Bacardi Breezer
Bacardi Breezer, Breezer for short, is fruit-based with 2.4% alcohol in Australia, 5.0% in Canada, 4.0% in Denmark and 4.8% in India. It comes in a variety of fruit flavours: lemon, peach, pineapple, apple, ruby grapefruit, lime, orange, blackberry, watermelon, cranberry, coconut, raspberry, blueberry, pomegranate, suar, strawberry, and mango, and it is also available in chocolate flavour. A number of the flavours are available in the Half Sugar range.
The drink is particularly popular in India, Europe, Israel, Canada and Australia, and is also available in China. In India, Bacardi Breezer was the first entrant in the ready to drink category and is currently the market leader in its segment. In Thailand Breezers are actually wine coolers but still give the appearance that they contain fruits.
In the UK, the Bacardi Breezer was launched in 1993 and became one of the most popular alcopops, particularly in the 1990s and 2000s.[1][2]
A new fruit wine-based variant has been released, called Breezer Spritzed. The new variant has been accepted very well in the market.
References
- Rohrer, Finlo; Castella, Tom de (2013-07-31). "The quiet death of the alcopop". BBC News. Retrieved 2020-08-03.
- Brassington, Frances; Pettitt, Stephen (2006). Principles of Marketing. Financial Times Prentice Hall. ISBN 978-0-273-69559-2.
