Airpush

Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform.[1][2][3][4][5][6][7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[3] Airpush is based in Los Angeles, California with offices in Bangalore, India.[8][9]

Airpush
Private
IndustryMobile Advertising
Founded2010
Headquarters
Los Angeles, California
,
United States
Number of locations
Los Angeles
Bangalore
Key people
  • Asher Delug
  • (Co-founder and CEO)
  • Inman Breaux
  • (COO)
Number of employees
25+
Websiteairpush.com

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[8][10] Airpush is a member of the Interactive Advertising Bureau.[10]

History

Airpush launched in December 2010.[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[11]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.[1][12] Hubbl was acquired for $15 million.[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14] In September 2014, Airpush partnered with Inneractive, a mobile ad platform, to integrate AirX with Inneractive's exchange technology.[15]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos.[16] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and Charity: Water.[17] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal.[18]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.[19] The platform may also allow consumers to see less ads, while increasing their relevance.[20]

Products

At launch, the Airpush platform utilized push notifications.[21] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[22]

Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[23]

Criticism

Airpush has received criticism for utilizing push notifications.[7][22][24] In response, Airpush introduced options, which required end-users to opt into its service.[4][7][24]

Further reading
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See also

References
  1. "Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile". TechCrunch. Retrieved 2014-01-08.
  2. "Airpush has a bold new plan for native mobile ads (but won't tell us what it is)". VentureBeat. 2013-10-11. Retrieved 2014-01-08.
  3. "Mainstream App Developers Get Native Ad Technology Boost from Airpush". AppDeveloper Magazine. Retrieved 2014-01-08.
  4. "Achterbakse ads in Android" (in Dutch). ComputerWorld.nl. Retrieved 2014-01-08.
  5. "ノボットとAirpush、Android向けメッセージ広告で提携" (in Japanese). CNET. 2011-06-16. Retrieved 2014-01-08.
  6. "Airpush Buys Hubbl, in Continuing Adtech Boom". Business Insider. Retrieved 2014-01-09.
  7. "Livre-se dos anúncios indesejados em seu Android" (in Portuguese). PCWorld. Archived from the original on 2012-04-11. Retrieved 2014-01-09.
  8. "Airpush Acquires Mobile Advertising Developer Hubbl". Los Angeles Business Journal. Retrieved 2014-01-09.
  9. "How AirPush bootstrapped its mobile ad network to $150M in revenue". Pando Daily. July 2013. Retrieved 2014-01-09.
  10. "Mobile Marketing Center of Excellence". IAB. Retrieved 2014-01-09.
  11. "Airpush Pushes Real Time Bidding With AirDSP And An Open API". TMCnet. Retrieved 2014-01-09.
  12. "Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform". CMS Wire. Retrieved 2014-01-09.
  13. "America's Most Promising Companies". Forbes. Retrieved 2014-03-19.
  14. "DataWeek + API World 2014 Honors Advertising's Hottest Innovators". Mobile Marketing Watch. July 31, 2014.
  15. "Airpush Expands Its Programmatic Offering with Inneractive's Mobile Private Marketplace". Digital Journal. 18 September 2014. Retrieved 24 September 2014.
  16. Essany, Michael (November 24, 2015). "VR Pioneers Paving the Way for Virtual Reality's Takeover". Mobile Marketing Watch.
  17. O'Reilly, Lara (March 11, 2016). "Meet The Virtual Reality Ad Network". Business Insider. Retrieved November 17, 2016.
  18. Wiser, Michael (July 12, 2016). "VirtualSKY and Post are Changing the Bedrock Rules of Advertising with Fruity Pebbles VR Campaign". Mobile Advertising Watch. Retrieved November 17, 2016.
  19. Kaye, Kate (September 22, 2016). "Mobile Data Marketplace Creates Direct Path From App to Dollars". Advertising Age. Retrieved November 17, 2016.
  20. Essany, Michael (September 26, 2016). "Airpus Launches Mobile Data Marketplace Enabling App Monetization Without Ads". Mobile Marketing Watch.
  21. "Interview with Airpush – the Future of Mobile Advertising?". Android Authority. Retrieved 2014-01-09.
  22. "Follow-up Interview with Airpush – Developers and Android Users Both Win". Android Authority. Retrieved 2014-01-09.
  23. "OpenX And Airpush Unveil New Private Mobile Exchange". Ad Exchanger. 2014-02-03. Retrieved 2014-03-19.
  24. "How to defend your Android phone from annoying mobile ads". TechWorld. Retrieved 2014-01-09.
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