Ava (company)

Ava is a medical technology company that developed the Ava bracelet, a wearable fertility tracker.[1][2] The Ava bracelet was the first fertility-tracking wearable device.[3]

Ava (company)
Private company
Headquarters
Zurich, San Francisco
Key people
  • Lea Von Bidder (co-founder and President), Pascal Koenig (co-founder and CEO) and Peter Stein (co-founder)
Websiteavawomen.com

The device tracks women’s cycles by measuring the wearer’s temperature, heart rate, heat loss and other conditions. Data collected from the bracelet is displayed on an app, and intended to help women manage their reproductive health including preventing pregnancy, conceiving, and tracking health during pregnancy or menopause.[4][5]

The company was founded in Zurich, Switzerland by Lea Von Bidder, Pascal Koenig and Peter Stein.[5] In September 2015, the company took part in TechCrunch’s Startup Battlefield.[6] In November 2015, Ava raised a $2.6 million funding round led by Swisscom and ZKB.[7] In 2016, the Ava bracelet was approved as a Class One medical device by the FDA.[7] The company began shipping the Ava bracelet to customers in July 2016.[7][8]

In November 2016, the company raised a $9.7 million Series A funding round.[6] In May 2018, the company announced it had raised $30 million in a series B funding round.[4]

In 2018, co-founder Lea von Bidder stated that at least 1,000 women had given birth after using the Ava bracelet since 2016.[2]

In 2019, actress Claire Holt became a brand ambassador for the company.[9]

References
  1. Hinchliffe, Emma. "The next frontier in wearables is helping couples conceive". Mashable. Retrieved 2019-05-03.
  2. Morrissey, Janet (2018-08-27). "Women Struggling to Get Pregnant Turn to Fertility Apps". The New York Times. ISSN 0362-4331. Retrieved 2019-05-03.
  3. Decker, Vivienne. "26-Year-Old CEO Lea von Bidder Launches Ava, The First Fertility Tracking Sensor Bracelet". Forbes. Retrieved 2019-05-03.
  4. Raphael, Rina (2018-05-30). "Fertility tracker Ava just announced a significant round of funding". Fast Company. Retrieved 2019-05-10.
  5. "Ava Is A Bracelet That Aims To Predict The Most Likely Days For Women To Get Pregnant". TechCrunch. Retrieved 2019-05-10.
  6. "Ava, the fertility wearable, raises $9.7M to help families conceive". TechCrunch. Retrieved 2019-05-10.
  7. "Ava launches a wearable to help couples conceive". TechCrunch. Retrieved 2019-05-03.
  8. Rhodes, Samantha. "Meet Ava, the wearable that helps couples get pregnant". CNET. Retrieved 2019-05-03.
  9. Draper, Sam (2018-12-19). "Ava Fertility Tracker to Partners with Claire Holt to Promote Fertility, Pregnancy Awareness". Wearable Technologies. Retrieved 2019-05-23.
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