Alert (gum)

Alert is an energy caffeine gum produced by the Wrigley's company that entered the U.S. market in April 2013.

Sales and marketing

Sales are aimed at adults 25 and older who want a portable energy product. An eight-piece pack of Alert retails for $2.99 (U.S.).[1][2]

Taste

The gum is remarkable for a bitter, medicinal taste.[3]

Caffeine

According to the company, one piece of gum contains the same amount of caffeine as half a cup of coffee, which is about 40 milligrams.[4]

FDA investigation

Wrigley temporarily halted production and sales of its Alert energy gum as the Food and Drug Administration (FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.[5]

gollark: Your server will just let you patent *anything*?
gollark: ?
gollark: So I guess you would have to either allow people to patent only new-for-CC things and ignore most existing implementations, or basically not allow patenting anything. Although I think patents (and half the legal system) as they stand aren't a great system and probably should not be copied into games?
gollark: At least, they mostly do somewhat new-for-CC things (except OSes) but not things which haven't been done before in another context.
gollark: Because most CC things are not, some offense in general to people maybe but not really, novel enough to be patentable, because of "prior art".

References
  1. "Wrigley Rolls Out Caffeinated Gum 'Alert'". adweek.com. Retrieved 9 May 2013.
  2. Mosbergen, Dominique (11 March 2013). "Wrigley To Launch Caffeinated 'Alert Energy' Gum". Huffington Post. Retrieved 9 May 2013.
  3. "Caffeine Gum Rattles Nerves of Health Experts". ABC News. Retrieved 9 May 2013.
  4. "Wrigley Stops Production of Caffeine Gum". your4state.com. Archived from the original on 13 September 2013. Retrieved 13 September 2013.
  5. "WRIGLEY HALTS CAFFEINATED GUM". AP. Archived from the original on 26 May 2013. Retrieved 9 May 2013.
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