Bani, Bani, Bani

"Bani, Bani, Bani" (Money, Money, Money) is a single by Romanian hip hop group B.U.G. Mafia, featuring vocals from Michel Kotcha. The song, produced by group member Tataee and mixed by longtime collaborator Cristi Dobrică, was released as a stand-alone digital download single on April 24, 2017 by Casa Productions in Romania. The song examines the problematic relationships which spawn from financial difficulties, while also reflecting on the group's past and future prospects. The song's accompanying music video, directed by Alin Surdu, depicts a number of fictitious characters experiencing a stylized struggle for fiscal comfort, while also featuring the members of the group and singer Michel Kotcha performing their verses and chorus, respectively.[1][2][3]

"Bani, Bani, Bani"
Single by B.U.G. Mafia featuring Michel Kotcha
ReleasedApril 24, 2017
Recorded2016
Ines Sound & Video
(Bucharest, Romania)
GenreHip hop
Length4:22
Label
  • Casa Productions
Songwriter(s)
  • Vlad Irimia
  • Dragoș Vlad-Neagu
  • Alin Demeter
Producer(s)
B.U.G. Mafia singles chronology
"Ulei și apă"
(2016)		 "Bani, Bani, Bani"
(2017)
Music video
"Bani, Bani, Bani" on YouTube

Background

The group first mentioned the song following the release of their 2016 single, Pe Coastă (Coastin'), the first of a three-single series planned for release during the second half of 2016. The song's instrumental was played during a behind the scenes video shot by the group during their New Year rehearsal sessions and was later announced as a stand-alone single to be released with a music video in 2017.[4] Preceding the single's release, a randomly chosen fan who had won a contest was invited to attend a private listening session with the band's members at the Ines Sound & Video studios in Bucharest, where the track was recorded and produced.[5]

Composition

The song is produced by group founder and producer Tataee and features contributions from guitarist Nicu Patoi. Longtime B.U.G. Mafia collaborator Cristi Dobrică mixed and mastered the song, while former Vocea României contestant Michel Kotcha is featured on the chorus. As in many other B.U.G. Mafia releases, bandmates Caddillac and Uzzi receive co-writing credit, having worked on their verses, respectively. Musically, the song is an uptempo, R&B-influenced tune, featuring a powerful bassline, 808 drums and a rhythm guitar running throughout it. Lyrically, the song explores the group's somewhat tumultuous and ambivalent relationship with wealth and the influence and impact their long-running public social status has had on them, while reflecting on their modest beginnings in the Romanian music industry in the early 1990s and celebrating their lack of compromise in their financial and artistic ventures.[6]

Music video

The group announced the music video on Facebook on April 6, 2017, following the wrapping of the shooting in Bucharest.[7] Directed by Alin Surdu, it was released simultaneously with the music download on April 24, 2017. The video was shot in black and white entirely and features the group and singer Michel Kotcha performing their parts of the song, while also depicting various fictitious characters, portrayed by actors Andrei Runcanu, Mădălina Craiu, and various other extras, struggling to achieve and maintain their financial status. The story for the video was conceived by group member Uzzi, who then collaborated with Tataee, who also served as an executive producer for the video, and Caddillac, to write a more detailed outline.[6]

Track listing
Digital download
No.TitleLength
1."Bani, Bani, Bani (feat. Michel Kotcha)"4:22
gollark: Warning: gollark is not responsible for social, physical, mental or legal damage due to use of gollark-derived statements. gollark-derived statements have no warranty to the extent permitted by applicable law.
gollark: Other sentences you could include:- "I will be there; I cannot be stopped; my presence is utterly inevitable."- "I await our meeting with interest."- "It is already too late."
gollark: "Dear apioform,Yes, this time works for me.Yours sincerely, wico979"
gollark: ↓ gollark
gollark: ↓ palaiologos

References
  1. "B.U.G. Mafia - Bani, Bani, Bani (feat. Michel Kotcha)". B.U.G. Mafia. April 24, 2017. Retrieved April 24, 2017.
  2. "Băieţii de la B.U.G. Mafia revin cu piesă nouă! Ascultă şi tu Bani, bani, bani". Antena 1. April 24, 2017. Retrieved April 24, 2017.
  3. "B.U.G. Mafia - Bani, Bani, Bani (feat. Michel Kotcha) (Videoclip)". Pro FM Sound. April 25, 2017. Retrieved April 25, 2017.
  4. "A rehearsal video released by the group before their New Year's Eve concerts". B.U.G. Mafia. December 29, 2016. Retrieved April 24, 2017.
  5. "A behind the scenes video released by the group depicting their experience of playing Bani,Bani, Bani for a fan". B.U.G. Mafia. April 21, 2017. Retrieved April 25, 2017.
  6. Arvunescu, Victor (April 25, 2017). "B.U.G. Mafia a lansat piesa, "Bani, Bani, Bani", cu Michel Kotcha: "Alegem să intrăm în această cursă, în loc să ne concentrăm pe lucrurile care contează"". Entertainment/Muzică. Adevarul. Retrieved April 25, 2017.
  7. "A photograph from the set of Bani, Bani, Bani with the group announcing the filming had wrapped". B.U.G. Mafia. April 6, 2017. Retrieved April 24, 2017.
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