Amart Sports

Amart Sports was an Australian sports equipment and related apparel chain, part of the Super Retail Group who also owned Rebel Sport, Supercheap Auto and many other brands.[1]

Amart Sports
IndustryRetail
Founded1976 (1976) in Underwood, Queensland, Australia
Defunct2017
HeadquartersLidcombe, New South Wales,
Australia
ProductsSporting goods
OwnerSuper Retail Group
Websitewww.rebelsport.com.au

History

Amart Sports was founded in 1976 with the first store located in Underwood, Queensland.[2] Since then Amart Sports expanded throughout Australia to over 60 stores - mainly in homemaker destination centres across Queensland, Victoria, South Australia, New South Wales and Western Australia.[3]

Super Retail Group, who also operates Rebel Sport, acquired the Amart Sports business in November 2011.

On 24 July 2017, Super Retail Group made the announcement that all Amart Sports stores will be rebranded to Rebel stores by 31 October 2017, expanding the Rebel brand's national footprint to almost 160 stores in Australia. The Amart Sports brand was officially discontinued as of 1 November 2017.[4]

gollark: I don't know.
gollark: Maybe rename it, that's non-obvious.
gollark: What's "exposures"? Publicness levels?
gollark: Actually, the casing is !!INCONSISTENT!!.
gollark: Why is Me uppercased?

References
  1. "Our Brands - Super Retail Group". www.superretailgroup.com.au. Retrieved 2 June 2016.
  2. "About Amart Sports". www.amartsports.com.au. Retrieved 2 June 2016.
  3. "Amart Sports - Super Retail Group". www.superretailgroup.com.au. Archived from the original on 7 June 2016. Retrieved 2 June 2016.
  4. "Super Retail Group provides update on Sports Division brand portfolio" (PDF). 24 July 2017. Retrieved 10 December 2017.
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