Allrecipes.com

Allrecipes.com, Inc. is a food-focused online social networking service headquartered in Seattle, Washington. The company was founded by fellow University of Washington archaeology graduate students Tim Hunt, Carl Lipo, Mark Madsen, and David Quinn.

Allrecipes.com
Type of site
Recipe
Available inMultilingual (3)
OwnerMeredith Corporation
URLallrecipes.com
Alexa rank 701 (February 2018)[1]
CommercialYes
Launched1997[2]

History

Allrecipes.com was founded in 1997 after co-founder Hunt had trouble finding his favorite cookie recipe on the Internet. The recipe sharing and cooking community website began as an offshoot of one of Seattle's first web companies, Emergent Media. The company's original website was CookieRecipe.com. After Cookierecipe came Cakerecipe.com, Chickenrecipe.com, Pierecipe.com, Beefrecipe.com. After launching 38 different domains, the company consolidated all its websites into Allrecipes.com.[3][4][5]

The core of the small founding team consisted of Yann Oehl, Kala Kushnik, Ursula Dalzell, and Sydny Carter. In 1999 Allrecipes.com hired Bill Moore, a former Starbucks executive, as its CEO. In 2006 Reader's Digest purchased of Allrecipes.com for $66 million.[4]

Reader's Digest sold the company to the Meredith Corporation in 2012 for $175 million.[6]

Website

The recipes on the website are posted by members of the Allrecipes.com community, and then copyedited by staff. Members of the community can also rate and review recipes, as well as add photos of the finished dish. Recipes are categorized by season, type (such as appetizer or dessert), and ingredients. Search functionality supports requiring and excluding specific ingredients. Other categories include methods (such as grilling or baking), occasions, and cooking style. There is support for finding meal ideas for specific holidays.[7]

Allrecipes.com is available for iPhone,[8] iPad, Windows Phone, and Android[9] users. Allrecipes.com's app for smartphones, Dinner Spinner, allows users to access the site and its user-uploaded content while on the go. In 2011 Alison Sherwood of the Milwaukee Journal Sentinel rated the site as one of her "five favorite food apps."[10] The app allows users to search recipes and include specifications in their search (such as type of meal, nutrition, key ingredients, and time needed to prepare the dish). Recipes can be saved and easily shared on Twitter and Facebook.[11]

In September 2015 Allrecipes.com launched a revamped website as part of a broader transformation into a social networking service for food lovers.[12][3] The September 2015 website relaunch was met with broad criticism with the most common grievance being the perceived decrease in usability. [13]

Meredith closed 14 international Allrecipes domains October 16, 2018.

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References
  1. "Allrecipes.com Site Info". Alexa Internet. Retrieved 4 February 2014.
  2. "bFeedme / Recipe Site". bfeedme.com. Retrieved 2011-09-27.
  3. Demmitt, Jacob (September 1, 2015). "After 18 years, Allrecipes reinvents itself as 'food-centric social network'". GeekWire.
  4. Dudley, Brier (March 31, 2006). "Allrecipes.com sold for $66 million". The Seattle Times.
  5. Steven Groves.com (April 13, 2010). "Esmee Williams, Allrecipies, Podcast Transcript". Scribed.com (Podcast).
  6. "Meredith Completes Acquisition of Allrecipes.com From Reader's Digest" (Press release). Meredith Corporation. March 1, 2012.
  7. "How AllRecipes.com Recipe Site". Allrecipes.com. Retrieved 2011-10-01.
  8. Broida, Rick. "5 killer iPhone apps for foodies". cnet.com. Archived from the original on 1 November 2011. Retrieved 4 October 2011.
  9. Samue, Elias. "Top 20 Apps That Make Motorola Droid Bionic a Money-Saving Machine". International Business Times. Retrieved 4 October 2011.
  10. "Recipe Site". Milwaukee-Wisconsin Journal Sentinel. Archived from the original on January 31, 2011. Retrieved 2011-10-04.
  11. "allrecipes.com / Recipe Site". allrecipes.com. Archived from the original on 2013-09-22. Retrieved 2011-10-04.
  12. Ember, Sydney (September 1, 2015). "With Technology, Avoiding Both Ads and the Blockers". The New York Times.
  13. o'brien, mike (October 5, 2015). "Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign". ClickZ.com.
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