Bareezé

Bareezé is a Pakistani high-end fashion retailer which is based in Lahore, Pakistan.[2] It has its operations in Malaysia, United Arab Emirates, and the United Kingdom. It was founded by Pakistani fashion designer and philanthropist Seema Aziz.[1]

Bareezé
IndustryFashion high-end retailer
Founded1985 (1985)
FoundersSeema Aziz[1]
Hamid Zaman
HeadquartersLahore, Pakistan
Number of locations
450 (2016)[1]
Number of employees
5000 (2010)
ParentSefam (Pvt.) Ltd

History

Founded in 1985 in Lahore by Seema Aziz.[2] Its parent company is Sefam (Pvt.) Ltd.

Brands
  • Chinyere[3]
  • Kayseria
  • Leisure Club
  • Minnie Minors (for children)
  • Super Squad
  • Rang Ja
  • Bareeze Man
  • Working Woman
  • Shahnameh
  • Bareeze Home Expressions
  • Mom 2 B (closed)
  • Urban Culture (closed)

Network

Bareezé has 90 shops in Pakistan and four other countries: India, Malaysia, United Arab Emirates and United Kingdom. It also has a network of franchises. The company has nearly 5000 employees.[2]

Council of Business Leaders

Bareezé co-founder Seema Aziz was chosen as a member to be on the Council of Business Leaders formed by the Prime Minister of Pakistan, Imran Khan in October 2018.[4]

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References
  1. "Why Pakistan's most successful businesswoman should be celebrated". The Spectator. January 16, 2016.
  2. Fashioning A New Future For Pakistan, Elmira Bayrasli, Forbes.com website, 23 November 2010. Retrieved 8 May 2019
  3. Twirling, swirling on the ramp Dawn (newspaper), Published 30 January 2011, Retrieved 8 May 2019
  4. PM (Prime Minister) forms Council of Business Leaders Dawn (newspaper), Published 5 October 2018, Retrieved 8 May 2019
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