Aute Cuture

"Aute Cuture" (misspelt French for "high fashion") is a song by Spanish singer and songwriter Rosalía. It was released as a single on 30 May 2019 through Sony Music as the second single of her upcoming third studio album. The song debuted atop the Spanish charts, becoming her third number-one single and second consecutive number-one debut. It received a nomination for Record of the Year at the 20th Latin Grammy Awards.

"Aute Cuture"
Single by Rosalía
LanguageSpanish
English title"High Fashion"
Released30 May 2019 (2019-05-30)
RecordedNovember 28, 2017
GenrePop[1]
Length2:27
LabelSony
Songwriter(s)
Producer(s)
Rosalía singles chronology
"Barefoot in the Park"
(2019)		 "Aute Cuture"
(2019)		 "Milionària"
(2019)
Music video
"Aute Cuture" on YouTube

Background

Rosalia sang the song for the first time in June 2018 when she was part of the Sónar music festival held in Barcelona.[2] On 28 May 2019, Rosalía announced the release of the song and posted a preview of the video on her social media.[3][4] In a statement, Rosalía said that she began making the song's beats in November 2017 with close friend and producer El Guincho. She also stated that she wrote the song before she embarked on the El Mal Querer Tour and that she would take enough time to release the best video to suit the song.[5] The release of song and video marked the one year anniversary of the release of her single "Malamente".[6]

Critical reception

In a positive review, Matthew Ismael Ruiz of Pitchfork noted that the song "may be a tongue-in-cheek ode to high fashion that name-checks Valentino and the Hamptons, yet the intentional misspelling of haute couture betrays a mocking tone."[1] Forbes' Jeff Benjamin called the song's name "a tongue-in-cheek take on 'haute couture,' implying a mocking tone to hipster and high-brow fashion", and stated that "amid the cultural critiques, there's fun and easy sing-along moments throughout the track too".[7]

Music video

A music video for "Aute Cuture" was released through Rosalía's YouTube channel on 30 May 2019. It was directed by Bradley & Pablo while story writing was managed by Rosalía and Pili.[5] It features Rosalía and a group of women as members of the "Mystic Beauty Gang". They are seen opening and running a salon that is "dedicated to baroque, sculptural manicures", according to Rolling Stone.[8] Furthermore, the video is described as a "celebration of hard-edged feminity".[8] Sydney Gore of Highsnobiety described the visuals as "a full-on cinematic experience".[9]

Personnel

Credits adapted from Tidal.[10]

Charts

Certifications
Region CertificationCertified units/sales
Spain (PROMUSICAE)[15] Platinum 40,000

^shipments figures based on certification alone

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References
  1. Ruiz, Matthew Ismael (30 May 2019). "Rosalía "Aute Cuture"". Pitchfork. Retrieved 31 May 2019.
  2. Hidalgo, Luis (2018-06-16). "Rosalía echa a volar en el Sónar". El País (in Spanish). ISSN 1134-6582. Retrieved 2019-06-01.
  3. "estáis ready????? AUTE CUTURE 💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼💅🏼 30/5". Retrieved 31 May 2019 – via Instagram.
  4. Kenneally, Cerys (28 May 2019). "Rosalía announces new single "AUTE CUTURE"". The Line of Best Fit. Retrieved 31 May 2019.
  5. Fernandez, Suzette (30 May 2019). "Rosalía Enjoys the Height Of Glamour in 'Aute Cuture' Video: Watch". Billboard. Retrieved 31 May 2019.
  6. Gottsegen, Will (30 May 2019). "Video: Rosalía – "Aute Cuture"". Spin. Retrieved 31 May 2019.
  7. Benjamin, Jeff (31 May 2019). "Rosalía Takes One Step Closer To Pop Prominence With 'Aute Cuture'". Forbes. Retrieved 11 June 2019.
  8. Herrera, Isabelia (30 May 2019). "Rosalía Debuts Otherworldly New Video for 'Aute Cuture'". Rolling Stone. Retrieved 31 May 2019.
  9. Gore, Sydney (30 May 2019). "ROSALÍA Completely Nails Her Form in "Aute Cuture"". Highsnobiety. Retrieved 31 May 2019.
  10. "Aute Cuture / Rosalía – Tidal". Tidal. Retrieved 31 May 2019.
  11. "Ultratop.be – Rosalía – Aute cuture" (in Dutch). Ultratip. Retrieved 11 July 2019.
  12. "Top 100 Canciones: Semana 23". Productores de Música de España. Retrieved 12 June 2019.
  13. "Rosalia Chart History (Hot Latin Songs)". Billboard. Retrieved 12 June 2019.
  14. "Top AFP - Audiogest - Top 3000 Singles + EPs Digitais" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved 11 August 2020.
  15. "Aute Cuture – Rosalía". Productores de Música de España. Retrieved 13 August 2019.
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