick – A&R
• Elizabeth Isik – A&R administration
• Brandon Buttner – engineering, vocal production, studio personnel
• Michelle Mansini – master engineering, studio personnel
• John Hanes – mixing engineering, studio personnel
• Serban Ghenea – mixing, studio personnel

Charts

Chart (2020)	Peak position
Australia (ARIA)[13]	15
Austria (Ö3 Austria Top 40)[14]	33
Belgium (Ultratip Flanders)[15]	1
Belgium (Ultratip Wallonia)[16]	4
Brazil (Top 100 Brasil)[17]	53
Canada (Canadian Hot 100)[18]	18
Canada CHR/Top 40 (Billboard)[19]	10
Canada AC (Billboard)[20]	45
Canada Hot AC (Billboard)[21]	13
Czech Republic (Rádio Top 100)[22]	70
Czech Republic (Singles Digitál Top 100)[23]	34
Estonia (Eesti Ekspress)[24]	26
Germany (Official German Charts)[25]	54
Hungary (Rádiós Top 40)[26]	37
Hungary (Single Top 40)[27]	40
Hungary (Stream Top 40)[28]	22
Ireland (IRMA)[29]	22
Italy (FIMI)[30]	72
Japan (Japan Hot 100)[31]	74
Latvia (Latvijas Top 40)[32]	14
Lithuania (AGATA)[33]	19
Malaysia (RIM)[34]	4
Netherlands (Dutch Top 40)[35]	13
Netherlands (Single Top 100)[36]	34
New Zealand (Recorded Music NZ)[37]	32
Norway (VG-lista)[38]	29
Portugal (AFP)[39]	60
Romania (Airplay 100)[40]	45
Scotland (Official Charts Company)[41]	18
Singapore (RIAS)[42]	3
Slovakia (Rádio Top 100)[43]	39
Slovakia (Singles Digitál Top 100)[44]	45
Slovenia (SloTop50)[45]	30
Sweden (Sverigetopplistan)[46]	48
Switzerland (Schweizer Hitparade)[47]	46
UK Singles (Official Charts Company)[48]	33
US Billboard Hot 100[49]	29
US Adult Top 40 (Billboard)[50]	17
US Mainstream Top 40 (Billboard)[51]	15
US Rolling Stone Top 100[52]	22

Certifications

Region	Certification	Certified units/sales
Australia (ARIA)[53]	Gold	35,000
Canada (Music Canada)[54]	Platinum	80,000
^*sales figures based on certification alone ^^shipments figures based on certification alone

Release history

Region	Date	Format	Label	Ref.
Various	May 1, 2020	Digital download streaming	Joytime Collective Astralwerks Capitol	[2]
Australia		Contemporary hit radio	Capitol	[55]
United States	May 5, 2020		Astralwerks Capitol	[56]
Italy	May 8, 2020		Universal	[57]
United States	June 1, 2020	Hot/Modern/AC radio	Astralwerks Capitol	[58]

References

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3. "Be Kind (Surf Mesa Remix)". The360Mag. June 12, 2020. Retrieved July 29, 2020.
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9. Spanos, Brittany; Legaspi, Althea (May 1, 2020). "Marshmello Recruits Halsey for Reassuring New Song 'Be Kind'". Rolling Stone. Retrieved May 1, 2020.
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