Asuravadham

Asuravadham (transl. demon vanquishing) is a 2018 Indian Tamil-language action drama film written and directed by Maruthupandian, and produced by Leela Lalitkumar. It is based on rural areas. Govind Menon scored the music to the film and cinematography is handled by S.R Kathiir. The film was earlier scheduled to have its theatrical release on 13 April 2018 coinciding with Puthandu, but was postponed to 29 June 2018 due to Kollywood strike which resulted in a standoff between Nadigar Sangam and Digital Service Providers on the increase of VPF charges.[1] The film had its theatrical release on 29 June and received mixed reviews from critics and audience and emerged as an average hit.[2][3][4][5][6]

Asuravadham
Theatrical release poster
Directed byMaruthupandian
Produced byLeela Lalitkumar
Screenplay byMaruthupandian
StarringSasikumar
Nandita Swetha
Music byGovind Menon
CinematographyS. R. Kathir
Edited byR. Govindaraj
Production
company
Seven Screen Studios
Release date
  • 29 June 2018 (2018-06-29)
Running time
122 minutes
CountryIndia
LanguageTamil

Cast

Production

After the release of Kodiveeran in November 2017, Sasikumar announced his next project with director Maruthupandian who made his directorial debut in the 2015 film Chennai Ungalai Anbudan Varaverkirathu with the film titled as Asuravadham.[7][8] Sasikumar chose to work with the director Maruthupandian while he was busy during shooting for his upcoming releases including Nadodigal 2, a sequel to the 2009 film Nadodigal.[9] The film was shot in areas including Dindigul and Kodaikanal.[10] The film also roped in Vasumitra, a poet turned actor who was known for his role in the film Kidaari.[11] The project was wrapped up in February 2018 with 40 days of shooting while Sasikumar opted to work for Nadodigal 2 soon after wrapping up the shoot and the venture initially announced its release on 13 April 2018 but the release was delayed due to the Kollywood strike led by the Nadigar Sangam.[12][13][14]

The official single titled Rattha Araathi was released by Nadodigal director Samuthirakani.[15] The teaser of the film was officially released by popular director turned producer Gautham Menon and the trailer of the film was released on 15 March 2018 by Vijay Sethupathi with both teaser and trailer of the film received positive reviews from the audience.[16][17]

Home media

The satellite rights of the film were sold out to Sun TV.[18]

Release

Tamil Nadu theatrical rights of the film were sold for ₹6.5 crore.[19] The film had its theatrical release on 29 June 2018 and received mixed reviews from the audience.[20] The film was appreciated for portraying a suspense thriller gripping story during the first half of the film.[21] But the film was criticised for not showcasing a perfect climax in the end which resulted in mixed reactions from audience.[22][23]

Controversy

The Cinematographer of the film S R Kathiir who was lauded for his cinematography was also accused by the production group of the film for handling the direction of the second portion of the movie instead of Director Maruthupandian who was a friend of him, which caused the movie to be flopped in the box office.[24]

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References
  1. "'Asuravadham': The Sasikumar starrer gets a release date - Times of India". The Times of India. Retrieved 23 June 2018.
  2. Asuravadham Movie Review {3/5}: If the film finally feels a little underwhelming, it is only because the initial portions are terrific, retrieved 29 June 2018
  3. "Asuravadham Movie Public Opinion". PakkaTv. 30 June 2018.
  4. "Asuravadham Movie Review". PakkaTv. 30 June 2018.
  5. "Asuravadham Movie Review by Praveena". PakkaTv. 30 June 2018.
  6. "அசுரவதம் வெற்றி பெறாமல் போனது ஏன்?". Dinamalar. Retrieved 5 July 2018.
  7. "Sasikumar gets a stunning title for his next film! - Tamil Movie News - IndiaGlitz.com". IndiaGlitz.com. Retrieved 19 June 2018.
  8. "சசிகுமார் நடிக்கும் 'அசுர வதம்'". tamil.indianexpress.com (in Tamil). 21 November 2017. Retrieved 19 June 2018.
  9. "One more announcement from Sasikumar's Asura Vadham". Top 10 Cinema. 14 March 2018. Retrieved 19 June 2018.
  10. "I had a great experience working for Asura Vadham: Nandita - Times of India". The Times of India. Retrieved 19 June 2018.
  11. "Was quite difficult shooting in Kodaikanal: Sasikumar - Times of India". The Times of India. Retrieved 19 June 2018.
  12. "Sasikumar Wraps Up Asura Vadham". Desimartini. 3 February 2018. Retrieved 19 June 2018.
  13. Newstoday. "'Asuravadham' trailer 15 March - News Today". News Today. Archived from the original on 23 June 2018. Retrieved 23 June 2018.
  14. "Shoot of Sasikumar's rural action drama 'Asuravadham' wrapped up". The News Minute. 2 February 2018. Retrieved 23 June 2018.
  15. "சமுத்திரக்கனி வெளியிட்ட சசிகுமாரின் அசுரவதம் படத்தின் "ரத்த ஆராத்தி" சிங்கிள் பாடல் லிரிக் வீடியோ ! - Cinemapettai". Cinemapettai. 18 June 2018. Retrieved 23 June 2018.
  16. "பிரபல இயக்குனருக்காக களமிறங்கும் மக்கள் செல்வன்" (in Tamil). Archived from the original on 23 June 2018. Retrieved 23 June 2018.
  17. "Asuravadham trailer: A gripping, well-cut peek into Sasikumar's revenge story". The Indian Express. 15 March 2018. Retrieved 23 June 2018.
  18. "சன் தொலைக்காட்சிக்கு விற்கப்பட்ட சசிகுமாரின் 'அசுரவதம்' - NDTV Tamil Cinema". NDTV Tamil Cinema (in Tamil). 15 June 2018. Retrieved 23 June 2018.
  19. "Asuravadham TN theatrical rights".
  20. "அசுரவதம் - விமர்சனம் {1.5/5} : அசுரவதம் - பேரதிர்ச்சி - Asuravadham". cinema.dinamalar.com. Retrieved 5 July 2018.
  21. "அசுரவதம்- திரை விமர்சனம்". இந்து தமிழ் திசை (in Tamil). Retrieved 5 July 2018.
  22. "சினிமா விமர்சனம்: அசுரவதம்". BBC News தமிழ். 29 June 2018. Retrieved 5 July 2018.
  23. "'Asuravadham' review: A revenge drama with a gripping first half". The News Minute. 29 June 2018. Retrieved 5 July 2018.
  24. "ஒரே நேரத்தில் ஒளிப்பதிவாளர் எஸ்.ஆர் கதிரை சூழ்ந்த பாராட்டும் சர்ச்சையும் - CineReporters". - CineReporters (in Tamil). 2 July 2018. Retrieved 5 July 2018.
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