Audiobrain

Audiobrain is a sonic branding firm based in New York City.

Audiobrain
IndustrySonic branding
Founded2003
FounderAudrey Arbeeny
Headquarters
New York City
Websiteaudiobrain.com

History

Audiobrain was founded in 2003.

Audrey Arbeeny, Audiobrain’s Owner, Founder and Executive Producer, currently teaches Sonic Branding at New York's Pratt Institute.[1]

Projects

Notable projects of Audiobrain’s include the sonic branding for Microsoft’s Xbox 360 (including the sound logo and user interface sounds),[2] sonic branding for author David Meerman Scott’s World Wide Rave,[3] Virgin Mobile USA’s product sonification,[4] and Major League Soccer's Official Anthem.[5]

Audiobrain also serves as Music Supervisors for NBC Sports and Olympics,[6] and received an Emmy Award for their work on the NBC Beijing Olympics Broadcast.[7]

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References
  1. Audiobrain's Audrey Arbeeny Receives Emmy Nomination Archived May 28, 2010, at the Wayback Machine. Pratt Institute Blog. Retrieved 2010-10-19
  2. New Media: Sonic Branding Firms Get Increase in Sales Volume. Brandweek. Retrieved 2010-10-19.
  3. How will YOU create a World Wide Rave? WebIncNow. Retrieved 2010-10-19.
  4. Companies Seek Signature Sound. Variety. Retrieved 2010-10-19.
  5. Official Theme: Processional Anthem, Choral Version. Amazon.com. Retrieved 2010-10-19.
  6. Audiobrain Meets NBC: Creating Music for the Beijing Olympics Fast Company. Retrieved 2010-10-19.
  7. July 2009 Member News Archived February 15, 2011, at the Wayback Machine. DMI Member Resources. Retrieved 2010-10-19.


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